Recommended expert

Syed mustafa (Mustafa) Ali

Product Manager (SFMC Consultant)

Syed mustafa Ali
Munich, Germany

Experience

Jun 2025 - Present
8 months
Neckarsulm, Germany

Product Manager (SFMC Consultant)

Lidl

  • Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant - Product/Tech/Sales stakeholders.
  • Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
  • Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.
Oct 2023 - Sep 2024
1 year
Stuttgart, Germany

Performance Marketing & CRM

Porsche

  • Provided data-driven insights for senior leadership using Power BI dashboards, tracking key KPIs (LTV/CAC) to inform the Electric Macan strategic roadmap.
  • Led multi-channel campaigns (Email, LinkedIn) with A/B testing, generating a 24% increase in qualified leads for sales managers.
  • Acted as Product Owner for the central CRM system, translating complex engineering changes into clear sales enablement and marketing automation processes.
Mar 2023 - Aug 2023
6 months
Vaihingen an der Enz, Germany

Product Owner

Mercedes-Benz

  • Managed the technical WhatsApp integration project, boosting test drive bookings (+12.6% South Africa) through effective cross-functional leadership with 20+ stakeholders.
Jul 2021 - Apr 2022
10 months
Allendorf, Germany

Consulting Field Project

Viessmann

Feb 2020 - Apr 2020
3 months
Bengaluru, India

Business Strategist Intern

IQ TechMax

Skills

  • Hubspot Crm
  • Salesforce Marketing Cloud (Sfmc)
  • Call Management (Aircall)
  • Marketing Automation Workflows
  • Campaign Management
  • Power Bi
  • Google Analytics 4 (Ga4)
  • Looker
  • A/b Testing
  • Data Analysis
  • Performance Reporting
  • Roadmap Development
  • Agile Methodologies
  • Test Planning
  • Figma (Ui/ux)

Languages

English
Native
Hindi
Advanced
German
Intermediate

Education

Jan 2023 - Jul 2024

EBS Universität

Masters of Science in Management · Management · Wiesbaden, Germany

Alliance University

Bachelors of Business Administration · Business Administration · Bengaluru, India

Certifications & licenses

Product Owner

Mercedes-Benz

HubSpot CRM

Salesforce

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