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Syed Mustafa (Mustafa) Ali

Product Manager (SFMC Consultant)

Syed Mustafa Ali
Munich, Germany

Experience

Jun 2025 - Present
10 months
Neckarsulm, Germany

Product Manager (SFMC Consultant)

Lidl

  • Led B2B Mar-Tech strategy and €3.5M+ project alignment across 18+ markets, functioning as the primary bridge for freelance consultant - Product/Tech/Sales stakeholders.
  • Implemented 40+ personalized customer journeys in Salesforce Marketing Cloud (SFMC), achieving a 30% uplift in conversion rate through marketing automation.
  • Conducted competitive analysis and utilized market insights to define a unique value proposition, driving a 34% increase in website traffic through strategic execution.
Oct 2023 - Sep 2024
1 year
Stuttgart, Germany

Performance Marketing & CRM

Porsche

  • Provided data-driven insights for senior leadership using Power BI dashboards, tracking key KPIs (LTV/CAC) to inform the Electric Macan strategic roadmap.
  • Led multi-channel campaigns (Email, LinkedIn) with A/B testing, generating a 24% increase in qualified leads for sales managers.
  • Acted as Product Owner for the central CRM system, translating complex engineering changes into clear sales enablement and marketing automation processes.
Mar 2023 - Aug 2023
6 months
Vaihingen an der Enz, Germany

Product Owner

Mercedes-Benz

  • Managed the technical WhatsApp integration project, boosting test drive bookings (+12.6% South Africa) through effective cross-functional leadership with 20+ stakeholders.
Jul 2021 - Apr 2022
10 months
Allendorf, Germany

Consulting Field Project

Viessmann

Feb 2020 - Apr 2020
3 months
Bengaluru, India

Business Strategist Intern

IQ TechMax

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Automotive (1.5 years), Retail (1 year), Energy (1 year), and Manufacturing (1 year).

Automotive
Retail
Energy
Manufacturing

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Project Management (2 years), Marketing (1.5 years), Information Technology (1 year), and Business Intelligence (1 year).

Project Management
Marketing
Information Technology
Business Intelligence

Skills

  • Hubspot Crm
  • Salesforce Marketing Cloud (Sfmc)
  • Call Management (Aircall)
  • Marketing Automation Workflows
  • Campaign Management
  • Power Bi
  • Google Analytics 4 (Ga4)
  • Looker
  • A/b Testing
  • Data Analysis
  • Performance Reporting
  • Roadmap Development
  • Agile Methodologies
  • Test Planning
  • Figma (Ui/ux)

Languages

English
Native
Hindi
Advanced
German
Intermediate

Education

Jan 2023 - Jul 2024

EBS Universität

Masters of Science in Management · Management · Wiesbaden, Germany

Alliance University

Bachelors of Business Administration · Business Administration · Bengaluru, India

Certifications & licenses

Product Owner

Mercedes-Benz

HubSpot CRM

Salesforce

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Syed Mustafa based?

Syed Mustafa is based in Munich, Germany.

What languages does Syed Mustafa speak?

Syed Mustafa speaks the following languages: English (Native), Hindi (Advanced), German (Intermediate).

How many years of experience does Syed Mustafa have?

Syed Mustafa has at least 3 years of experience. During this time, Syed Mustafa has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 1 year and 7 months. Note that Syed Mustafa may not have shared all experience and actually has more experience.

What roles would Syed Mustafa be best suited for?

Based on recent experience, Syed Mustafa would be well-suited for roles such as: Product Manager (SFMC Consultant), Performance Marketing & CRM, Product Owner.

What is Syed Mustafa's latest experience?

Syed Mustafa's most recent position is Product Manager (SFMC Consultant) at Lidl.

What companies has Syed Mustafa worked for in recent years?

In recent years, Syed Mustafa has worked for Lidl, Porsche, Mercedes-Benz, and Viessmann.

Which industries is Syed Mustafa most experienced in?

Syed Mustafa is most experienced in industries like Automotive, Retail, and Energy. Syed Mustafa also has some experience in Manufacturing and Information Technology (IT).

Which business areas is Syed Mustafa most experienced in?

Syed Mustafa is most experienced in business areas like Project Management, Marketing, and Information Technology (IT). Syed Mustafa also has some experience in Business Intelligence and Strategy and Planning.

What is Syed Mustafa's education?

Syed Mustafa holds a Master in Management from EBS Universität and a Bachelor in Business Administration from Alliance University.

Does Syed Mustafa have any certificates?

Syed Mustafa has 3 certificates. These include: Product Owner, HubSpot CRM, and Salesforce.

What is the availability of Syed Mustafa?

Syed Mustafa is immediately available for suitable projects.

What is the rate of Syed Mustafa?

Syed Mustafa's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Syed Mustafa?

To hire Syed Mustafa, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

1000
750
500
250
Market avg: 830-990 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.