Tihana Petricevic

Growth, Digital Marketing & Go-to-Market Lead

Tihana Petricevic
Zagreb, Croatia

Experience

Jan 2019 - Present
7 years 1 month

Growth, Digital Marketing & Go-to-Market Lead

Silver Monitor

  • Built the brand positioning and product messaging for an IoT-based elderly care solution
  • Designed and launched conversion-focused website and landing pages
  • Created and executed digital acquisition strategy (content, social, email, paid channels)
  • Generated inbound leads, pilot users and strategic partners
  • Supported funding, pitch decks and partnership acquisition
Jan 2015 - Dec 2020
6 years

Digital Growth & Performance Marketing Consultant

Studio Rebus

  • Delivered 50+ digital growth projects across healthcare, tech, tourism, media and e-commerce
  • Designed and executed lead-generation and revenue funnels for B2B and B2C clients
  • Ran SEO, paid advertising, content and social media campaigns
  • Built and optimized websites, landing pages and e-commerce platforms
  • Led analytics, conversion tracking and performance optimization
Jan 2013 - Dec 2014
2 years

Healthcare Digital Marketing & Patient Acquisition

Private Healthcare Practice

  • Led SEO, Google Ads and social media campaigns to increase patient acquisition
  • Created website content, blogs and email communication
  • Optimized online booking and lead flow
Jan 2012 - Dec 2013
2 years

Office Manager

360 Congress

  • Managed daily operations and administrative tasks for a congress and event agency
  • Coordinated logistics, schedules, and vendor communication for national and international events
  • Oversaw budgeting, invoicing, and financial reporting for multiple projects
  • Supported event planning teams with documentation, client relations, and on-site execution
Jan 2012 - Dec 2013
2 years

Operations & Digital Support (B2B)

360 Congress

  • Coordinated logistics, vendors and budgets for international B2B events
  • Supported marketing materials, client communication and project delivery

Summary

I help B2B, SaaS and HealthTech companies acquire customers, validate markets and scale revenue through data-driven growth strategies.

My work combines performance marketing, conversion-focused websites and go-to-market execution to produce measurable business results — not just visibility.

10+ years of experience across startups, healthcare, tech and SMEs, including full ownership of growth funnels from first click to signed client.

Lead generation • Funnels • Performance marketing • Go-to-market

Skills

  • B2b Lead Generation
  • Growth Strategy & Go-to-market
  • Performance Marketing (Meta Ads, Google Ads)
  • Conversion Optimization & Funnels
  • Seo & Content Strategy
  • Email Marketing & Automation
  • Analytics & Reporting
  • Brand Positioning & Product Messaging

Tools:

  • Google Analytics (Ga4)
  • Google Ads
  • Meta Business Manager
  • Wordpress & Woocommerce
  • Mailchimp & Email Automation
  • Crm Systems
  • Canva

Languages

English
Native
Croatian
Native
German
Elementary

Education

Oct 2000 - Jun 2007

University of Zagreb

Master's degree · History & Philosophy · Zagreb, Croatia

Certifications & licenses

Enterprise Design Thinking Practitioner

IBM

Professional Fellows Program

U.S. Department of State

Petricevic Digital Strategy & Business Leadership

Academy Of Digital Business Leader

Founder Institute Specialist

Founder Institute

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