Francesca B.

EMEA Partner Program Manager

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Netherlands

Experience

Apr 2019 - Dec 2024
5 years 9 months
Amsterdam, Netherlands

EMEA Partner Program Manager

NetApp

  • Designed, launched, implemented and managed all aspects of the NetApp Partner Sphere program for approximately 3,000 partners in EMEA
  • Redesigned the Partner Sphere program to create a simpler, more user-friendly experience and maximize benefits across all partner types, regardless of selling motion (incentives to MDF)
Feb 2017 - Mar 2019
2 years 2 months
Amsterdam, Netherlands

Channel Marketing Manager

Aruba (HP Company)

  • Oversaw, developed and delivered channel marketing strategy across UK&I, BeNeLux and Nordics
  • Allocated investments to achieve maximum ROI and support business growth
Mar 2015 - Jan 2017
1 year 11 months
Amsterdam, Netherlands

Channel Marketing and Alliances

Leaseweb

  • Engineered the development and roll-out of Leaseweb’s channel programs, including targeted partner recruitment campaigns
  • Implemented go-to-market strategy and activities in collaboration with Microsoft, Dell and NetApp
May 2014 - Nov 2014
7 months
Milan, Italy

EuroMed Marketing Director

Dassault Systèmes

  • Oversaw all marketing-related activities for Italy, the Balkans, Greece, Israel and Turkey
  • Created and delivered two corporate events in Italy and Turkey with over 200 attendees each within six months
  • Led a team of seven professionals
Feb 2010 - Dec 2013
3 years 11 months
Milan, Italy

Senior Marketing Manager, EMEA Alliances and System Integrators

Juniper Networks

  • Championed go-to-market activities with major partners including IBM, Nokia-Siemens, Ericsson and BT
  • Managed marketing initiatives across end users, channel partners and service providers

Freelance Consultant and Fractional Manager

  • Supporting companies defining and designing their channel partner program
  • Reference Yorizon Austria

Account Director

Brodeur Image Time

  • Managed accounts including IBM, Nokia and Broadcom
  • Supervised a team of 15 account managers

Marketing Program Manager

Fujitsu Siemens

  • Crafted EMEA marketing plans and product launches
  • Supported country execution of corporate programs

Press Officer

Montedison – Consorzio Il Moro di Venezia

  • Served as press officer for the America’s Cup sailing challenge

EMEA Alliances Marketing Manager

VMware EMEA

  • Formulated joint go-to-market strategies and managed the MDF budget with key partners and alliances such as HPE

Summary

Dynamic Partner Marketing Manager with over 20 years of experience in channel marketing and program management across EMEA. Proven expertise in developing and executing successful marketing strategies, demonstrated through a 25% increase in partner engagement at NetApp. Skilled in optimizing marketing campaigns (digital and offline); strong background in budget management and performance analysis.

Skills

  • Leadership
  • Public Speaking
  • Ability To Manage Teams
  • Marketing Strategy
  • Channel Incentives
  • Partner Programs
  • Partner Enablement
  • Partner Recruitment
  • Digital Marketing
  • Budget Management (Mdf)
  • Perfomance Analysis
  • Lead Generation
  • Events Management
  • Microsoft365
  • Salesforce
  • Tableau

Languages

English
Advanced
Spanish
Advanced
French
Advanced
Italian
Advanced

Education

Università L. Bocconi

Bachelor Degree, Business Administration · Business Administration · Milan, Italy

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