Tom W.
Interim Head of Digital Group Marketing / Relaunch of Group Website and Applications
Experience
Jul 2021 - Aug 2022
1 year 2 monthsGränichen, Switzerland
Interim Head of Digital Group Marketing / Relaunch of Group Website and Applications
Zehnder Group AG
- Took over and coached an international project organization
- Optimized project methodologies
- Realigned project scope
- Improved budget planning and controlling
- Enhanced requirement gathering methods
- Created functional designs for various B2B applications
- Managed design and implementation vendors
- Produced and translated editorial content
- Integrated PIM and DAM systems
- Planned rollout of a multi-brand CMS
May 2021 - Present
4 years 4 monthsFrankfurt am Main, Germany
Coordination of Digitalization Projects for National Teams
DFB
- Collected football-specific and organizational requirements for DFB national teams
- Prepared backlogs, RFPs, and vendor selection
- Coordinated implementation, quality assurance, and rollout of custom developments
Dec 2020 - Apr 2021
5 monthsStuttgart, Germany
Interim Overall Project Manager B2B E-Commerce Framework
nexMart GmbH & Co. KG
- Harmonized and synced multiple DevOps SCRUM teams for shop, catalog data, and order processing
- Optimized existing DoR and DoD
- Developed a master project plan, resource and capacity planning, and critical paths
- Mapped processes in Jira and Confluence
- Designed domain and feature architecture
- Created a stakeholder communication plan
- Drafted and scoped migration planning for hundreds of customer order configuration paths
- Coached subproject managers
Sep 2019 - Jan 2020
5 monthsOsio Sotto, Italy
Interim E-Commerce Architecture Manager
Wittur Group / Sematic
- Consolidated and harmonized existing e-commerce systems
- Integrated new applications into a diverse international structure for digital B2B sales of standard and configurable spare parts
- Analyzed current organizational setup, requirements, and optimization paths
- Reviewed existing systems and their interfaces (shops, ERP, CRM, PDM/PIM, MAM)
- Defined requirements for future system landscapes and ongoing ERP harmonization
- Led an international RFP for shop software and service providers
- Negotiated with software companies and vendors
- Drafted business requirements, models, and ROI analyses
- Created unified information and architecture concepts
- Designed harmonized UX/UI concepts
- Aligned product catalog structures, details, and navigation/filter metaphors
Apr 2019 - Aug 2019
5 monthsMunich, Germany
Interim Product Owner SaaS / IoT
BluelD GmbH
- Optimized and structured an existing SCRUM process for an international English-speaking 10-person team (UX, development, marketing, support)
- Prioritized existing epics and stories in the product backlog
- Introduced quality assurance practices in Scrum (definitions of epics, stories, tasks, acceptance criteria)
- Developed a feature roadmap for SaaS cloud, web, and mobile apps
- Designed a feature booking and subscription portal for SaaS cloud, web, and mobile apps
- Planned the alignment of technical debt across various cloud, web, and app solutions
- Established knowledge management and documentation transfer processes
- Implemented Adobe XD as the UX/UI design tool for wireframes and screens
- Modeled cross-department innovation management processes
- Coordinated and participated in an RFP for access management for an automotive group
- Planned and executed onboarding for the incoming product owner
May 2018 - Jul 2018
3 monthsOftringen, Switzerland
Digitalization: Data Flow Process Modeling for Editorial and Structured Content
OMYA AG
- Evaluated CMS systems
- Analyzed requirements and modeled BPMN for editorial and structured content
- Mapped data flow processes for a B2B shop
- Defined data flow processes for CRM (Salesforce)
Aug 2016 - Dec 2017
1 year 5 monthsGränichen, Switzerland
Interim Management Lead Digital Group Marketing
Zehnder Group AG
- Ensured ongoing international operations and services
- Improved international editorial processes (translations, content, SEO)
- Trained new editorial staff
- Recruited new digital group marketing personnel
- Selected and coordinated a new vendor for full operational takeover of the existing system
Mar 2012 - Aug 2016
4 years 6 monthsGränichen, Switzerland
Digital Marketing and E-Business Strategies, Marketing and Service Application Concepts, Project Coordination
Zehnder Group AG
- Advised on personalized and target-group–oriented online communication strategies
- Designed global website architecture for 26 countries and 14 languages
- Analyzed editorial processes and interface requirements for PIM, MAM, CRM, and ERP systems
- Prepared requirement specs and detailed concepts
- Selected vendors and managed project methodologies (Agile, Scrum, Gantt)
- Launched a product variant configurator internationally
- Implemented e-commerce dashboards and Google Analytics
- Designed and launched various POI systems for international trade shows
- Conceptualized and launched B2B and B2C spare parts shops
Jan 2009 - Present
16 years 8 monthsVarious Freelance Projects
Freelance
- German Consumer Association: Analysis, concept, and operation of a corporate brand management system
- MTU Aero Engines and Maintenance: Strategy and concept for corporate intranet apps and customer event management system
- Biblon/MagicEPUB: Business cases and implementation of e-book distribution services
- Various international publishers: Scripting multimedia e-book productions
- Bosch Automotive & ZF Steering Systems: Design of an employee branding platform and merger intranet
- testo: Requirements, concept, and project coordination for a B2B shop
- ConductixWampfler, Carlsberg, Holsten, Lübzer, Astra: Analysis and implementation of corporate brand management systems
Feb 2000 - Aug 2009
9 years 7 monthsTeam Lead / Concept / Consulting / Business Development & Sales
Virtual Identity AG
- Concept and project management of various e-business applications
- Strategic consulting in corporate digital systems and brand management
- Business development and sales
Sep 1998 - Sep 1999
1 year 1 monthConcept / Development / Project Management
Pixelpark Schweiz AG
Sep 1997 - Aug 1998
1 yearConcept / Development / Project Management
Scholz & Friends GmbH
Sep 1996 - Aug 1997
1 year Lorem ipsum dolor sit amet
Trainee / Freelance
Languages
German
AdvancedEnglish
AdvancedEducation
Oct 1991 - Aug 1995
Unknown
Diplom Ingenieur · Mechanical Engineering, Materials and Joining Technology
Sep 1987 - Aug 1990
Unknown
Industrial Mechanic - Mechanical Engineering
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