Recommended expert

Max Wolke

Fractional growth leader

Max Wolke
Munich, Germany

Experience

Jul 2025 - Present
7 months
Munich, Germany
Remote

Fractional growth leader

wolke.studio

wolke.studio is my new outfit —> your growth plugin, fit for the AI era. I work with seed to series b startups to build scalable growth engines, and scaleups to orchestrate complex growth functions that span marketing and sales.

Sep 2022 - Jan 2025
2 years 5 months
Stockholm, Sweden

Head of DACH

Brite Payments

  • Led full funnel growth covering brand and positioning, demand generation, content, performance and product marketing, and sales enablement
  • First hire in Germany; grew team to 10 FTE across Marketing, Sales, and Customer Success
  • Defined ICP and managed demand generation from MQLs to SQL
  • Held full responsibility for regional P&L, regional marketing, and product localization
Apr 2020 - Jul 2022
2 years 4 months
Berlin, Germany

Head of Strategy and Interim VP Marketing

Fraugster

  • Led a marketing team of six and managed an external agency
  • Led a strategy and analytics team of two
  • Demonstrated expert proficiency with fintech, HubSpot, and Salesforce
Dec 2018 - Apr 2020
1 year 5 months
Munich, Germany

Commercial Strategy Lead

Fahrenheit-212

  • Served as first man on the ground after acquisition by Capgemini Invent
  • Grew business to €1.1 million in new revenue within 12 months
  • Built and led a local team of eight people
  • Worked with clients including E.On, Bayernwerk, Adidas, Deutsche Leasing, and Bosch
Oct 2017 - Dec 2018
1 year 3 months
London, United Kingdom

Engagement Manager

Fahrenheit 212

  • Led project teams for major clients
  • Managed engagements with HSBC, AXA, Schneider Electric, Dufry, and McDonalds
Sep 2012 - Aug 2017
5 years
London, United Kingdom

Consultant to Manager (Strategy and Innovation)

EY Consulting

Jul 2011 - May 2012
11 months
Cambridge, United States

Business Development and Marketing

EdTech Startup

Summary

I am the glue between marketing and sales that makes growth stick. I've led GTMs, I've had my own quota. I've built demand gen engines, and done the outbound slog. Closed multi-threaded deals. Lost deals. And made mistakes. I've done sales enablement, working hand in glove with product marketing. I've painstakingly cleaned up Salesforce and Hubspot, more than once. I insist on full funnel reporting so we know where we can do better. On your checklist, tick full stack operator and commercial leader, I've made a lot of good ToFu (content, that is). MoFu and BoFu too. "Fractional" sounds sexier than "part-time." What it actually means: someone who's solved your challenges before, At a fraction of an FTE, with all the flexibility.

Skills

  • Expert Proficiency With Hubspot And Salesforce.
  • Hands-on Leader And Operator Who Has Hired, Built And Inspired Teams At Multiple Fintech And Saas Startups.

Languages

German
Native
English
Native

Education

Oct 2008 - Jun 2011

University of Cambridge

MA English Literature & Philosophy · English Literature & Philosophy · Cambridge, United Kingdom

Certifications & licenses

Certificate In Business Accounting

Chartered Institute Of Management Accountancy

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