Syed Mustafa (Mustafa) Ali
Product Manager (SFMC Consultant)
Experience
Product Manager (SFMC Consultant)
Lidl
- Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant - Product/Tech/Sales stakeholders.
- Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
- Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.
Performance Marketing & CRM
Porsche
- Provided data-driven insights for senior leadership using Power BI dashboards, tracking key KPIs (LTV/CAC) to inform the Electric Macan strategic roadmap.
- Led multi-channel campaigns (Email, LinkedIn) with A/B testing, generating a 24% increase in qualified leads for sales managers.
- Acted as Product Owner for the central CRM system, translating complex engineering changes into clear sales enablement and marketing automation processes.
Product Owner
Mercedes-Benz
- Managed the technical WhatsApp integration project, boosting test drive bookings (+12.6% South Africa) through effective cross-functional leadership with 20+ stakeholders.
Consulting Field Project
Viessmann
Business Strategist Intern
IQ TechMax
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (1.5 years), Retail (1 year), Energy (1 year), and Manufacturing (1 year).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Project Management (2 years), Marketing (1.5 years), Information Technology (1 year), and Business Intelligence (1 year).
Skills
- Hubspot Crm
- Salesforce Marketing Cloud (Sfmc)
- Call Management (Aircall)
- Marketing Automation Workflows
- Campaign Management
- Power Bi
- Google Analytics 4 (Ga4)
- Looker
- A/b Testing
- Data Analysis
- Performance Reporting
- Roadmap Development
- Agile Methodologies
- Test Planning
- Figma (Ui/ux)
Languages
Education
EBS Universität
Masters of Science in Management · Management · Wiesbaden, Germany
Alliance University
Bachelors of Business Administration · Business Administration · Bengaluru, India
Certifications & licenses
Product Owner
Mercedes-Benz
HubSpot CRM
Salesforce
Profile
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