Victoria Churbanova - Media Supervisor

Q: Where is Victoria based?

Victoria is based in Berlin, Germany .

Q: What languages does Victoria speak?

Victoria speaks the following languages: Russian (Native), Ukrainian (Native), German (Intermediate), English (Intermediate) .

Q: How many years of experience does Victoria have?

Victoria has at least 11 years of experience. During this time, Victoria has worked in at least 4 different roles and for 5 different companies . The average length of individual experience is 2 years and 1 month . Note that Victoria may not have shared all experience and actually has more experience.

Q: What is Victoria's latest experience?

Victoria's most recent position is Media Supervisor at Posterscope Ukraine .

Q: What companies has Victoria worked for in recent years?

In recent years, Victoria has worked for Posterscope Ukraine .

Q: Which industries is Victoria most experienced in?

Victoria is most experienced in industries like Advertising , Media and Entertainment and Publishing .

Q: Which business areas is Victoria most experienced in?

Victoria is most experienced in business areas like Marketing , Project Management , and Business Intelligence . Victoria also has some experience in Research and Development (R&D) .

Q: Which industries has Victoria worked in recently?

Victoria has recently worked in industries like Advertising , Media and Entertainment and Publishing .

Q: Which business areas has Victoria worked in recently?

Victoria has recently worked in business areas like Business Intelligence and Marketing .

Recommended expert

Berlin, Germany

Experience

Dec 2022 - Present

3 years 3 months

Ukraine

Media Supervisor

Posterscope Ukraine

Delivered 15+ multi-channel marketing projects end-to-end, aligning KPIs, timelines, measurement tools, and stakeholder expectations at the planning stage, ensuring 100% on-time and issue-free execution
Coordinated communication and approvals between brand, creative, analytics, media, and vendor teams, eliminating misalignment and reducing back-and-forth during execution
Developed structured client proposals and tailored solutions, shortening approval cycles and improving collaboration between internal and cross-media teams
Set up measurement frameworks (reach, frequency, uplift metrics) alongside analytics teams, reducing reporting inconsistencies and rework

Mar 2018 - Mar 2019

1 year 1 month

Client Leader

OMD Media Direction

Delivered 11 multi-media communication strategies (Bayer, Terra Food, UF Bank) based on market and competitive analysis, with each project meeting annual marketing and brand targets for the assigned brands
Localized global benchmarks and brand guidelines for each brand and campaign type, ensuring 100% delivery of annual media, marketing, and sales KPIs at the local market level
Built, maintained, and implemented weekly project schedules in Roadmap, enabling faster re-planning, early risk detection, and ultimately 100% on-time delivery across all campaigns
Applied econometric modeling to media planning, improving KPI forecasting accuracy by 5–10% and ensuring 95–100% achievement of weekly KPI targets
Supported Bitrix24 implementation to optimize campaign handling and automated tracking, reducing email dependency and manual follow-ups; the test group of junior–middle managers reported a ~10% FTE time saving (self-assessment vs. automated calculation)

Jul 2015 - Apr 2017

1 year 10 months

Client Leader

Mindshare

Managed 10+ projects worth €1.3M for Kimberly-Clark, Diageo, Bayer (digital channels), and SEB Group, overseeing budgets, optimizing costs, and meeting 100% of campaign targets, which resulted in multiple contract extensions
Led digital marketing planning for Huggies, Kotex, Tefal, and Rowenta, adapting strategies to annual brand-building objectives and long-term equity goals across categories
Designed custom solutions using Nielsen, GFK, and TNS household panel data to identify consumer insights and improve targeting and brand attribute performance
Mentored junior team members on client projects, accelerating onboarding and helping two team members transition into manager roles, improving delivery quality across accounts
Developed tailored project workflow based on market data and client requirements, strengthening client relationships and securing additional renewals across the portfolio

May 2014 - Jun 2015

1 year 2 months

Media Director

Rating Point

Developed and deployed 360° multi-market campaigns aligned with CAR global benchmarks, achieving 100% compliance between planned and actual performance figures
Designed a standardized planning framework for out-of-home and multi-channel campaigns, reducing planning time and ensuring consistent execution across regional teams
Led the project and pitch effort that secured a three-year partnership with Orimi Trade (FMCG), collaborating closely with the buying team to deliver the winning strategic solution
Implemented compliance tracking processes, enabling two major clients to pass external audits with zero critical findings

Dec 2010 - Apr 2014

3 years 5 months

Media Group Head

Starcom

Coordinated collaboration between planning, buying, and business teams, streamlining workflows and accelerating issue resolution, which enabled three managers to efficiently handle five major client accounts
Developed brand strategies and tactical campaign plans to meet KPI goals, improving brand visibility and contributing to GSK’s highest collaboration rating in 10 years
Delivered and implemented multiple campaign types for the Ukrainian market, including pilot initiatives that strengthened collaboration between the local team, agency headquarters, and global client teams
Collected, analyzed, and documented requirements through workshops and stakeholder interviews, ensuring accurate project scope and reducing rework across 10+ brand projects

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Advertising (10.5 years) and Media and Entertainment (10.5 years).

Advertising

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Marketing (10.5 years), Project Management (7.5 years), Business Intelligence (4 years), and Research and Development (2 years).

Marketing

Project Management

Business Intelligence

Research and Development

Summary

Media Manager with 13+ years of experience delivering 50+ multi-channel marketing and communication projects for global brands including GSK, P&G, Bayer, Kimberly-Clark, Avon, and SEB Group. Managed €1.3M budgets and led multi-brand initiatives that achieved 100% of annual marketing, media, and sales KPIs. Coordinated work across creative, analytics, brand, vendor, and media teams, ensuring 100% on-time campaign delivery. Improved KPI forecasting accuracy by 5–10% through econometric modeling and supported Bitrix24 workflow automation that reduced manual coordination by ~10% FTE. Open to roles in marketing management, project management in marketing, campaign operations, and client management.

Skills

Marketing Campaign Planning (Brand, Product, Multi-channel)
Go-to-market Support
Kpi & Performance Dashboards
Vendor And Creative Coordination
Budget Tracking (€50k–€1.3m)
Timeline & Risk Management
Approval Workflows
Reporting Frameworks
Weekly Planning Cycles (Roadmap, Gantt)
Workflow Automation (Bitrix24)
Audience Insights (Nielsen, Gfk, Tns)
Cross-functional Collaboration (Brand, Creative, Analytics, Media)

Languages

Russian

Native

Ukrainian

Native

German

Intermediate

English

Intermediate

Education

Kyiv National University of Trade and Economics

Master’s degree in Marketing · Marketing · Kyiv, Ukraine

Certifications & licenses

Project Management Certificate

Farionova Private School, Kyiv

Profile

Created

January 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Victoria based?

Victoria is based in Berlin, Germany.

What languages does Victoria speak?

Victoria speaks the following languages: Russian (Native), Ukrainian (Native), German (Intermediate), English (Intermediate).

How many years of experience does Victoria have?

Victoria has at least 11 years of experience. During this time, Victoria has worked in at least 4 different roles and for 5 different companies. The average length of individual experience is 2 years and 1 month. Note that Victoria may not have shared all experience and actually has more experience.

What roles would Victoria be best suited for?

Based on recent experience, Victoria would be well-suited for roles such as: Media Supervisor, Client Leader, Media Director.

What is Victoria's latest experience?

Victoria's most recent position is Media Supervisor at Posterscope Ukraine.

What companies has Victoria worked for in recent years?

In recent years, Victoria has worked for Posterscope Ukraine.

Which industries is Victoria most experienced in?

Victoria is most experienced in industries like Advertising, Media and Entertainment and Publishing.

Which business areas is Victoria most experienced in?

Victoria is most experienced in business areas like Marketing, Project Management, and Business Intelligence. Victoria also has some experience in Research and Development (R&D).

Which industries has Victoria worked in recently?

Victoria has recently worked in industries like Advertising, Media and Entertainment and Publishing.

Which business areas has Victoria worked in recently?

Victoria has recently worked in business areas like Business Intelligence and Marketing.

What is Victoria's education?

Victoria holds a Master in Marketing from Kyiv National University of Trade and Economics.

Does Victoria have any certificates?

Victoria has 1 certificate: Project Management Certificate.

What is the availability of Victoria?

Victoria is immediately available for suitable projects.

What is the rate of Victoria?

Victoria's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.