Health Coach & Product Manager

MentorCruise connects aspiring tech workers with industry professionals for long-term mentorship.

• I offer up to 3 long-term mentorships on MentorCruise.
• In the mentorship program, I share some of the learnings I acquired along the way and support you on your personal growth journey.
• My focus areas are 'Product Management', 'Entrepreneurship', 'Self-development', and 'Health Optimization'.

• Responsible for growing Freeletics' global subscriber base - optimizing our existing paid & organic acquisition channels to drive initial monetization and ensure new customers are set up for success
• Managing the product roadmap, backlog, and documentation of new product ideas/hypotheses across App & Web
• Creating & analyzing success metrics to assure company goal achievement/OKR and drive implementation in close collaboration with designers, UXR, engineers, (product) marketing, and other cross-functional teams
• Driving product discovery in the product monetization/growth area by working with research and design to analyze and identify opportunities
• Establishing and aligning a short/medium term vision for the designated crew area
• Aligning business and technical needs, analyzing customer and product data, turning customer insights into actionable initiatives, determining roll-out strategy, and managing risks
• Translating product strategy into actionable execution across functions and lead innovation from conceptualization to launch

Leading the coordination and optimization of the entire value chain and product lifecycle, as well as the initial implementation and continuous optimization of relevant operational business processes. Responsibilities include:

• Strategic conception and operationalization of market entry strategies
• Definition of marketing and sales channels and communication strategy with customers
• Creating strategic product portfolio roadmaps for the long-term development of the product portfolio
• Defining and executing OKRs
• Defining product requirements for design
• Conducting market, competitor, and customer analyses
• Independent management and continuous optimization of the community (platform) and the product development process with the customer
• Responsible for operational and strategic purchasing
• Definition of the pricing strategy to ensure product profitability
• First-time implementation, administration, and optimization of customer service and returns management
• Sourcing of a fulfillment service provider and ensuring a smooth shipping process
• Organization of and participation in local/international trade fairs, e.g. ISPO 2020
• Management of all product-related project topics for our worldwide Kickstarter campaigns
• Design and creation of print products and packaging material
• Initializing and supporting the setup of B2B partnerships
• Supporting the CEO in the strategic orientation of the company
• Holistic assurance of an efficient process and communication flow between the community, product management, marketing, and the CEO.

Temporary Employee

• Research & Development
• Design Engineering
• Financial Accounting
• Marketing & Sales
• Tool manufacturing