Max Wolke
Fractional growth leader
Experience
Fractional growth leader
wolke.studio
wolke.studio is my new outfit —> your growth plugin, fit for the AI era. I work with seed to series b startups to build scalable growth engines, and scaleups to orchestrate complex growth functions that span marketing and sales.
Head of DACH
Brite Payments
- Led full funnel growth covering brand and positioning, demand generation, content, performance and product marketing, and sales enablement
- First hire in Germany; grew team to 10 FTE across Marketing, Sales, and Customer Success
- Defined ICP and managed demand generation from MQLs to SQL
- Held full responsibility for regional P&L, regional marketing, and product localization
Head of Strategy and Interim VP Marketing
Fraugster
- Led a marketing team of six and managed an external agency
- Led a strategy and analytics team of two
- Demonstrated expert proficiency with fintech, HubSpot, and Salesforce
Commercial Strategy Lead
Fahrenheit-212
- Served as first man on the ground after acquisition by Capgemini Invent
- Grew business to €1.1 million in new revenue within 12 months
- Built and led a local team of eight people
- Worked with clients including E.On, Bayernwerk, Adidas, Deutsche Leasing, and Bosch
Engagement Manager
Fahrenheit 212
- Led project teams for major clients
- Managed engagements with HSBC, AXA, Schneider Electric, Dufry, and McDonalds
Consultant to Manager (Strategy and Innovation)
EY Consulting
Business Development and Marketing
EdTech Startup
Summary
I am the glue between marketing and sales that makes growth stick. I've led GTMs, I've had my own quota. I've built demand gen engines, and done the outbound slog. Closed multi-threaded deals. Lost deals. And made mistakes. I've done sales enablement, working hand in glove with product marketing. I've painstakingly cleaned up Salesforce and Hubspot, more than once. I insist on full funnel reporting so we know where we can do better. On your checklist, tick full stack operator and commercial leader, I've made a lot of good ToFu (content, that is). MoFu and BoFu too. "Fractional" sounds sexier than "part-time." What it actually means: someone who's solved your challenges before, At a fraction of an FTE, with all the flexibility.
Skills
- Expert Proficiency With Hubspot And Salesforce.
- Hands-on Leader And Operator Who Has Hired, Built And Inspired Teams At Multiple Fintech And Saas Startups.
Languages
Education
University of Cambridge
MA English Literature & Philosophy · English Literature & Philosophy · Cambridge, United Kingdom
Certifications & licenses
Certificate In Business Accounting
Chartered Institute Of Management Accountancy
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