Pascal Miliano
Manager Data Analytics & Insights
Experience
Manager Data Analytics & Insights
Sky Deutschland GmbH
- Engineered real-time dashboards for profiling customer and lapsed bases, boosting retention strategies with a 0.2% reinstate rate increase over six months, and reducing ad-hoc data requests by 40%.
- Developed a market penetration dashboard that drove precise regional campaigns, optimizing budget allocation and achieving a 0.3% increase in market penetration.
- Streamlined 30+ ad-hoc data requests, delivering actionable insights through cross-team collaboration.
- Led over 10 A/B price tests, optimizing pricing strategies and enabling a potential 5% revenue increase through data-driven insights.
Junior Manager Data Analytics & Insights
Sky Deutschland GmbH
- Led over 10 A/B tests and conducted data analysis on the Sky TV UI, achieving a consistent 2% increase in reach per test and driving user interface optimization strategies.
- Managed over 30 ad-hoc requests related to platform usage, delivering insights that drove strategic partnerships and led to a 10% increase in partner content on Sky's platform within a year.
- Developed and maintained 8 periodic reports using SQL, distributed to over 100 stakeholders. These reports provided critical business data essential for operations and decision-making.
Junior Marketing Manager
Nordic Oil GmbH
- Analyzed website performance with Google Analytics, driving a 15% increase in user reach over one year.
- Optimized SEO and translated over 100 blog articles, boosting organic traffic by 20% YoY and enhancing rankings for key terms.
- Designed and executed email campaigns, achieving a 10% increase in open rates and a 5% boost in click-through rates within six months.
Sourcing & Operations Intern
FlixBus Charter GmbH
- Conducted outreach and negotiated pricing agreements, making over 20 calls daily.
Consumer & Market Insight Intern
Amplifon S.p.A
- Coordinated the outsourcing of 10+ market research ensuring quality and timely delivery.
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Media and Entertainment (2.5 years), Healthcare (2.5 years), and Transportation (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (4.5 years), Business Intelligence (2.5 years), Operations (0.5 years), Procurement (0.5 years), and Research and Development (0.5 years).
Skills
- Programming Languages: Sql (Big Query)
- Data Visualization Tools: Tableau, Power Bi, Ms Excel
- Web Analytics: Google Analytics (Ga4)
Languages
Education
LUISS Guido Carli University
Master's degree, Customer Behavior · Marketing · Rome, Italy · 100/100 cum laude (1.0 in German system)
University of Florence
BSc, Management · Business Administration · Florence, Italy · 98/110 cum laude (1.8 in German system)
Profile
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