Carina Huppertz
Product Lead | White-Label App
Experience
Mar 2024 - Present
1 year 5 monthsProduct Lead | White-Label App
Freelance
- Led the development and launch of multiple HEMS Apps for energy providers, ensuring end-user value and product scalability as White-Label solution
- Owned the full product lifecycle: created roadmaps, prioritized features, and managed the product backlog and development process
- Introduced and continuously refined agile methodologies to enhance team fulfillment and improve development efficiency
- Established scalable customer management systems, including Help Center setup and implementation of a ticketing/support solution
- Contributed to investor pitches and strategic product positioning to align with market needs and drive business growth
Jun 2023 - Oct 2024
1 year 5 monthsProduct Owner Process Automation Energy Sector
Freelance
- Owned all core business processes with a focus on operational efficiency and automation, driving company-wide improvements aligning with business goals and stakeholder needs
- Initiated and developed a Team Playbook to improve collaboration, effectiveness, organizational structure, including a company-wide rollout
Oct 2021 - Apr 2023
1 year 7 monthsProduct Owner/ Manager | BIKE24
Freelance
- Owned the acquire and engage stage of the e-commerce user journey, managing multiple products and services with a cross-functional team of 10
- Led the successful evaluation and implementation of a CMS
- Designed and conducted training sessions to successfully onboard stakeholders to the CMS
- Conducted comprehensive user research to develop personas, map customer journeys, and validate hypotheses through testing methods
- Improved web performance through page speed optimization, content enhancements, and the implementation of a multi-language framework to boost user experience, reach, and conversions across Europe
Mar 2019 - Oct 2021
2 years 8 monthsExperience Platform Consultant
Accenture Interactive
- Worked across different industries to support the execution and delivery of globally scaled digital projects
- Led offshore development teams as functional lead during implementation of a marketing tech stack for an enterprise IT carve-out
- Collaborated with cross-functional business owners to define use cases and translate them into epics, features, and user stories
- Delivered agile projects as Scrum Master, facilitating ceremonies and coaching both development teams and client-side Product Owners
- Led Design Thinking workshops to uncover user problems, drive ideation, and shape solution design
Jul 2018 - Jan 2019
7 monthsProduct & Digital Strategy Consultant
Freelance
- Advised clients on digital strategy execution across healthcare and travel
- Built digital strategies covering UX, SEO, content, and social media
- Produced a campaign for United Airlines, leading execution in Sydney
May 2017 - Jul 2018
1 year 3 monthsMedia Coordinator
Beautiful Destinations
- Worked across account management, production, and media operations in a fast-paced New York startup, often juggling multiple roles simultaneously
- Managed international clients (e.g., Marriott Rewards, Visit California) across account management, production, and media operations
- Led creative production lifecycle and influencer campaigns, including events and global trips
- Streamlined internal workflows to improve efficiency and transparency
Summary
Hi, I'm Carina - a digital professional with a global mindset, and a proven track record of success across country borders.
My passion for innovation, drive for excellence and hands-on approach have led me to deliver projects and build products for a diverse range of companies and industries in the most complex situations.
Languages
English
Advanced
German
Intermediate
Education
Oct 2016 - Jun 2017
Hult International Business School
Master of Science · International Business · San Francisco, United States
Oct 2012 - Jun 2016
Macromedia University
Bachelor of Arts · Media & Communication Management · Hamburg, Germany
Certifications & licenses
Certified SAFe 5 Agilist
Scaled Agile, Inc.
Professional Scrum Master
Scrum.org
Executive Program - Al
MIT Sloan School of Mgtm.
Digital Marketing
Google Digital Garage
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