Carina Huppertz - Product Lead

Q: Where is Carina based?

Carina is based in Aachen, Germany and prefers 100% remote projects.

Q: What languages does Carina speak?

Carina speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Carina have?

Carina has at least 8 years of experience. During this time, Carina has worked in at least 6 different roles and for 3 different companies . The average length of individual experience is 1 year and 5 months . Note that Carina may not have shared all experience and actually has more experience.

Q: What is Carina's latest experience?

Carina's most recent position is Product Lead | White-Label App at Freelance .

Q: What companies has Carina worked for in recent years?

In recent years, Carina has worked for Freelance and Accenture Interactive .

Q: Which industries is Carina most experienced in?

Carina is most experienced in industries like Energy , Information Technology (IT) , and Professional Services . Carina also has some experience in Tourism and Hospitality , Retail , and Sport and Recreation .

Q: Which business areas is Carina most experienced in?

Carina is most experienced in business areas like Marketing , Information Technology (IT) , and Product Development . Carina also has some experience in Project Management , Operations , and Strategy and Planning .

Q: Which industries has Carina worked in recently?

Carina has recently worked in industries like Energy , Information Technology (IT) , and Professional Services .

Q: Which business areas has Carina worked in recently?

Carina has recently worked in business areas like Information Technology (IT) , Product Development , and Marketing .

Recommended expert

Aachen, Germany

Experience

Mar 2024 - Present

2 years

Product Lead | White-Label App

Freelance

Led the development and launch of multiple HEMS Apps for energy providers ensuring end-user value and product scalability as white-label solution
Owned the full product lifecycle: created roadmaps, prioritized features, and managed the product backlog and development process
Introduced and continuously refined agile methodologies to enhance team fulfillment and improve development efficiency
Established scalable customer management systems including Help Center setup and implementation of a ticketing/support solution
Contributed to investor pitches and strategic product positioning to align with market needs and drive business growth

Jun 2023 - Oct 2024

1 year 5 months

Product Owner Process Automation Energy Sector

Freelance

Owned all core business processes with a focus on operational efficiency and automation driving company-wide improvements aligning with business goals and stakeholder needs
Initiated and developed a Team Playbook to improve collaboration effectiveness organizational structure including a company wide rollout

Oct 2021 - Apr 2023

1 year 7 months

Product Owner/Manager | BIKE24

Freelance

Owned the acquire and engage stage of the e-commerce user journey managing multiple products and services with a cross-functional team of 10
Led the successful evaluation and implementation of a CMS
Designed and conducted training sessions to successfully onboard stakeholders to the CMS
Conducted comprehensive user research to develop personas map customer journeys and validate hypotheses through testing methods
Improved web performance through page speed optimization content enhancements and the implementation of a multi-language framework to boost user experience reach and conversions across Europe

Mar 2019 - Oct 2021

2 years 8 months

Experience Platform Consultant

Accenture Interactive

Worked across different industries to support the execution and delivery of globally scaled digital projects
Led offshore development teams as functional lead during implementation of a marketing tech stack for an enterprise IT carve-out
Collaborated with cross-functional business owners to define use cases and translate them into epics features and user stories
Delivered agile projects as Scrum Master facilitating ceremonies and coaching both development teams and client-side product owners
Led Design Thinking workshops to uncover user problems drive ideation and shape solution design

Jul 2018 - Jan 2019

7 months

Product & Digital Strategy Consultant

Freelance

Advised clients on digital strategy execution across healthcare and travel
Built digital strategies covering UX SEO content and social media
Produced a campaign for United Airlines leading execution in Sydney

May 2017 - Jul 2018

1 year 3 months

Media Coordinator

Beautiful Destinations

Worked across account management production and media operations in a fast-paced New York startup often juggling multiple roles simultaneously
Managed international clients (e.g. Marriott Rewards Visit California) across account management production and media operations
Led creative production lifecycle and influencer campaigns including events and global trips
Streamlined internal workflows to improve efficiency and transparency

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Energy (2.5 years), Information Technology (2.5 years), Professional Services (2.5 years), Retail (1.5 years), Sport (1.5 years), and Tourism (1.5 years).

Energy

Information Technology

Professional Services

Retail

Sport

Tourism

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (6 years), Information Technology (5.5 years), Product Development (4 years), Strategy (2.5 years), Operations (2.5 years), and Project Management (2.5 years).

Marketing

Information Technology

Product Development

Strategy

Operations

Project Management

Summary

Hi, I'm Carina - a digital professional with a global mindset, and a proven track record of success across country borders. My passion for innovation, drive for excellence and hands-on approach have led me to deliver projects and build products for a diverse range of companies and industries in the most complex situations.

Skills

Product Management
Product Strategy
Agile Project Delivery
Requirement Engineering
Process Analysis & Optimization
User Research & Journey Mapping
Ux-oriented Product Design
User Testing Methodologies
Innovation Consulting
Design Thinking
Training & Development
App Development
Jira
Confluence
Figma
Miro
Mural
Slack
Microsoft Teams
Magnolia
Wix
Shopify
Adobe Experience Cloud

Languages

German

Native

English

Advanced

Education

Oct 2016 - Jun 2017

Hult Int. Business School

Master of Science, International Business · International Business · New York, United States

Oct 2013 - Jun 2014

Chulalongkorn University

Semester Abroad, Int. Communication Management · Int. Communication Management · Bangkok, Thailand

Oct 2012 - Jun 2016

Macromedia University

Bachelor of Arts, Media & Communication Mgmt. · Media & Communication Mgmt. · Hamburg, Germany

Certifications & licenses

Certified SAFe 5 Agilist

Scaled Agile, Inc.

Professional Scrum Master

Scrum.org

Executive Program - Al

MIT Sloan School of Mgtm.

Digital Marketing

Google Digital Garage

Profile

Created

March 2025

Last Update

May 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Carina based?

Carina is based in Aachen, Germany and prefers 100% remote projects.

What languages does Carina speak?

Carina speaks the following languages: German (Native), English (Advanced).

How many years of experience does Carina have?

Carina has at least 8 years of experience. During this time, Carina has worked in at least 6 different roles and for 3 different companies. The average length of individual experience is 1 year and 5 months. Note that Carina may not have shared all experience and actually has more experience.

What roles would Carina be best suited for?

Based on recent experience, Carina would be well-suited for roles such as: Product Lead | White-Label App, Product Owner Process Automation Energy Sector, Product Owner/Manager | BIKE24.

What is Carina's latest experience?

Carina's most recent position is Product Lead | White-Label App at Freelance.

What companies has Carina worked for in recent years?

In recent years, Carina has worked for Freelance and Accenture Interactive.

Which industries is Carina most experienced in?

Carina is most experienced in industries like Energy, Information Technology (IT), and Professional Services. Carina also has some experience in Tourism and Hospitality, Retail, and Sport and Recreation.

Which business areas is Carina most experienced in?

Carina is most experienced in business areas like Marketing, Information Technology (IT), and Product Development. Carina also has some experience in Project Management, Operations, and Strategy and Planning.

Which industries has Carina worked in recently?

Carina has recently worked in industries like Energy, Information Technology (IT), and Professional Services.

Which business areas has Carina worked in recently?

Carina has recently worked in business areas like Information Technology (IT), Product Development, and Marketing.

What is Carina's education?

Carina holds a Master in International Business from Hult Int. Business School and a Bachelor in Media & Communication Mgmt. from Macromedia University.

Does Carina have any certificates?

Carina has 4 certificates. Among them, these include: Certified SAFe 5 Agilist, Professional Scrum Master, and Executive Program - Al.

What is the availability of Carina?

Carina is immediately available full-time for suitable projects.

What is the rate of Carina?

Carina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.