Syed A. - Product Manager (SFMC Consultant) | FRATCH

en
de

Bad Friedrichshall, Germany

Experience

Jun 2025 - Present

5 months

Neckarsulm, Germany

Product Manager (SFMC Consultant)

Lidl

Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant – product/tech/sales stakeholders.
Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.

Oct 2023 - Sep 2024

1 year

Stuttgart, Germany

Performance Marketing & CRM

Porsche

Provided data-driven insights for senior leadership using Power BI dashboards, tracking key KPIs (LTV/CAC) to inform the Electric Macan strategic roadmap.
Led multi-channel campaigns (Email, LinkedIn) with A/B testing, generating a 24% increase in qualified leads for Sales Managers.
Acted as Product Owner for the central CRM system, translating complex engineering changes into clear sales enablement and marketing automation processes.

Mar 2023 - Aug 2023

6 months

Vaihingen an der Enz, Germany

Product Owner

Mercedes-Benz

Managed the technical WhatsApp integration project, boosting test drive bookings (+12.6% South Africa) through effective cross-functional leadership with 20+ stakeholders.

Jul 2021 - Apr 2022

10 months

Allendorf, Germany

Consulting Field Project

Viessmann

Feb 2020 - Apr 2020

3 months

Bengaluru, India

Business Strategist Intern

IQ TechMax

Languages

English

Native

Hindi

Advanced

German

Intermediate

Education

Jan 2023 - Jul 2024

EBS Universität

Master of Science in Management · Management · Wiesbaden, Germany

Alliance University

Bachelor of Business Administration · Business Administration · Bengaluru, India

Certifications & licenses

Product Owner, Mercedes-Benz, HubSpot CRM, Salesforce

Mercedes-Benz

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