Recommended expert
Tihana Petricevic
Growth, Digital Marketing & Go-to-Market Lead
Experience
Jan 2019 - Present
7 years 2 monthsGrowth, Digital Marketing & Go-to-Market Lead
Silver Monitor
- Built the brand positioning and product messaging for an IoT-based elderly care solution
- Designed and launched conversion-focused website and landing pages
- Created and executed digital acquisition strategy (content, social, email, paid channels)
- Generated inbound leads, pilot users and strategic partners
- Supported funding, pitch decks and partnership acquisition
Jan 2015 - Dec 2020
6 yearsDigital Growth & Performance Marketing Consultant
Studio Rebus
- Delivered 50+ digital growth projects across healthcare, tech, tourism, media and e-commerce
- Designed and executed lead-generation and revenue funnels for B2B and B2C clients
- Ran SEO, paid advertising, content and social media campaigns
- Built and optimized websites, landing pages and e-commerce platforms
- Led analytics, conversion tracking and performance optimization
Jan 2013 - Dec 2014
2 yearsHealthcare Digital Marketing & Patient Acquisition
Private Healthcare Practice
- Led SEO, Google Ads and social media campaigns to increase patient acquisition
- Created website content, blogs and email communication
- Optimized online booking and lead flow
Jan 2012 - Dec 2013
2 yearsOffice Manager
360 Congress
- Managed daily operations and administrative tasks for a congress and event agency
- Coordinated logistics, schedules, and vendor communication for national and international events
- Oversaw budgeting, invoicing, and financial reporting for multiple projects
- Supported event planning teams with documentation, client relations, and on-site execution
Jan 2012 - Dec 2013
2 yearsOperations & Digital Support (B2B)
360 Congress
- Coordinated logistics, vendors and budgets for international B2B events
- Supported marketing materials, client communication and project delivery
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Healthcare (13 years), Information Technology (11 years), Media and Entertainment (6 years), Retail (6 years), Tourism (6 years), and Professional Services (2 years).
Healthcare
Information Technology
Media and Entertainment
Retail
Tourism
Professional Services
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (13 years), Product Development (7 years), Strategy (7 years), Business Intelligence (6 years), Finance (2 years), and Logistics (2 years).
Marketing
Product Development
Strategy
Business Intelligence
Finance
Logistics
Summary
I help B2B, SaaS and HealthTech companies acquire customers, validate markets and scale revenue through data-driven growth strategies.
My work combines performance marketing, conversion-focused websites and go-to-market execution to produce measurable business results — not just visibility.
10+ years of experience across startups, healthcare, tech and SMEs, including full ownership of growth funnels from first click to signed client.
Lead generation • Funnels • Performance marketing • Go-to-market
Skills
- B2b Lead Generation
- Growth Strategy & Go-to-market
- Performance Marketing (Meta Ads, Google Ads)
- Conversion Optimization & Funnels
- Seo & Content Strategy
- Email Marketing & Automation
- Analytics & Reporting
- Brand Positioning & Product Messaging
Tools:
- Google Analytics (Ga4)
- Google Ads
- Meta Business Manager
- Wordpress & Woocommerce
- Mailchimp & Email Automation
- Crm Systems
- Canva
Languages
English
NativeCroatian
NativeGerman
ElementaryEducation
Oct 2000 - Jun 2007
University of Zagreb
Master's degree · History & Philosophy · Zagreb, Croatia
Certifications & licenses
Enterprise Design Thinking Practitioner
IBM
Professional Fellows Program
U.S. Department of State
Petricevic Digital Strategy & Business Leadership
Academy Of Digital Business Leader
Founder Institute Specialist
Founder Institute
Profile
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Frequently asked questions
Do you have questions? Here you can find further information.
Where is Tihana based?
Tihana is based in Zagreb, Croatia.
What languages does Tihana speak?
Tihana speaks the following languages: English (Native), Croatian (Native), German (Elementary).
How many years of experience does Tihana have?
Tihana has at least 14 years of experience. During this time, Tihana has worked in at least 5 different roles and for 4 different companies. The average length of individual experience is 3 years and 10 months. Note that Tihana may not have shared all experience and actually has more experience.
What roles would Tihana be best suited for?
Based on recent experience, Tihana would be well-suited for roles such as: Growth, Digital Marketing & Go-to-Market Lead, Digital Growth & Performance Marketing Consultant, Healthcare Digital Marketing & Patient Acquisition.
What is Tihana's latest experience?
Tihana's most recent position is Growth, Digital Marketing & Go-to-Market Lead at Silver Monitor.
What companies has Tihana worked for in recent years?
In recent years, Tihana has worked for Silver Monitor.
Which industries is Tihana most experienced in?
Tihana is most experienced in industries like Healthcare, Information Technology (IT), Media, and Entertainment and Publishing. Tihana also has some experience in Retail, Tourism and Hospitality, and Professional Services.
Which business areas is Tihana most experienced in?
Tihana is most experienced in business areas like Marketing, Product Development, and Strategy and Planning. Tihana also has some experience in Business Intelligence, Finance, and Logistics.
Which industries has Tihana worked in recently?
Tihana has recently worked in industries like Healthcare and Information Technology (IT).
Which business areas has Tihana worked in recently?
Tihana has recently worked in business areas like Marketing, Product Development, and Strategy and Planning.
What is Tihana's education?
Tihana holds a Master in History & Philosophy from University of Zagreb.
Does Tihana have any certificates?
Tihana has 4 certificates. Among them, these include: Enterprise Design Thinking Practitioner, Professional Fellows Program, and Petricevic Digital Strategy & Business Leadership.
What is the availability of Tihana?
Tihana is immediately available full-time for suitable projects.
What is the rate of Tihana?
Tihana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.
How to hire Tihana?
To hire Tihana, click the Meet button on the profile to request a meeting and discuss your project needs.
Average rates for similar positions
Rates are based on recent contracts and do not include FRATCH margin.
1000
750
500
250
Market avg: 660-820 €
Market avg: 660-820 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.
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