Francesca B.
EMEA Partner Program Manager
Experience
EMEA Partner Program Manager
NetApp
Designed, launched, implemented and managed all aspects of the NetApp Partner Sphere Program supporting approximately 3,000 partners in EMEA
Redesigned the Partner Sphere Program to create a simpler and more user-friendly program for channel partners and to maximize benefits for all partner types, independently of their selling motion, including incentives and MDF
Channel Marketing Manager
Aruba (HP Company)
Oversaw, developed and delivered channel marketing strategy across the UK&I, BeNeLux and Nordics
Allocated investments to achieve maximum ROI and support business growth
Channel Marketing and Alliances
Leaseweb
Engineered the development and roll-out of Leaseweb’s channel programs, including targeted partner recruitment campaigns
Implemented go-to-market strategy and activities in collaboration with Microsoft, Dell and NetApp
EuroMed Marketing Director
Dassault Systèmes
Oversaw all marketing-related activities for Italy, the Balkans, Greece, Israel and Turkey
Created and delivered two corporate events in Italy and Turkey with more than 200 attendees each within six months
Led a team of seven professionals
Senior Marketing Manager, EMEA Alliances and System Integrators
Juniper Networks
Championed go-to-market activities with major partners including IBM, Nokia-Siemens, Ericsson and BT
Managed marketing initiatives across all segments: end users, channel partners and service providers
Account Director
BRODEUR IMAGE TIME
Managed accounts for IBM, Nokia and Broadcom
Supervised a team of 15 account managers
Freelance Consultant and Fractional Manager
Freelance Consultant and Fractional Manager
- Supporting companies in defining and designing their Channel Partner Program
Marketing Program Manager
Fujitsu Siemens
Crafted EMEA marketing plans and product launches
Supported country execution of corporate programs
Press Officer
Montedison – Consorzio Il Moro di Venezia
- Served as press officer for the America’s Cup sailing challenge
EMEA Alliances Marketing Manager
VMware EMEA
- Formulated joint go-to-market strategies and managed the MDF budget with key partners and alliances such as HPE
Summary
Dynamic Partner Marketing Manager with over 20 years of experience in channel marketing and program management across EMEA. Proven expertise in developing and executing successful marketing strategies, demonstrated through a 25% increase in partner engagement at NetApp.
Skilled in optimizing marketing campaigns (digital and offline); strong background in budget management and performance analysis.
Languages
Education
Universita' L. Bocconi
Bachelor · Business Administration · Milano, Italy
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