Experienced Product Analytics Expert with a focus on fintech, e-commerce and gaming.
My expertise:
- Analysing key customer data and guiding senior stakeholders in business, product, marketing and operations to make data-driven decisions
- Visualising customer lifecycle journeys and identifying customer pain points - thereby increasing customer retention and reducing customer churn
- Creating various funnel analyses to improve user experience - including account creation, checkout, password recovery, phone number verification, etc.
- Setting up A/B tests and using their results to drive product and marketing decisions
- Being a sparring partner for various business stakeholders to discuss, test and guide on analytics topics
- Translating technical analytics and statistics details into non-technical action points for business stakeholders to execute on