Conducted a deep dive analysis and facilitated a two-day scoping workshop with stakeholders
Defined online marketing strategy including KPI definition, customer journey and marketing mix
Developed a channel roadmap with budget recommendations and implementation packages for website, newsletter, performance marketing, SEO, SEA, content marketing, social media and digital advertising
Introduced reporting and editorial planning processes
Implemented a new newsletter planning approach
Delivered a comprehensive SEO audit with crawling, analysis and recommendations for page speed, URL architecture and keyword semantics
Enabled the in-house marketing team and managed agency coordination
März 2018 - Feb. 2019
1 Jahr
Fulda, Deutschland
Project Lead – Prio 1 Growth Projekt: Neue Vorgehensweise & Content Marketing Strategie
Lampenwelt GmbH
Introduced monthly Product-Marketing-Sales (PMV) meetings and defined the content marketing strategy
Enabled top management and operational teams for digital change
Designed and implemented new cross-functional processes with collective process design
Reported project status to the executive board and supervisory board
Achieved up to 85% uplift in campaign planning and execution
Reorganized leadership roles and onboarded a new marketing director
Created the PMV "Big Picture" and empowered teams for ideation
Established benchmarks for WOW content across channels
Aug. 2016 - Feb. 2017
7 Monaten
Hamburg, Deutschland
Chief Marketing Officer
bobbles TV, bubbles media gmbh
Developed online (80%) and offline (20%) marketing strategy for the European Pay TV platform "bobbles.tv"
Introduced internal processes for planning, creation and monitoring of online advertising
Established a complex reporting structure and trained team members on report generation
Restructured and trained the social media team for performance
Presented strategies to international shareholders
Oversaw online campaigns (display, retargeting, Google AdWords, Facebook Advertising)
Set SEO strategy (technical and content), managed Google Search Console, URL structure, and keyword concepts
Managed newsletter tools (MailChimp, Experian) and CMS platforms (custom, WordPress)
Coordinated external agencies
März 2015 - Sept. 2016
1 Jahr 7 Monaten
Hamburg, Deutschland
Head of Team Online
Curtius Lütten Werbeagentur
Coordinated all online marketing activities for ECE shopping centers
Led the Digital Couponing project including concept and realization
Developed strategy, concept, consulting and online campaigns (display, retargeting, Google AdWords, Facebook Advertising)
Managed social media, Google Analytics, SEO (technical and content) and keyword research
Led project management, budget responsibility and team development
Acted as interface between internal processes, IT, customer service and external agencies
Drove digital transformation and multi-channel newsletter planning
Implemented tracking, CMS (Typo3, WordPress) and Jira ticketing
Positioned the agency as #1 online competency for ECE and created a new business model for online products
Conducted technical tests and internal process optimizations
März 2014 - Mai 2015
1 Jahr 3 Monaten
Wedel, Deutschland
Online Marketing Lead – Site Merchandiser DACH-Shop
Creatrade Holding (Faibels Shop)
Managed three e-commerce shops for the DACH region to increase sales and optimize product presentation
Led a team of 3 in graphics and content management
Coordinated E-Commerce, online marketing, IT, sales, product management and customer service departments
Oversaw marketing calendar, project management, monitoring and reporting
Planned and executed marketing campaigns with KPI analysis using FACT-Finder, etracker, DWH, 360, STEP and Hybris5
Managed internal processes and external agency collaboration
Led multi-channel newsletter planning, UX and website restructuring, tracking with etracker, CMS (Hybris3 & Hybris5) and Jira ticketing
Supervised testing teams to improve navigation, recommendation engines, UX and homepage slider based on data analysis
Okt. 2010 - März 2012
1 Jahr 6 Monaten
Yokohama, Japan
Marketing Director
SJSK K.K.
Okt. 2010 - März 2012
1 Jahr 6 Monaten
Yokohama, Japan
Vorstandsmitglied
Stiftung DSTY
Zusammenfassung
Seit fast 25 Jahren Erfahrung im Marketing – ausgehend vom klassischen Brand Marketing hin zu Digital-Kompetenz & zur Königsdisziplin holistisches Growth Marketing.
Head of Marketing
Content Marketing Strategie
CMO – Chief Marketing Officer
Head of Team Online
Online Marketing Lead – Site Merchandiser DACH-Shop
Product Owner, Scrum, Agiles Arbeiten
Mitglied im Steering-Commitee
Langjährige Erfahrung im Projektmanagement
Mentor eCommerce
Enabler B2B, B2C
Motivator Lead-Generierung
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Japanisch
Fortgeschritten
Ausbildung
März 1992 - Feb. 1997
Muthesius Hochschule Kiel
Dipl. Kommunikations-Desingerin · Kommunikations-Design · Kiel, Deutschland
AVS - Auguste Viktoria Schule Itzehoe
Allgemeine Hochschulreife · Itzehoe, Deutschland
Zertifikate & Bescheinigungen
Google Adwords
Hamburger Akademie für Fernstudien
Google Analytics Fernlehrgang
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