Recommended expert
Syed mustafa (Mustafa) Ali
Product Manager (SFMC Consultant)
Experience
Jun 2025 - Present
8 monthsNeckarsulm, Germany
Product Manager (SFMC Consultant)
Lidl
- Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant - Product/Tech/Sales stakeholders.
- Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
- Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.
Oct 2023 - Sep 2024
1 yearStuttgart, Germany
Performance Marketing & CRM
Porsche
- Provided data-driven insights for senior leadership using Power BI dashboards, tracking key KPIs (LTV/CAC) to inform the Electric Macan strategic roadmap.
- Led multi-channel campaigns (Email, LinkedIn) with A/B testing, generating a 24% increase in qualified leads for sales managers.
- Acted as Product Owner for the central CRM system, translating complex engineering changes into clear sales enablement and marketing automation processes.
Mar 2023 - Aug 2023
6 monthsVaihingen an der Enz, Germany
Product Owner
Mercedes-Benz
- Managed the technical WhatsApp integration project, boosting test drive bookings (+12.6% South Africa) through effective cross-functional leadership with 20+ stakeholders.
Jul 2021 - Apr 2022
10 monthsAllendorf, Germany
Consulting Field Project
Viessmann
Feb 2020 - Apr 2020
3 monthsBengaluru, India
Business Strategist Intern
IQ TechMax
Skills
- Hubspot Crm
- Salesforce Marketing Cloud (Sfmc)
- Call Management (Aircall)
- Marketing Automation Workflows
- Campaign Management
- Power Bi
- Google Analytics 4 (Ga4)
- Looker
- A/b Testing
- Data Analysis
- Performance Reporting
- Roadmap Development
- Agile Methodologies
- Test Planning
- Figma (Ui/ux)
Languages
English
NativeHindi
AdvancedGerman
IntermediateEducation
Jan 2023 - Jul 2024
EBS Universität
Masters of Science in Management · Management · Wiesbaden, Germany
Alliance University
Bachelors of Business Administration · Business Administration · Bengaluru, India
Certifications & licenses
Product Owner
Mercedes-Benz
HubSpot CRM
Salesforce
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