Dirk Limburg

Interim Sales | Biz-Dev Leiter

Dirk Limburg
München, Germany

Erfahrungen

Juni 2023 - Bis heute
1 Jahr 9 Monaten
Munich, Germany

Senior Sales Accountant Int. (part-time EURO24)

sport.Media.Net (MagentaTV | Dt. Telekom)

  • Acquisition of new customers (Automotive, FMCG, Banking, CE, etc.) through active acquisition, maintenance of existing business relationships and qualified customer care, both preferably with direct customers and media agencies.
  • Active sale of media spaces TV and digital media across (VOD, Mediathek) the entire MagentaSport portfolio and Process management for UEFA regulations for the preparation of presentations / offers
  • Achieving quantitative/strategic targets for MagentaSport in coordination with sales and project management
  • Contract negotiations and conclusions with direct customers as well as agencies (media, sponsoring)
  • Market and competition analysis with development of adequate sales strategies (Kybernetik planing)
  • Analysis of internal sales process, CRM introduction, control of sales process incl. forecast
  • Control the requirement management plus advisory function for agencies & advertising for the advertising media.
Mai 2022 - Mai 2023
1 Jahr 1 Monate

Senior Account Executive (Contractor project based)

Amazon Ads

  • Full funnel Amazon marketing & advertising solutions (Champions League, Sponsored ads, Twitch, Freevee, FireTV)
  • Set up workshop with growth opportunities, Audience Insight Premium solutions, BFCW, Back to school, etc.
  • Evaluation of potential opportunities based on research, data analysis (Basket, behaviour, etc.)
  • Understand Amazon's advertising opportunities and tools to build relevant advertising solutions for advertisers
  • Prospect, penetrate and create new relationships with clients and advertising agencies
  • Drive deals to closure in a new business environment and retain and grow revenue from existing advertiser
  • Stakeholder Management with retail, account management, marketplace
  • Understand the e-commerce industry and competitive environment including knowledge of competitive products
  • Utilize Sales CRM tools to track all pertinent account information and sales progress as well as forecast
  • Main clients: Grocery & Beverage (Agencies & clients: Dr. Oetker, Kellog, BEL, August Storck, Lindt & Sprüngli, Yakult, Stockmeyer, etc.), Automotive (Audi, Jeep, Opel), Pet (Vitakram, Mera, Zooroyal, Zooplus)
Juni 2020 - Apr. 2022
1 Jahr 11 Monaten
Germany

Managing Director Germany (ARD TV / mobile app), Marketing & Sales

Quizduell

  • Marketing live format solutions, as well as programmatic, social media projects, lead generation
  • Set up sales strategy conceptual integration, USP with call to action, lead generation, Programmatic, social media integration for customer acquisition, lead gen, media plans, client briefing.
  • Leading cross functional, interdisciplinary teams (7pax) in a remote set-up including coaching
  • Responsible for the global system for digital data (questions per branch)and set up for new formats
  • Client footprint (digital services, CE, FMCG, food delivery, smart banking)
Juni 2019 - Juni 2020
1 Jahr 1 Monate

Director Special Sales (freelance)

DERTOUR (part of REWE Group)

Cross-media marketing theme worlds (print, online, data, store, event).

  • New format: Integration of relevant partners (B2B and B2C) up to products in travel agencies with QR Code/Sampling
  • Hiking/Wellness: Mobilisation of ad-partners for online/print catalogue as well as cross-media integration online (microsite) and Lead Gen
  • Success: 270.000€ with non-touristic clients | Implementing CRM Tool across all REWE touristic brands
Jan. 2018 - Feb. 2019
1 Jahr 2 Monaten

Managing Director & Head of Business Dev.

NetMediaEurope GmbH (IT trade publisher)

  • Organisation as well as Leading/Coaching 7 B2B Team member and Agency Approach (EMEA)
  • P&L, forecast, sales, lead gen, development/integration of cooperation networks
  • Developing new positioning in the IT B2B environment / event marketing (B2B) / (editorial, lead gen, sales)

Projects/successes: I increased the product portfolio by three IoT/security sales products | 425.000€ in first year

Okt. 2015 - Dez. 2020
4 Jahren 3 Monaten

Senior Business Dev. Consultant (project based)

Future Marketing GmbH

  • Business consulting of complex digital solutions (SaaS/AIaaS —>based on AI) and digital strategy management
  • Development of e-commerce solutions in the B2B and B2C area for customer retention for agencies | B2B publishers | insurance companies | banks | retail | "green energy" customers
  • Responsible for marketing SW solutions for digital strategies, DMP marketing (SaaS), data-driven online marketing (Adtech-stack) | evaluation e-commerce solution with GRAVIS to combine online & offline store sales

Projects/Successes: DMP implementation for Deutsche Bahn and tourism associations

Aug. 2012 - Aug. 2015
3 Jahren 1 Monate

Managing Director / Sales Director

Bang & Olufsen

  • Responsible for P&L, Sales, Marketing, Business Development, Controlling
  • Strategic business consulting of the head office for online marketing as well as linking between onlinesales & offline

Projects/successes: 56% increase in turnover by linking online sales with brick-and-mortar stores.

Jan. 2009 - Mai 2012
2 Jahren 5 Monaten

Managing Director (10 employees) B2B / B2C Marketing

ad2one GmbH

  • Management/control of the sales, business development, marketing and P&L departments
  • Let 7 employees, Set up sales & portfolio strategy for the DACH market, publisher acquisition to build portfolio
  • Market analysis, acquisition of int. customers, e.g. BBC UK (UK, US, DACH, AU, PL)

Successes: 2.4 Mio turnover (1st year) | Ryanair turnover + 150% | WM App for 75.000 €

Apr. 2003 - Apr. 2009
6 Jahren 1 Monate

Publishing Director / Head of Sales & Marketing

IDG Business GmbH (IT trade publisher)

  • 5.5 m € turnover | led 30 employees | B2B - SMB | [link]
  • Responsible national and international B2B marketing / sales strategy, positioning as well as brand management
  • P&L and management of sales, marketing, sales, digital projects, etc.
  • Build external partnership with spiceworks.com to represent them into the German market
  • Investigation and comprehension of client needs with reference to communicating complicated IT offerings
  • Extension of relationships to win and develop European partner network. Successful development of the client-segment cloud-storage & Iaas/SaaS and Internal consultant management
  • Effective revenue planning and weekly management reporting/KPI checks Establishing and strengthening business ties with the key decision-makers at top-level management and their partners
  • Spiceworks KPIs were successfully presented and enthusiastically communicated during a product launch DACH.

Projects/Successes: Introduction of Security Conference in 5 cities |Re-Branding TecChannel | Increase in turnover from 864,000 € to 5.5 million € | Increase in international turnover of 75%

Zusammenfassung

High level of market knowledge/understanding of needs in various sectors Team player with leading attitude, interdisciplinary in remote set up Communication talent with coaching experience ("connector") and many years of expertise in nat./int. B2B & B2C sales / marketing environment Management consultancy in the following fields: Sales/Marketing (Saas/AIaaS & Online & mobile App & social)| Team Leadership | Business Development | Marketing | Market Analysis Tight project management to achieve objectives | In-depth know-how of data-driven online marketing Analytical | entrepreneurial | convincing | "out-of-the-box thinker | KPI driven

Sprachen

Deutsch
Muttersprache
Englisch
Verhandlungssicher

Ausbildung

Okt. 2003 - Juni 2009

FH Medien

Dipl. Ing. · Print / Media Technology · Germany

Zertifikate & Bescheinigungen

Systemic Business Coach

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