Soyeong Park
Correspondent
Experience
Correspondent
Korea Foundation for International Cultural Exchange (KOFICE)
- Analyze trends in Taiwan's entertainment industry and explore new business growth opportunities for Korean entertainment in Taiwan
- Publish regular reports analyzing trends in Taiwan's entertainment and cultural sectors, with reports frequently cited by major Korean newspapers
- Serve as the sole KOFICE representative currently stationed in Taiwan, fulfilling correspondent duties and collaborating remotely with the Korean office
Senior Consultant
EY
- Conduct financial data analysis using EY data analytics platform Helix
- Participate in the introduction of the Helix platform in Korea, coordinating multiple projects and communicating domestically and internationally
- Analyze each company's audit strategy to identify tailored approaches for Helix adaptation and present opportunities to enhance the audit process
- Translate global Helix materials into Korean and develop and deliver Helix training presentations for new employees
- Measure and report the performance of all Helix projects in Korea and periodically assess progress against goals for regional headquarters
Associate Consultant
PwC
- Audit the entertainment sector and participate in consulting projects for entertainment companies
- Perform IT general controls (ITGCs) and automated application controls testing for global and local companies following US GAAP and IFRS requirements
- Identify potential risks in applications impacting significant financial data
- Manage planning and project management as IT audit field in-charge
- Present ITGC exceptions directly to C-level executives
Staff
PwC
- Contact local and international press (e.g., Thomson Reuters, Bloomberg) regarding league table data and M&A deal-related news sources
- Track and analyze M&A industry trends and competitor activity
- Measure and report the performance of all M&A projects on the PwC Korea side and periodically assess against goals (ROI and KPIs) for regional and local offices
Summary
Experienced correspondent with a background in analyzing the Taiwanese entertainment industry for a Korean government-affiliated organization. In this role, I developed innovative strategies to expand Korean entertainment in Taiwan, gaining deep insights into cross-cultural market dynamics. As a consultant, I managed multiple assignments across diverse projects in fast-paced environments, which strengthened my strategic and project management skills. Additionally, my participation in the early stages of the Helix project further deepened my understanding of new business development. I am eager to leverage this unique skill set to contribute to the success of Sony Music’s New Business and Branding Development team.
Languages
Education
National Chengchi University
Ph.D. · Management Information System · Taipei, Taiwan, Province of China
Sungshin Women's University
Bachelor · Business Administration · Korea, Republic of
Ewha Womans University
MBA · Frontier MBA · Korea, Republic of
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