Seda (Obuz) Tirkaz
Freelance Marketing Consultant
Erfahrungen
Dez. 2019 - Bis heute
5 Jahren 7 Monaten München, Deutschland
Freelance Marketing Consultant
- Assessed new business and revenue opportunities
- Developed the strategic marketing plan for a startup company
- Provided expert insights in the conceptualization of innovative marketing strategies
Sept. 2017 - Jan. 2019
1 Jahr 5 Monaten İstanbul, Türkei
Global Trade Marketing Manager
Sisecam Group / Pasabahce
- Managed shopper marketing strategies and category development projects of Pasabahce brand across multiple channels in Turkey, Russia, Italy, Egypt, Iran (ad-hoc activities are done in Europe, CIS, Middle East, Asia).
- Executed seasonal activities, events, in-store themes, annual retail plan and consumer promotions.
- Managed a team of 8 members and 220+ merchandisers on the field.
- Collaborated with 5 subsidiaries, 25+ distributors and 10+ marketing agencies.
- Managed agency/department budgets.
- Arranged sales account visits in coordination with sales teams in order to extend existing markets and develop new sales channels.
- Responsible for premium brand Nude, its marketing strategies and analysis including ROI and SWOT.
- Prepared annual strategic trade marketing plan.
- Ensured sales target is achieved and brand guidelines are followed in global activities.
- Achieved to launch shopper marketing in Turkey, Egypt, Iran and Italy and get retail sales growth by 20%-Turkey; 210%-Russia and 169%-Egypt.
- Increased the retail penetration by 39% in one year.
Dez. 2015 - Sept. 2017
1 Jahr 10 Monaten İstanbul, Türkei
Global Trade Marketing Executive
Sisecam Group / Pasabahce
- Developed all go-to market materials from creative design to execution including merchandising directives, presentations for sales meetings, trade shows and executive meetings.
- Built partnerships with 3rd party marketing/retail agencies.
- Led marketing and sales strategies in retail and horeca channels.
- Managed a team of 3 members and 100+ merchandisers on the field.
- Established merchandising operations with 120 merchandisers in Russia.
- Russia, 2nd biggest market: Increased consumer engagement and brand awareness (+4.5%-Nielsen Report) by elevating the in-store shopping experience and digital media usage.
- Implemented SKU Optimization Project: set product basket optimization, differentiated products for various channels, analyzed SKU performance/product life-cycle.
Dez. 2013 - Dez. 2015
2 Jahren 1 Monate İstanbul, Türkei
Shopper Marketing Specialist
Sisecam Group / Pasabahce
- Developed and analyzed region/by customer trade promotions.
- Developed and analyzed periodical internal status update reports for incentives, merchandising audit results and company sell-out data.
- Took responsibility for profitability success.
- Worked and built strong relationships with the marketing, category, sales, and finance departments.
März 2013 - Dez. 2014
10 Monaten İstanbul, Türkei
Assistant Brand Manager
TAT Food Group
- Responsible for all marketing activities of Pastavilla and TAT Ketchup brands.
- Achieved development of a brand-new product “Pastavilla Tam Bugday”.
- Led the entire ATL and BTL processes for the new product.
- Developed the messaging and content for social media.
- Monitored market trends, consumer behaviors, and spending habits for marketing projects.
Juni 2010 - Aug. 2010
3 MonatenIntern in Treasury Department
Volkwagen Dogus Financing
Apr. 2008 - Feb. 2010
1 Jahr 11 MonatenPart-time Sales Specialist
Papko GmbH
- Provided sales analysis, forecasting and reporting.
Sprachen
Türkisch
Muttersprache
Englisch
Verhandlungssicher
Deutsch
Fortgeschritten
Ausbildung
Okt. 2020 - Juni 2021
Technical University of Munich
München, Deutschland
Okt. 2011 - Sept. 2012
University of Bristol
MSc · Economics, Finance and Management · Bristol, Vereinigtes Königreich
Okt. 2006 - Juni 2011
Istanbul Technical University
BS · Management Engineering · İstanbul, Türkei
Zertifikate & Bescheinigungen
Google Analytics
The Fundamentals of Digital Marketing
Leadership Program
Dale Carnegie Academy
Strategic Marketing Program
Ozyegin University, Faculty of Business
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