Pascal Miliano - Manager Data Analytics & Insights

Munich, Germany

Experience

Jan 2022 - Nov 2024

1 year 11 months

Munich, Germany

Engineered real-time dashboards for profiling customer and lapsed bases, boosting retention strategies with a 0.2% reinstate rate increase over six months, and reducing ad-hoc data requests by 40%.
Developed a market penetration dashboard that drove precise regional campaigns, optimizing budget allocation and achieving a 0.3% increase in market penetration.
Streamlined 30+ ad-hoc data requests, delivering actionable insights through cross-team collaboration.
Led over 10 A/B price tests, optimizing pricing strategies and enabling a potential 5% revenue increase through data-driven insights.

Jun 2022 - Dec 2023

1 year 7 months

Munich, Germany

Led over 10 A/B tests and conducted data analysis on the Sky TV UI, achieving a consistent 2% increase in reach per test and driving user interface optimization strategies.
Managed over 30 ad-hoc requests related to platform usage, delivering insights that drove strategic partnerships and led to a 10% increase in partner content on Sky's platform within a year.
Developed and maintained 8 periodic reports using SQL, distributed to over 100 stakeholders. These reports provided critical business data essential for operations and decision-making.

Feb 2021 - Dec 2022

1 year 11 months

Munich, Germany

Analyzed website performance with Google Analytics, driving a 15% increase in user reach over one year.
Optimized SEO and translated over 100 blog articles, boosting organic traffic by 20% YoY and enhancing rankings for key terms.
Designed and executed email campaigns, achieving a 10% increase in open rates and a 5% boost in click-through rates within six months.

Feb 2020 - Jul 2020

6 months

Munich, Germany