Ron Warncke
Expert in Media & Transformation • Strategic Media Consulting & Agile Change • 15 Years of Experience • Lecturer & Advisor
Experience
Ambassador
The GoodNet
Senior Advisor & Interim Manager
Four Change Media & Management Consulting
Lecturer Marketing & Management
University of Europe for Applied Sciences
Management courses:
- Corporate Management & Decision Making
- Agile Management & Creative Techniques
Marketing courses:
- Marketing, Sales & CRM
- Responsible Media & Media Ethics
Global Client Lead
Carat
- Relationship Lead for two top clients across 35+ markets
Managing Partner
Carat
- Commercial and strategic leadership of the Hamburg office with 4 teams and over 45 consultants
Lecturer Online Marketing & Communication Strategy
FOM Hochschule für Oekonomie & Management
Director Communication Consulting
Carat
- Led cross-media activities for a top consumer products company
- Including eCommerce and direct-to-consumer areas
Director Digital Strategy
iProspect
- Planning, development, go-to-market, and business development of the new Digital Strategy Consulting unit
Growth Consultant Customer Journey
iProspect
- Rolled out customer journey tracking & consulting services
Client Services & Consulting, Co-Founder
CuBe Matrix
- Co-founder of one of the first digital customer journey analysis providers
Research Consultant
Kantar
- Brand, innovation, and advertising research for FMCG clients
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (12 years), Media and Entertainment (3 years), Professional Services (3 years), Education (3 years), Information Technology (2.5 years), and Food and Beverage (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (17 years), Strategy (8.5 years), Business Intelligence (5 years), Research and Development (2 years), and Sales (1 year).
Summary
I bring over 15 years of experience in media consulting and agile change, blending strategic advisory with hands-on transformation. I help organizations break down silos and streamline processes to create agile media entities that offer real competitive advantages.
My work spans enabling responsible media, designing agile processes, and sharing knowledge as a teacher and advisor. I have supported large-scale transformations and provided insights into brand suitability and ESG-focused media planning, all aimed at driving truth, efficiency, and meaningful change.
Languages
Education
Christian-Albrechts-Universität zu Kiel
Diploma in Business Administration · Marketing, Economics · Kiel, Germany
Certifications & licenses
Specialization Course in Sustainability Management
German Academy for Management
AI For Good Specialization
AI For Project Managers And Scrum Masters
Scrum Master Certification
Profile
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