Carina Huppertz

Product Owner/ Manager User Experience

Carina Huppertz
Roetgen, Germany

Experience

Mar 2024 - Present
1 year 2 months

Lead Product Owner/ Manger

Enytime Green

Jun 2023 - Oct 2024
1 year 5 months
Germany

Product Owner Process Automation

Energy Sector

  • Operative product management tasks from ideation to implementation, ensuring alignment with business goals and stakeholder requirements
  • Initiation and creation of a Team Playbook to enhance team colaboration, overal effectiveness and improve organisational structures
Oct 2021 - Apr 2023
1 year 7 months
Germany

Product Manager/Owner

BIKE24

Owning the acquire and engage context along the user journey, I managed various digital services/products, with a cross-functional team of 10 members:

  • Led the successful evaluation and implementation of a CMS
  • Created and held training's to onboard stakeholders to the page builder
  • Conducted comprehensive user research, to build personas, customer journeys and validate hypotheses (A/B Testing) before implementing
  • Improved web performance through page speed improvements, content optimization, and implementing a multi-language concept to enhance user experience, expand reach, and improve conversions
Mar 2019 - Oct 2021
2 years 8 months
Germany

Experience Platform Consultant

Accenture Interactive

Managed the offshore development team as functional lead in the implementation of the marketing technology stack within an ent. IT carve-out

  • Defined use cases and requirements with cross-functional business owners to implement new systems; translation into - epics - features - user stories
  • Backlog management based on value, product roadmap and go-lives
  • Agile project delivery as a scrum master - facilitation of scrum events, coaching the dev. team and client product owner in scrum methodology
  • Led and facilitated Design Thinking workshops to enable the identification of market-relevant problems, ideation, and solution design.

Part of the experience platform unit, I worked across various industries, supporting the execution and delivery of globaly roled out projects.

Jul 2018 - Jan 2019
7 months
Germany

Producer & Digital Strategy Consultant

Provides expert guidance and support to clients in developing and executing effective digital strategies for their business or project.

  • Healthcare Industry - Design and execution of a digital strategy - identification of new customer touchpoints, website development, UX, content strategy, SEO, social media management
  • United Airlines & Passion Passport - producer of an influencer marketing campaign; pre-production, stakeholder/client management, producer on the ground in Sydney, Australia
May 2017 - Jul 2018
1 year 3 months
New York, United States

Media Coordinator

Beautiful Destination

As Media Coordinator, in the New York agency, I worked simultaneously in different roles from account management, production and media operations.

  • Managed multiple international client accounts from Marriot Rewards, The Luxury Colection Peru & Thailand, Visit California to Travel Alberta; social media strategy and operational account management.
  • Led creative content production from concept to distribution, while continuously evaluating timeline, costs, risks, legal requirements, and creative.
  • Managed influencer relationships throughout different initiatives, including the organization and facilitation of different events and international trips.
  • Implemented and optimised internal/external operational processes across the organization to increase efficiency and transparency across the different teams.

Summary

Hi! I am Carina, a digital professional with a global mindset, and a proven track record of success across country borders. My passion for innovation, drive for excellence and hands-on approach have led me to deliver projects and build products for a diverse range of companies and industries in the most complex situations.

Languages

English
Native
German
Native

Education

Oct 2016 - Jun 2017

Hult International Business School

San Francisco, United States

Oct 2013 - Jun 2014

Chulalongkorn University

Bachelor of Arts · Int. Communication Management · Bangkok, Thailand

Oct 2012 - Jun 2016

Macromedia University

Master of Science · International Business · Hamburg, Germany

Certifications & licenses

Digital Marketing

Google - Digital Garage

Certified SAFe 5 Agilist

Scaled Agile, Inc.

Professional Scrum Master

Scrum.org

Executive Program - AI

MIT Sloan School of Mgtm.

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