Max Wolke - Fractional growth leader

Q: Where is Max based?

Max is based in Munich, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Max speak?

Max speaks the following languages: German (Native), English (Native) .

Q: How many years of experience does Max have?

Max has at least 14 years of experience. During this time, Max has worked in at least 7 different roles and for 7 different companies . The average length of individual experience is 2 years and 11 months . Note that Max may not have shared all experience and actually has more experience.

Q: What is Max's latest experience?

Max's most recent position is Fractional growth leader at wolke.studio .

Q: What companies has Max worked for in recent years?

In recent years, Max has worked for wolke.studio , Brite Payments , and Fraugster .

Q: Which industries is Max most experienced in?

Max is most experienced in industries like Professional Services , Banking and Finance , and Information Technology (IT) . Max also has some experience in Education .

Q: Which business areas is Max most experienced in?

Max is most experienced in business areas like Strategy and Planning , Marketing , and Sales . Max also has some experience in Customer Service , Business Intelligence , and Project Management .

Q: Which industries has Max worked in recently?

Max has recently worked in industries like Banking and Finance , Information Technology (IT) , and Professional Services .

Q: Which business areas has Max worked in recently?

Max has recently worked in business areas like Marketing , Sales , and Strategy and Planning .

Recommended expert

Munich, Germany

Experience

Jul 2025 - Present

9 months

Munich, Germany

Remote

Fractional growth leader

wolke.studio

wolke.studio is my new outfit —> your growth plugin, fit for the AI era. I work with seed to series b startups to build scalable growth engines, and scaleups to orchestrate complex growth functions that span marketing and sales.

Sep 2022 - Jan 2025

2 years 5 months

Stockholm, Sweden

Head of DACH

Brite Payments

Led full funnel growth covering brand and positioning, demand generation, content, performance and product marketing, and sales enablement
First hire in Germany; grew team to 10 FTE across Marketing, Sales, and Customer Success
Defined ICP and managed demand generation from MQLs to SQL
Held full responsibility for regional P&L, regional marketing, and product localization

Apr 2020 - Jul 2022

2 years 4 months

Berlin, Germany

Head of Strategy and Interim VP Marketing

Fraugster

Led a marketing team of six and managed an external agency
Led a strategy and analytics team of two
Demonstrated expert proficiency with fintech, HubSpot, and Salesforce

Dec 2018 - Apr 2020

1 year 5 months

Munich, Germany

Commercial Strategy Lead

Fahrenheit-212

Served as first man on the ground after acquisition by Capgemini Invent
Grew business to €1.1 million in new revenue within 12 months
Built and led a local team of eight people
Worked with clients including E.On, Bayernwerk, Adidas, Deutsche Leasing, and Bosch

Oct 2017 - Dec 2018

1 year 3 months

London, United Kingdom

Engagement Manager

Fahrenheit 212

Led project teams for major clients
Managed engagements with HSBC, AXA, Schneider Electric, Dufry, and McDonalds

Sep 2012 - Aug 2017

5 years

London, United Kingdom

Consultant to Manager (Strategy and Innovation)

EY Consulting

Jul 2011 - May 2012

11 months

Cambridge, United States

Business Development and Marketing

EdTech Startup

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Professional Services (8 years), Banking and Finance (4.5 years), Information Technology (3 years), and Education (1 year).

Professional Services

Banking and Finance

Information Technology

Education

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (10 years), Marketing (6 years), Sales (5 years), Customer Service (2.5 years), Business Intelligence (2.5 years), and Project Management (1 year).

Strategy

Marketing

Sales

Customer Service

Business Intelligence

Project Management

Summary

I am the glue between marketing and sales that makes growth stick. I've led GTMs, I've had my own quota. I've built demand gen engines, and done the outbound slog. Closed multi-threaded deals. Lost deals. And made mistakes. I've done sales enablement, working hand in glove with product marketing. I've painstakingly cleaned up Salesforce and Hubspot, more than once. I insist on full funnel reporting so we know where we can do better. On your checklist, tick full stack operator and commercial leader, I've made a lot of good ToFu (content, that is). MoFu and BoFu too. "Fractional" sounds sexier than "part-time." What it actually means: someone who's solved your challenges before, At a fraction of an FTE, with all the flexibility.

Skills

Expert Proficiency With Hubspot And Salesforce.
Hands-on Leader And Operator Who Has Hired, Built And Inspired Teams At Multiple Fintech And Saas Startups.

Languages

German

Native

English

Native

Education

Oct 2008 - Jun 2011

University of Cambridge

MA English Literature & Philosophy · English Literature & Philosophy · Cambridge, United Kingdom

Certifications & licenses

Certificate In Business Accounting

Chartered Institute Of Management Accountancy

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Max based?

Max is based in Munich, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Max speak?

Max speaks the following languages: German (Native), English (Native).

How many years of experience does Max have?

Max has at least 14 years of experience. During this time, Max has worked in at least 7 different roles and for 7 different companies. The average length of individual experience is 2 years and 11 months. Note that Max may not have shared all experience and actually has more experience.

What roles would Max be best suited for?

Based on recent experience, Max would be well-suited for roles such as: Fractional growth leader, Head of DACH, Head of Strategy and Interim VP Marketing.

What is Max's latest experience?

Max's most recent position is Fractional growth leader at wolke.studio.

What companies has Max worked for in recent years?

In recent years, Max has worked for wolke.studio, Brite Payments, and Fraugster.

Which industries is Max most experienced in?

Max is most experienced in industries like Professional Services, Banking and Finance, and Information Technology (IT). Max also has some experience in Education.

Which business areas is Max most experienced in?

Max is most experienced in business areas like Strategy and Planning, Marketing, and Sales. Max also has some experience in Customer Service, Business Intelligence, and Project Management.