IT Project Manager and Product Owner Driving Scalable & Data-Driven Digital Platforms

Project: Metro Store - Web | App | CRM – Online supermarket providing fast open box home delivery of complete grocery list. Multiple payment options with 1 million+ Active Users

• Led Agile adoption across multiple teams, improving sprint efficiency and boosting success rates by 40%, enhancing purchasing, logistics, and customer engagement
• Scrum Master, managing 14-day sprints, and backlog grooming, achieving a 20% increase in speed and an 85% sprint completion rate
• Optimized payments & subscriptions, integrating Payment gateways and automating SaaS workflows, driving a 20% increase in conversion rates and a smoother user experience
• Strengthened stakeholder relationships, delivering key features 15% under budget, while reducing post-release defects by 30% and ensuring a 98% bug resolution rate via XP methods
• Integrated cloud solutions and external CRMs (Salesforce, HubSpot), boosting uptime by 30% and cutting infrastructure costs by 15% with scalable architecture

Technologies used: Scrum | Kanban | Extreme Programming (XP) | SaaS | Jira | Confluence | Cloud Computing | CI/CD | Automation

Project: Soneri Digital – Web | App – Soneri Bank Limited is a Pakistani bank based in Karachi with 1 million+ active users

• Worked as a product Owner for the Banking app, applying Agile & Scrum methodologies, resulting in a 2x increase in sales revenue, a doubling of GMV, and improved operational scalability
• Implemented KPI-driven Agile delivery frameworks, improving sprint planning accuracy and reducing time-to-market by 25%
• Optimized project budgets, achieving a 15% cost reduction through strategic vendor selection and efficient resource allocation
• Improved team collaboration by integrating Jira, Confluence, and Trello, leading to a 25% productivity boost

Tech used: Scrum | Kanban | SaaS | Jira | Confluence | Cloud | CI/CD

Project: Pakistan-based multi-vendor marketplace with 200+ vendors. Managed cross-functional teams to develop a scalable marketplace, reducing time-to-market by 30% and development costs by 20%. Optimized logistics and vendor management by implementing an AI-driven automation system, cutting return deliveries by 20%.

Tech used: Agile | Scrum | SaaS | Cloud | Vendor Management

Project: Insurance Sales & Performance Management – Pakistan-based insurance provider handling financial planning for 10,000+ clients. Managed a team of 15+ improving overall sales productivity by 35%.

Tech used: CRM | Salesforce | Sales Analytics | Financial Services