Tom Witkovsky - Interim Head of Digital Group Marketing / Relaunch of Group Websites and Applications

Q: Where is Tom based?

Tom is based in Kirchzarten, Germany .

Q: What languages does Tom speak?

Tom speaks the following languages: German (Advanced), English (Advanced) .

Q: How many years of experience does Tom have?

Tom has at least 12 years of experience. During this time, Tom has worked in at least 8 different roles and for 7 different companies . The average length of individual experience is 1 year and 4 months . Note that Tom may not have shared all experience and actually has more experience.

Q: What companies has Tom worked for in recent years?

In recent years, Tom has worked for Verbraucherzentrale Bundesverband , Zehnder Group AG , DFB , and nexMart GmbH & Co. KG .

Q: Which industries is Tom most experienced in?

Tom is most experienced in industries like Manufacturing , Sport and Recreation , and Information Technology (IT) . Tom also has some experience in Government and Public Administration and Chemical .

Q: Which business areas is Tom most experienced in?

Tom is most experienced in business areas like Project Management , Marketing , and Information Technology (IT) . Tom also has some experience in Quality Assurance (QA) , Human Resources (HR) , and Product Development .

Q: Which industries has Tom worked in recently?

Tom has recently worked in industries like Sport and Recreation , Manufacturing , and Information Technology (IT) .

Q: Which business areas has Tom worked in recently?

Tom has recently worked in business areas like Project Management , Quality Assurance (QA) , and Information Technology (IT) .

Q: What is Tom's education?

Tom holds a Master in Mechanical Engineering, Materials and Joining Technology .

Recommended expert

Kirchzarten, Germany

Experience

Jun 2022 - Aug 2022

3 months

Berlin, Germany

Verbraucherzentrale Bundesverband

Gathering requirements for editorial and structured content, its structures, digital assets and their creation, media channels
Converting requirements into a requirements specification based on use cases

Jul 2021 - Aug 2022

1 year 2 months

Gränichen, Switzerland

Interim Head of Digital Group Marketing / Relaunch of Group Websites and Applications

Zehnder Group AG

Taking over and coaching the international project organization
Optimizing project methodologies and realigning the project scope
Optimizing budget planning and controlling
Optimizing requirements gathering and methodology
Functional concepts for various B2B applications
Managing service providers for design and implementation of editorial content creation and translation processes
Integrating PIM / DAM
Planning the rollout of a multibrand CMS

May 2021 - Present

4 years 10 months

Frankfurt, Germany

PO/PM for national team digitization projects

DFB

Gathering football-related and organizational requirements for the DFB national teams
Creating backlogs, tenders, and selecting service providers
Coordinating implementation, quality assurance, and rollout of custom developments

Dec 2020 - Apr 2021

5 months

Stuttgart, Germany

Interim overall project manager for B2B e-commerce framework

nexMart GmbH & Co. KG

Harmonizing and synchronizing multiple DevOps SCRUM teams for shop, catalog data, and order processing
Optimizing existing DoR and DoD
Developing the overall project plan, resource and capacity planning, critical paths, and mapping in the appropriate toolset in Jira and Confluence
Designing domain and feature architecture
Designing stakeholder communication
Designing and defining the scope of migration planning for hundreds of customer order flow configurations
Coaching sub-project managers

Sep 2019 - Jan 2020

5 months

Bergamo, Italy

Interim e-commerce architect

Wittur Group / Sematic

Assessing the current state and analyzing organizational conditions, their requirements and possibilities
Reviewing and analyzing existing systems and their interfaces (shops, ERP, CRM, PDM/PIM, MAM)
Defining requirements for the future system landscape (ongoing harmonization of the international ERP landscape)
Creating, evaluating, and executing an international tender (shop software and service providers)
Negotiating with software vendors and service providers
Drafting business requirements and business model/ROI
Designing a harmonized information architecture, domain architecture, and service architecture
Designing UX/UI

Apr 2019 - Aug 2019

5 months

Munich, Germany

Interim Product Owner SaaS / IoT Platform

BluelD GmbH

Optimization and structuring of the existing Scrum process for an international English-speaking team of 10 from UX, development, marketing, and support
Prioritization of existing epics and stories in the product and groomed backlog
Introduction of quality-assurance measures in the Scrum process (definition of epics, stories, tasks, acceptance criteria)
Development of a feature roadmap for SaaS cloud, web, and app applications
Conceptual design of a feature booking and subscription portal for SaaS cloud, web, and app applications
Prioritization of technical debt remediation for various cloud, web, and app applications
Planning the approach for harmonizing the tech stack of various cloud, web, and app applications
Modeling and establishing knowledge, documentation, and transfer in development
Analysis and planning of UX/UI harmonization for various cloud, web, and app applications
Introduction of Adobe XD as the UX/UI design tool and migration of historical wireframes and screens into Adobe XD
Support for various pilot customers for new features
Modeling and establishing a cross-departmental innovation management process
Collaboration in planning the introduction of a new CRM system (Salesforce), mapping the CRM data flow to and from cloud, web, and app applications
Coordination and development of participation in a tender for an access management solution for an automotive group
Planning and executing the onboarding of the successor as Product Owner

May 2018 - Jul 2018

3 months

Oftringen, Switzerland

Digitization: Data flow process modeling for editorial and structured content

OMYA AG

CMS evaluation
Requirements, concept, BPMN modeling for editorial and structured content
Data flow processes for B2B shop
Data flow processes for CRM (Salesforce)

Aug 2016 - Dec 2017

1 year 5 months

Gränichen, Switzerland

Interim Head of Digital Group Marketing

Zehnder Group AG

Ensuring ongoing international operations (editorial and services)
Optimization of international editorial processes (translations, hard and soft facts, editorial content, SEO)
Training international editors
Selection of new staff for digital group marketing
Training new digital group marketing staff
Selection of a new service provider for a full operational handover of the existing system

Mar 2012 - Aug 2016

4 years 6 months

Gränichen, Switzerland

Digital Marketing and E-Business Strategies, Marketing and Service Application Concepts, Project Coordination

Zehnder Group AG

Strategic consulting (personalized and target-group oriented online communication, online marketing, SEA, self-services and e-commerce offerings)
Conceptualization of global website architecture (26 countries and 14 languages), information architecture, domain strategy, naming concept, editorial concepts, service architecture, service processes, personalization services
Analysis of editorial processes, product data and management for four business units (hard & soft facts, translations, product image illustrations, lifestyle images, technical illustrations, technical tables, CAD, FAQs, sales regions, BIM)
Analysis of interface requirements for PIM, MAM (Marketo), CRM (Salesforce) and ERP systems (e-commerce, dialogue marketing, sales regions)
Preparation of various requirements documents, detailed visual concepts, corporate design guidelines, functional and clickable prototypes (Axure, Adobe XD, Bootstrap, jQuery)
Project management methodologies: Agile, Scrum, Gantt (introduction of support ticket system and Jira, Trello, Confluence)
Selection and evaluation of service providers for the relaunch (make and/or buy)
Project controlling and QA implementation with the implementation partner (PIM, MAM, MOM, CMS, shop)
International launch of a product variant configurator (orderable color variants for designer radiators)
Conceptualization and production of various international landing pages (product launches)
Implementation of Google Analytics and reporting, various e-commerce dashboards
Conceptualization and launch of various digital trade show POI systems
Conceptualization and launch of various B2B and B2C spare parts shops for residential ventilation (DE, CH, NL; integration with different ERP systems; pricing, billing, subscription, credit and fraud management)
Definition of requirements for launching a multi-tenant shop system (Hybris)
International launch of multilingual target group portals with different regional product ranges and brands

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Manufacturing (7 years), Sport (5 years), and Information Technology (0.5 years).

Manufacturing

Sport

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (10 years), Marketing (7 years), Information Technology (6.5 years), Quality Assurance (5 years), Human Resources (1.5 years), and Product Development (1 year).

Project Management

Marketing

Information Technology

Quality Assurance

Human Resources

Product Development

Skills

Strategy / Concept

Digital Transformations
Self-service Portals
Marketing And Sales Automation
E-business And E-commerce Solutions

Product Owner

Market Analysis
Innovation And Stakeholder Management
Design Thinking
Business Value & Backlog Management

Customer Experience

Customer & User Journeys
Information Architectures
Ux Wireframes And Prototypes
Digital Brand Touchpoints
Ux-benchmarks
Digital Workplace
Digital Brand Management

Project And Interim Management

Agile/scrum / Kanban / Gantt
Turnaround Of Digital Projects
Planning And Execution Of Tenders
Organizational Development
Team Leadership Of Staff And Suppliers

Systems And Environments

Cms
Dam
Pim
E-business & Shops
Self-service
Extranets
Intranets
Marketing And Sales Automation / Crm
Mobile
Digital Signage (With Partner)
Bi
Iot Applications
Blockchain (With Partner)

Working Style

Strategic
Creative
Agile
Resilient
Disruptive
Empathetic
Communicative
Curious
Conflict Resilient
Critical
Team-oriented
Goal-oriented
Reliable
Pragmatic
Direct

Industry Experience

Automotive
Construction And Building Technology
Aerospace
Mechanical And Plant Engineering
Electrical Engineering
Publishing And Media
Public Administration

Languages

German

Advanced

English

Advanced

Education

Oct 1991 - Aug 1995

Diploma Engineer, Mechanical Engineering, Materials and Joining Technology · Mechanical Engineering, Materials and Joining Technology

Sep 1987 - Aug 1990

Mechanical Engineering Technician

Profile

Created

October 2022

Last Update

July 2024

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Tom based?

Tom is based in Kirchzarten, Germany.

What languages does Tom speak?

Tom speaks the following languages: German (Advanced), English (Advanced).

How many years of experience does Tom have?

Tom has at least 12 years of experience. During this time, Tom has worked in at least 8 different roles and for 7 different companies. The average length of individual experience is 1 year and 4 months. Note that Tom may not have shared all experience and actually has more experience.

What roles would Tom be best suited for?

Based on recent experience, Tom would be well-suited for roles such as: Interim Head of Digital Group Marketing / Relaunch of Group Websites and Applications, PO/PM for national team digitization projects, Interim overall project manager for B2B e-commerce framework.

What companies has Tom worked for in recent years?

In recent years, Tom has worked for Verbraucherzentrale Bundesverband, Zehnder Group AG, DFB, and nexMart GmbH & Co. KG.

Which industries is Tom most experienced in?

Tom is most experienced in industries like Manufacturing, Sport and Recreation, and Information Technology (IT). Tom also has some experience in Government and Public Administration and Chemical.

Which business areas is Tom most experienced in?

Tom is most experienced in business areas like Project Management, Marketing, and Information Technology (IT). Tom also has some experience in Quality Assurance (QA), Human Resources (HR), and Product Development.