Manager Product Analytics

I specialize in transforming data into actionable insights to drive impactful business strategies. My journey began at Amplifon, where I gained expertise in market research and developed a deep understanding of consumer behavior. At Nordic Oil, I expanded my skills in digital marketing, focusing on SEO optimization, crafting email campaigns, and leveraging data analytics to guide decisions. During my tenure, I translated over 100 pieces of content into SEO-friendly formats, significantly boosting organic traffic. I also analyzed campaign performance to ensure alignment with business goals, blending technical expertise with creative strategies to achieve measurable results. At Sky Deutschland GmbH, I refined my data analytics expertise through large-scale projects that supported business growth and efficiency. I developed interactive dashboards using Tableau and SQL, focusing on churn analysis, customer profiling, and market penetration. These tools empowered stakeholders with actionable insights; for example, a customer profiling dashboard enabled highly targeted marketing campaigns, while a churn analysis tool drove retention strategies. I also led over 10 A/B tests to optimize the Sky TV user interface, achieving a consistent 2% increase in reach per test. Applying similar methods to pricing strategies, I identified trends that supported a 5% potential revenue increase. Additionally, I handled over 30 ad-hoc data requests, delivering insights that facilitated strategic partnerships and contributed to a 10% growth in partner content. Now, as a freelance Data Analyst and BI Consultant, I help organizations unlock the full potential of their data using tools like Tableau, SQL, and Google Analytics. I specialize in translating complex datasets into meaningful strategies tailored to unique business challenges. Whether developing dashboards, conducting trend analysis, or optimizing processes, I thrive on turning numbers into actionable insights. Outside work, I enjoy hiking and cooking, activities that spark creativity and provide balance. Ready to turn your data into measurable results? Let’s connect and explore how I can help drive success for your business. I also enjoy meeting new people over a cup of coffee. Feel free to reach out to me at [email] or send me a DM on LinkedIn. Key Skills: Programming Languages: SQL (Big Query) Data Visualization Tools: Tableau, Power BI, MS Excel Web Analytics: Google Analytics (GA4) Marketing Analytics: SEO Optimization, Campaign Performance Analysis Business Strategy: A/B Testing, Trend Analysis