Soyeong Park

Correspondent

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Taipei, Taiwan, Province of China

Experience

Nov 2021 - Present
4 years 3 months
Taipei, Taiwan, Province of China

Correspondent

Korea Foundation for International Cultural Exchange (KOFICE)

  • Analyze trends in Taiwan's entertainment industry and explore new business growth opportunities for Korean entertainment in Taiwan
  • Publish regular reports analyzing trends in Taiwan's entertainment and cultural sectors, with reports frequently cited by major Korean newspapers
  • Serve as the sole KOFICE representative currently stationed in Taiwan, fulfilling correspondent duties and collaborating remotely with the Korean office
Sep 2018 - Oct 2021
3 years 2 months
Korea, Republic of

Senior Consultant

EY

  • Conduct financial data analysis using EY data analytics platform Helix
  • Participate in the introduction of the Helix platform in Korea, coordinating multiple projects and communicating domestically and internationally
  • Analyze each company's audit strategy to identify tailored approaches for Helix adaptation and present opportunities to enhance the audit process
  • Translate global Helix materials into Korean and develop and deliver Helix training presentations for new employees
  • Measure and report the performance of all Helix projects in Korea and periodically assess progress against goals for regional headquarters
Jun 2016 - Aug 2018
2 years 3 months
Korea, Republic of

Associate Consultant

PwC

  • Audit the entertainment sector and participate in consulting projects for entertainment companies
  • Perform IT general controls (ITGCs) and automated application controls testing for global and local companies following US GAAP and IFRS requirements
  • Identify potential risks in applications impacting significant financial data
  • Manage planning and project management as IT audit field in-charge
  • Present ITGC exceptions directly to C-level executives
Jun 2014 - Sep 2015
1 year 4 months
Korea, Republic of

Staff

PwC

  • Contact local and international press (e.g., Thomson Reuters, Bloomberg) regarding league table data and M&A deal-related news sources
  • Track and analyze M&A industry trends and competitor activity
  • Measure and report the performance of all M&A projects on the PwC Korea side and periodically assess against goals (ROI and KPIs) for regional and local offices

Summary

Experienced correspondent with a background in analyzing the Taiwanese entertainment industry for a Korean government-affiliated organization. In this role, I developed innovative strategies to expand Korean entertainment in Taiwan, gaining deep insights into cross-cultural market dynamics. As a consultant, I managed multiple assignments across diverse projects in fast-paced environments, which strengthened my strategic and project management skills. Additionally, my participation in the early stages of the Helix project further deepened my understanding of new business development. I am eager to leverage this unique skill set to contribute to the success of Sony Music’s New Business and Branding Development team.

Languages

Korean
Native
English
Advanced

Education

Sep 2021 - Aug 2025

National Chengchi University

Ph.D. · Management Information System · Taipei, Taiwan, Province of China

Mar 2010 - Aug 2014

Sungshin Women's University

Bachelor · Business Administration · Korea, Republic of

Ewha Womans University

MBA · Frontier MBA · Korea, Republic of

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