Pascal Miliano
Manager Data Analytics & Insights
Erfahrungen
Jan. 2022 - Nov. 2024
1 Jahr 11 Monaten München, Deutschland
Manager Data Analytics & Insights
Sky Deutschland GmbH
- Engineered real-time dashboards for profiling customer and lapsed bases, boosting retention strategies with a 0.2% reinstate rate increase over six months, and reducing ad-hoc data requests by 40%.
- Developed a market penetration dashboard that drove precise regional campaigns, optimizing budget allocation and achieving a 0.3% increase in market penetration.
- Streamlined 30+ ad-hoc data requests, delivering actionable insights through cross-team collaboration.
- Led over 10 A/B price tests, optimizing pricing strategies and enabling a potential 5% revenue increase through data-driven insights.
Juni 2022 - Dez. 2023
1 Jahr 7 Monaten München, Deutschland
Junior Manager Data Analytics & Insights
Sky Deutschland GmbH
- Led over 10 A/B tests and conducted data analysis on the Sky TV UI, achieving a consistent 2% increase in reach per test and driving user interface optimization strategies.
- Managed over 30 ad-hoc requests related to platform usage, delivering insights that drove strategic partnerships and led to a 10% increase in partner content on Sky's platform within a year.
- Developed and maintained 8 periodic reports using SQL, distributed to over 100 stakeholders. These reports provided critical business data essential for operations and decision-making.
Feb. 2021 - Dez. 2022
1 Jahr 11 Monaten München, Deutschland
Junior Marketing Manager
Nordic Oil GmbH
- Analyzed website performance with Google Analytics, driving a 15% increase in user reach over one year.
- Optimized SEO and translated over 100 blog articles, boosting organic traffic by 20% YoY and enhancing rankings for key terms.
- Designed and executed email campaigns, achieving a 10% increase in open rates and a 5% boost in click-through rates within six months.
Feb. 2020 - Juli 2020
6 Monaten München, Deutschland
Sourcing & Operations Intern
FlixBus Charter GmbH
- Conducted outreach and negotiated pricing agreements, making over 20 calls daily.
März 2019 - Sept. 2019
7 Monaten Mailand, Italien
Consumer & Market Insight Intern
Amplifon S.p.A
- Coordinated the outsourcing of 10+ market research ensuring quality and timely delivery.
Sprachen
Italienisch
Muttersprache
Englisch
Verhandlungssicher
Deutsch
Grundkenntnisse
Ausbildung
Sept. 2017 - Okt. 2019
LUISS Guido Carli University
Master's degree, Customer Behavior · Marketing · Rom, Italien · 100/100 cum laude (1.0 in German system)
Sept. 2013 - März 2017
University of Florence
BSc, Management · Business Administration · Florenz, Italien · 98/110 cum laude (1.8 in German system)
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