Elke Guntz
Social Media Community Management (Minijob)
Experience
May 2023 - Present
2 years 3 monthsGermany
Social Media Community Management (Minijob)
FischerAppelt Relations
- Social media community management for LinkedIn, Instagram, Facebook, Twitter and YouTube channels for a global client in aviation
Oct 2022 - Mar 2023
6 monthsLudwigsburg, Germany
Communication and Branding (Student Part-time)
grow platform, a Bosch Start-up Incubator
- Creating the monthly internal newsletter
- Planning an event and merchandise
- Communication consulting for startups
- Copywriting for LinkedIn posts
Aug 2022 - Sep 2022
2 monthsBrazil
Trip before master's studies
- A 40-liter backpack + two months of freedom + savings + plane tickets to Brazil – an indescribable experience shaped by the people I met on my journey, discovering a new culture, food and extreme contrasts, an adventure in the Amazon and a lot of courage. I also improved my basic Portuguese skills. My intercultural experiences help me to act and communicate successfully in global teams.
Dec 2021 - Aug 2022
9 monthsStuttgart, Germany
Campaign Management @ Bosch People Acquisition Campus (Premaster Program)
Robert Bosch GmbH
- Campaign management: Developed a recruitment and branding campaign for software engineers in automated driving as an extension of the LikeABosch and Work LikeABosch campaigns; conceptualized and marketed an interactive hiring video with gamification elements
- Social media management: Supported the roll-out of the new communication strategy for Bosch career channels (Instagram, LinkedIn, Xing, Facebook and YouTube); department briefings
- Internal and stakeholder communication: Set up internal newsletter marketing; developed a trade show concept
- University marketing: Designed a moderation and presentation training for students; selection of scholarship recipients
Aug 2021 - Nov 2021
4 monthsGerlingen, Germany
Bachelor Thesis Student
Robert Bosch GmbH
- Digital recruiting communication – a concept to attract professionals using Robert Bosch GmbH as an example
Feb 2021 - Jul 2021
6 monthsGerlingen, Germany
Employer Marketing and Recruiting @ People Acquisition Campus (Internship)
Robert Bosch GmbH
- Project management: As the first employee, I supported my manager in building the employer marketing unit in Germany (capacity planning, benchmark analyses, branding of the People Acquisition Campus Germany)
- Developed a communication strategy to strengthen cross-department communication
- Copywriting and creation of assets for digital marketing campaigns
- Prepared agency briefings
Sep 2020 - Jan 2021
5 monthsAugsburg, Germany
International Marketing / B2B Product Marketing (Student Part-time)
Fujitsu
- Built and maintained the corporate social responsibility and sustainability website
- Edited product assets using Photoshop and InDesign
- Designed social media posts (LinkedIn, Facebook, YouTube and Twitter)
- Conducted competitor analyses
Feb 2020 - Aug 2020
7 monthsMaastricht, Netherlands
Service and Account Management DACH (Internship)
Mercedes-Benz Customer Assistance Center Maastricht N.V.
- Change management: Supported the change management process by developing and implementing an internal communication strategy; prepared workshops
- Stakeholder management: Prepared and followed up meetings and recorded minutes
- Lean management: Supported lean management initiatives
- Internal communication: Wrote the monthly market newsletter
- Event planning: internal health campaign
- KPI updates
- Assisted the service and account manager with daily tasks
Jul 2018 - Sep 2018
3 monthsMadrid, Spain
Au Pair
Au Pair World
- Taught English in a Spanish family, supported the children in daily life
- Improved my Spanish skills
Jul 2016 - Jul 2017
1 year 1 monthMarbella, Spain
Au Pair
Au Pair World
- I fulfilled my dream of living abroad and learning Spanish. That's why I spent a year as an au pair in Spain and supported a third-grade Spanish girl in her academic and personal development.
- Through a beginner's Spanish course, self-study and conversations with locals, I reached B1 level by the end of my stay. Today I am fluent in Spanish (C1 level in speaking, reading and listening and B2 in writing).
Summary
I am a highly motivated master’s student in International Corporate Communication and Media Management and a graduate of International Management. Through my multicultural experiences during my stays in Spain and the Netherlands and on solo trips through Brazil and Mexico, I have developed a global perspective and the ability to succeed in cross-functional teams. Having worked in various multinational companies, I have broad knowledge in marketing, communication, recruiting and customer service, and I continuously expand my knowledge of current market trends and developments.
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedPortuguese
Elementary Education
Universidad CEU Madrid
Brand management, integrated communication, commercial management, basics of photography and image editing · Madrid, Spain
University of Applied Sciences Neu-Ulm
Master of Arts · International Corporate Communication and Media Management · Neu-Ulm, Germany
University of Augsburg
Bachelor of Arts, focus on international marketing and corporate communications · International Management · Augsburg, Germany
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