Wolfgang Schäfer
Head of Sales and Marketing
Experience
Head of Sales and Marketing
Formation
- Software product and solution provider
- Direct and indirect sales, SaaS
- Global expansion, opening new markets
- Sales, marketing, business development, services
Consultant and Managing Director
tdock
- Global expansion, opening new markets
- Sales, marketing, business development, services
Entrepreneur
Self-Employed
- Sales, marketing, business development, services
- Cloud, SaaS, PaaS, IaaS, AI, PV
- Consulting and interim management
Regional Sales Director, Central Germany
BT (British Telecom)
- Exceeded €100M in revenue and €130M in order intake
- Led 11 to 26 direct reports
- Expanded and led the Cloud/IaaS/PaaS/SaaS business unit for data and voice services until 2015
- Double-digit revenue growth and triple-digit order intake growth
- Led SME sales in the South from 2015
- Led partner sales business unit from 2008 to 2013
Sales Director for System Integrators and Service Providers
Avaya
- Built, grew, and led this new organization
- Established the managed and hosted business model
- Closed key PaaS, SaaS, collaboration, and contact center contracts
- Advised on integrating the Tenovis acquisition into Avaya
Sales Director for the Deutsche Telekom Global Account
Nortel Networks
- Closing key framework agreements in the business customer, indirect, and optical infrastructure segments
- Introduction of various go-to-market models (Direct, Indirect, and Managed)
- Increased the business customer segment by over 100%
Product Marketing Manager
AT&T Germany
- Product marketing for server and middleware solutions
Marketing Manager Server and Middleware
AT&T Germany
- Responsible for marketing strategies in the server and middleware area
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Telecommunication (29.5 years), Information Technology (15 years), Energy (6.5 years), and Professional Services (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Sales (27 years), Marketing (15 years), and Strategy (6.5 years).
Languages
Education
Karlsruhe Institute of Technology KIT (formerly University of Karlsruhe (TH))
Diploma in Industrial Engineering (TH) · Industrial Engineering · Karlsruhe, Germany
Profile
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