Tom W. - Interim Head of Digital Group Marketing / Relaunch of Group Website and Applications

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Kirchzarten, Germany

Experience

Jul 2021 - Aug 2022

1 year 2 months

Gränichen, Switzerland

Interim Head of Digital Group Marketing / Relaunch of Group Website and Applications

Zehnder Group AG

Took over and coached an international project organization
Optimized project methodologies
Realigned project scope
Improved budget planning and controlling
Enhanced requirement gathering methods
Created functional designs for various B2B applications
Managed design and implementation vendors
Produced and translated editorial content
Integrated PIM and DAM systems
Planned rollout of a multi-brand CMS

May 2021 - Present

4 years 8 months

Frankfurt am Main, Germany

Coordination of Digitalization Projects for National Teams

DFB

Collected football-specific and organizational requirements for DFB national teams
Prepared backlogs, RFPs, and vendor selection
Coordinated implementation, quality assurance, and rollout of custom developments

Dec 2020 - Apr 2021

5 months

Stuttgart, Germany

Interim Overall Project Manager B2B E-Commerce Framework

nexMart GmbH & Co. KG

Harmonized and synced multiple DevOps SCRUM teams for shop, catalog data, and order processing
Optimized existing DoR and DoD
Developed a master project plan, resource and capacity planning, and critical paths
Mapped processes in Jira and Confluence
Designed domain and feature architecture
Created a stakeholder communication plan
Drafted and scoped migration planning for hundreds of customer order configuration paths
Coached subproject managers

Sep 2019 - Jan 2020

5 months

Osio Sotto, Italy

Interim E-Commerce Architecture Manager

Wittur Group / Sematic

Consolidated and harmonized existing e-commerce systems
Integrated new applications into a diverse international structure for digital B2B sales of standard and configurable spare parts
Analyzed current organizational setup, requirements, and optimization paths
Reviewed existing systems and their interfaces (shops, ERP, CRM, PDM/PIM, MAM)
Defined requirements for future system landscapes and ongoing ERP harmonization
Led an international RFP for shop software and service providers
Negotiated with software companies and vendors
Drafted business requirements, models, and ROI analyses
Created unified information and architecture concepts
Designed harmonized UX/UI concepts
Aligned product catalog structures, details, and navigation/filter metaphors

Apr 2019 - Aug 2019

5 months

Munich, Germany

Interim Product Owner SaaS / IoT

BluelD GmbH

Optimized and structured an existing SCRUM process for an international English-speaking 10-person team (UX, development, marketing, support)
Prioritized existing epics and stories in the product backlog
Introduced quality assurance practices in Scrum (definitions of epics, stories, tasks, acceptance criteria)
Developed a feature roadmap for SaaS cloud, web, and mobile apps
Designed a feature booking and subscription portal for SaaS cloud, web, and mobile apps
Planned the alignment of technical debt across various cloud, web, and app solutions
Established knowledge management and documentation transfer processes
Implemented Adobe XD as the UX/UI design tool for wireframes and screens
Modeled cross-department innovation management processes
Coordinated and participated in an RFP for access management for an automotive group
Planned and executed onboarding for the incoming product owner

May 2018 - Jul 2018

3 months

Oftringen, Switzerland

Digitalization: Data Flow Process Modeling for Editorial and Structured Content

OMYA AG

Evaluated CMS systems
Analyzed requirements and modeled BPMN for editorial and structured content
Mapped data flow processes for a B2B shop
Defined data flow processes for CRM (Salesforce)

Aug 2016 - Dec 2017

1 year 5 months

Gränichen, Switzerland

Interim Management Lead Digital Group Marketing

Zehnder Group AG

Ensured ongoing international operations and services
Improved international editorial processes (translations, content, SEO)
Trained new editorial staff
Recruited new digital group marketing personnel
Selected and coordinated a new vendor for full operational takeover of the existing system

Mar 2012 - Aug 2016

4 years 6 months

Gränichen, Switzerland

Digital Marketing and E-Business Strategies, Marketing and Service Application Concepts, Project Coordination

Zehnder Group AG

Advised on personalized and target-group–oriented online communication strategies
Designed global website architecture for 26 countries and 14 languages
Analyzed editorial processes and interface requirements for PIM, MAM, CRM, and ERP systems
Prepared requirement specs and detailed concepts
Selected vendors and managed project methodologies (Agile, Scrum, Gantt)
Launched a product variant configurator internationally
Implemented e-commerce dashboards and Google Analytics
Designed and launched various POI systems for international trade shows
Conceptualized and launched B2B and B2C spare parts shops

Jan 2009 - Present

17 years

Various Freelance Projects

Freelance

German Consumer Association: Analysis, concept, and operation of a corporate brand management system
MTU Aero Engines and Maintenance: Strategy and concept for corporate intranet apps and customer event management system
Biblon/MagicEPUB: Business cases and implementation of e-book distribution services
Various international publishers: Scripting multimedia e-book productions
Bosch Automotive & ZF Steering Systems: Design of an employee branding platform and merger intranet
testo: Requirements, concept, and project coordination for a B2B shop
ConductixWampfler, Carlsberg, Holsten, Lübzer, Astra: Analysis and implementation of corporate brand management systems