Ka man (Betty) L.

Freelance Data Analyst

Gwangju-si, Korea, Republic of

Experience

Jul 2025 - Present
6 months

Freelance Data Analyst

Telus International

Jan 2024 - Dec 2024
1 year

Freelance Consultant

Current Global, Belgium

Jan 2023 - Present
3 years

Freelance Consultant

Astellas Pharma

Jan 2023 - Present
3 years

Freelance Consultant

Weber Shandwick Hong Kong

Jan 2023 - Dec 2023
1 year

Freelance Consultant

Weber Shandwick, UK

Jan 2022 - Dec 2023
2 years

Freelance Consultant

DNA Communications, UK

Oct 2010 - Nov 2021
11 years 2 months
Hong Kong

Account Director / Account Supervisor / Senior Consultant

Weber Shandwick

  • Reported directly to the Executive Vice President
  • Managed key pharmaceutical client accounts, including Pfizer Anti-infectives Emerging Asia (over 11 years), Astellas Immunology International Markets (over 8 years), Pfizer Oncology Emerging Asia (over 2 years), and Asia Fungal Working Group (over 11 years)
  • Propelled business growth while upholding the company’s reputation for service delivery and quality
  • Offered strategic counsel and tactical input to clients, serving as a trusted partner and valuable resource
  • Oversaw day-to-day management of client events, projects, and campaigns to ensure the timely delivery of client deliverables
  • Supported clients in assessing foreseeable issues and developed logical, effective solutions
  • Planned and executed online and physical conferences worldwide, managing all aspects from inception to completion
  • Effectively led and managed team members, optimizing their time and expertise
  • Identified opportunities for organic business growth and presented innovative concepts to clients
  • Translated medical, healthcare, and consumer-related content while refining work completed by freelance translators/writers

Summary

I bring extensive expertise in healthcare communications within the agency setting, where I played a pivotal role as a trusted partner for a portfolio of key pharmaceutical clients. Building and nurturing robust, long-term relationships with decision-makers, I provided senior counsel to effectively communicate the values of their products or messages to healthcare professionals. Throughout my career, I successfully executed diverse communication initiatives spanning various therapeutic areas.

My core strengths lie in engaging key opinion leaders, managing local, regional, and international events and conferences (both in-person and virtual), and overseeing the development of a diverse range of communication assets. Internally, I assumed a mentorship role within the client service team, guiding members to refine their talents, skills, and achieve their career aspirations.

Operating in the highly regulated pharmaceutical industry has equipped me with resilience, adaptability, and a passion for thriving in demanding, fast-paced environments. I am known for my high energy levels and unwavering drive.

Looking ahead, I am eager to leverage my client and project management skills, venture beyond my comfort zone, and enthusiastically pursue new opportunities.

Languages

Chinese
Native
English
Advanced

Education

City University of Hong Kong

Master of Arts · Translation & Interpretation · Hong Kong

City University of Hong Kong & University of New England

Bachelor of Arts · Professional Communication · Hong Kong · First Class Honours

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