Andzelika G.

Social Media Manager

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Hamburg, Germany

Experience

Social Media Manager

Marketing agency

  • Deepened social media expertise and expanded skill set through agency experience

Social Media Manager

Own company

  • Complete planning of content, publishing, and targeted promotion on various Meta platforms and TikTok
  • Management of a diverse client portfolio over more than one year
  • Strategic planning through to video production
  • Achieved CI-conform feed after 8 months of collaboration
  • Increased follower count by 63% after 12 months through nearly entirely organic growth
  • Delivered high-quality content with minimal client-provided material
  • Organic client development metrics: +298% TikTok followers; +19% Instagram followers

Summary

My name is Andzelika Gürich, and I am a certified Social Media Manager. For over a year, I have been successfully running my own business and serving a diverse client base. My tasks include full content planning, publishing, and targeted promotion on various Meta platforms and TikTok. Even during my training, I gained extensive experience in social media, from strategic planning to video production. By moving to a marketing agency, I deepened my expertise and expanded my skill set.

Together, we create creative content and an individualized strategy, so we can present you and your company's values in a unique way. We increase your brand awareness to reach your sales goals, build a strong bond with your community, and grow your network. Together, we develop a content strategy tailored to your target audience. My focus is on providing real value to your community through authentic storytelling and building a long-term relationship. Through regular evaluations, we ensure that your content is sustainable and achieves the desired KPIs.

We can start working together right away, and I'm always available to you because I don't have set working hours. You have me as your dedicated and direct contact, ensuring fast information flow without losses. I offer you market-appropriate prices. You will always receive engaging and up-to-date services that fit your target audience. I don't limit myself to just completing tasks; I deliver custom content that suits your business. I bring fresh ideas to your company. Working with various brands has given me a high level of expertise, and I can relate to a wide range of brands. I do my job with passion. Privately, I'm also active on social media. That's why I understand what moves your community, quickly spot new trends, and create my own content that inspires people.

Skills

  • Audience Analysis
  • Setting Kpis
  • Defining Personas
  • Tone Of Voice
  • Defining Hashtags
  • Hashtag Research
  • Caption Writing
  • Creating And Managing Editorial Calendars
  • Idea Structuring
  • Producing Image And Video Content
  • Editing Images And Videos With Adobe Programs, Canva, And Capcut
  • Content Planning And Monthly Content Calendars
  • Creating Story Formats
  • Crossposting On Tiktok
  • Current State Analysis
  • Regular Evaluations And Monthly Reporting On Social Media Channel Performance
  • Creating Ads
  • Defining Target Audiences For Ads
  • Managing Campaign Budgets
  • A/b Testing
  • Possible Creation Of Creatives
  • Creating "How-to-social" Image And Video Formats, Including Social Ci
  • Bio Updates (Profile Descriptions)
  • Responding To Comments And Dms
  • Engaging With Other Channels
  • Account Management
  • Developing And Implementing Content Strategies
  • Authentic Storytelling For Long-term Community Engagement

Languages

German
Advanced

Certifications & licenses

Social Media Manager

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