Social Recruiting

I specialize in Social Recruiting, the systematic, data-driven acquisition of qualified applicants via Meta Ads (Facebook & Instagram). Companies hire me when they want to find suitable employees quickly, reliably, and measurably – whether it's skilled workers, industrial staff, service technicians, caregivers, engineers, or seasonal workers.

With several years of experience in Paid Ads, Performance Marketing, and Recruiting, I've developed a clear methodology to ensure consistent applicant numbers, qualified leads, and targeted campaigns.

I work 100% remote and support clients across Germany, Austria, Switzerland, as well as international companies looking for German-speaking or European personnel.

What I handle for companies

• Developing tailored social recruiting strategies

I analyze target audience, region, competition, and candidate persona to reach exactly the right people on social media – even for challenging or rare profiles.

• Creating and managing Meta Ads campaigns (Facebook & Instagram)

From ad design to A/B testing: I set up complete social recruiting funnels including landing pages, forms, creatives, and retargeting.

• Producing attention-grabbing creatives

I conceptualize and design ads that stand out in the feed while remaining professional – including headlines, benefit statements, and visuals tailored to the target audience.

• Optimizing ongoing campaigns

I monitor results daily, analyze metrics (CPC, CPL, CVR), and optimize campaigns to achieve the best possible cost per application.

• Qualification processes & applicant filters

I use smart prequalification to ensure companies only get suitable applications – without wasting time.

• Building and maintaining recruiting funnels

I set up short, user-friendly application paths on landing pages so potential applicants need just a few clicks to apply.

• Collaborating with HR, managers & recruiting agencies

I work closely with internal teams to define roles clearly, align the candidate journey, and make results transparent.

Where I'm especially effective

• Filling hard-to-fill roles (engineering, caregiving, trades, logistics, field service)
• Recruiting in rural areas
• Generating high applicant numbers in a short time
• Local social recruiting for specific sites or regions
• Scalable campaigns for recruiting agencies and headhunters
• Permanent positions and temporary jobs
• Seasonal & short-notice roles

Why companies hire me

• Performance-driven approach

I work based on data. Not on gut feeling, but on measurable results.

• High success rate

I regularly deliver qualified applications because campaigns and funnels are tailored to the specific audience.

• Fast implementation

From strategy to live launch usually within a few days.

• Experience with various industries & job profiles

From engineers to pickers – I know what type of messaging works.

• Cost efficiency

By optimizing ad structures, audiences & creatives, I reduce long-term CPL costs.

Typical tasks in projects

• Developing social recruiting strategies
• Audience & competition analysis
• Creating Meta Ads campaigns
• Building recruiting funnels
• Copywriting for ads, headlines & benefits
• Designing creatives (feed, story, reels)
• A/B testing creatives & copies
• Tracking & conversion optimization
• Daily analysis and reporting
• Collaborating with HR and management teams
• Automations (e.g., forwarding to email, CRM)

Tools & platforms I use

• Meta Ads Manager
• Canva
• Perspective Funnel
• Zapier / Make
• Google Drive / Sheets
• Analytics & conversion tools

Results clients can typically expect

• More qualified applications in the shortest time
• Improved employer visibility
• Low cost per application through targeted optimization
• Fewer unsuitable applicants thanks to smart qualification
• Faster filling of open positions
• A sustainable recruiting process that works long-term

Who I work for

I support:

• Mid-sized companies
• Growing startups
• Recruiting agencies & headhunters
• Local service providers
• Businesses in trades, engineering, logistics, caregiving, hospitality
• International firms looking for German-speaking candidates