Marén M.
Interim - Change Manager & Strategic Communications Consultant
Experience
Interim - Change Manager & Strategic Communications Consultant
Giesecke+Devrient, Corporate Technology Office (CTO)
- Supported AI implementation strategically and operationally (target vision, readiness check, upskilling, use cases).
- Designed and scaled knowledge formats for different audiences and needs.
- Developed and implemented a cross-channel CTO communication strategy for AI, cloud, and quantum.
- Refined and positioned the CTO’s vision, mission and value proposition & expanded tech leadership.
- Engaged stakeholders with a focus on inclusion and readiness for change.
Interim - Strategic Communications & Change Consultant
Mobile Security GmbH, Channel Marketing & Strategic Communications
- Identified pain points & USPs for targeted communication.
- Supported website relaunch as a change process (concept, structure, content, narrative).
- Developed key messages and storylines, aligned them with personas and expectations, and communicated them across channels.
Interim Manager
Com4change
Communication expert and change manager specializing in strategic realignment and technological transformation. Providing strategic guidance and hands-on support to successfully steer change and effectively embed key technologies like AI.
Market Analyst, Strategy & Market Intelligence LED Solutions & Projects
Osram GmbH
- Analyzed global market trends and identified new LED business areas.
- Developed data-driven strategies for vertical markets and derived targeted recommendations.
Team Lead for LED Ambient Lighting Category
Osram GmbH
- Built and led the LED Ambient team (4 FTE).
- Developed new product lines & go-to-market strategies.
- Managed stakeholders & change communication within the matrix structure.
- Established structures, processes and reporting; managed suppliers and ensured quality.
Senior Product Marketing Manager LED Ambient Lighting
Osram GmbH
- Designed and analyzed Europe-wide product and market studies for product development.
- Developed and launched a new product portfolio in cooperation with suppliers.
- Introduced user-focused product communication (instead of feature-focused) in close coordination with sales and marketing.
- Created marketing content (text, images, video) for complex B2B products.
Global Account Marketing Manager
Siemens AG, Siemens Mobile/BenQ Mobile
- Developed global communication and marketing strategies to secure market share and sales volume.
- Implemented standardized sales and marketing tools to increase efficiency.
Additional Professional Experience
- Product and PR management - KölnMesse, VIVA TV (Cologne, Germany); ARTE; Bertelsmann, Warner Bros. (Munich, Germany)
- Brand management and strategic marketing - BMW/MINI (Munich, Germany); SIEMENS (Kuala Lumpur, Malaysia)
Summary
Communication expert | Change manager | Interim leader
15 years of change experience – in corporates and mid-sized companies
10 years of leadership experience – in corporates and mid-sized companies
Industries: telecommunications, lighting solutions, automotive, tech security, high tech, transport & logistics, software & IT, mechanical engineering
Change projects in transition phases: building and restructuring teams and structures, scaling, culture, AI implementation.
Specialization in critical company phases: building and restructuring teams & structures, leadership transformation, AI scaling, shifting from hardware sales to smart solutions
Project responsibility in strategic & digital transformation, communication and brand – for companies like SIEMENS, OSRAM, Giesecke+Devrient and BMW/MINI.
Strong communication and confident formulation at C-level – with experience in matrix organizations, project management and cross-functional alignment.
Developing and implementing change architectures – especially during technological shifts, like AI introduction.
Strategic support for AI projects: goal definition, stakeholder analysis, use case development, knowledge formats & roadmap design.
Designing and moderating effective workshops, leadership dialogues and dialogue formats – to drive engagement, participation and sustainable embedding.
Managing complex stakeholder interests – with a clear focus on communication, acceptance and organizational dynamics.
Leading project teams & interdisciplinary units – in growth and change situations.
Supporting market entry & scaling of new business areas – with a focus on customer perspective, communication strategy & structural development.
Languages
Education
Ludwig Maximilian University
Magister · Communication Studies, Psychology · Munich, Germany
Certifications & licenses
Master Management with AI – MMAI
Academy4.ai
Business Facilitator/Facilitation
Institute for Coaching & Organizational Development, Augsburg
Organizational Development and Change Management
ICO, Augsburg
Change Communication Manager
Bavarian Press Academy ABP, Munich
Creativity Techniques Supporting Change Processes
Management Academy Munich
SIEMENS Management Development Program
Siemens
Negotiation Training Based on the Harvard Model
Management Academy Munich
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