Branko Kralik - Agile & Innovation Coach | Innovation, Adaptability & Efficiency

Q: Where is Branko based?

Branko is based in Zagreb, Croatia .

Q: What languages does Branko speak?

Branko speaks the following languages: English (Native), Croatian (Native) .

Q: How many years of experience does Branko have?

Branko has at least 23 years of experience. During this time, Branko has worked in at least 6 different roles and for 4 different companies . The average length of individual experience is 4 years and 11 months . Note that Branko may not have shared all experience and actually has more experience.

Q: What is Branko's latest experience?

Branko's most recent position is Agile & Innovation Coach | Innovation, Adaptability & Efficiency at Raiffeisenbank Hrvatska .

Q: What companies has Branko worked for in recent years?

In recent years, Branko has worked for Raiffeisenbank Hrvatska and A1 Hrvatska d.o.o. .

Q: Which industries is Branko most experienced in?

Branko is most experienced in industries like Telecommunication , Chemical , and Manufacturing . Branko also has some experience in Banking and Finance .

Q: Which business areas is Branko most experienced in?

Branko is most experienced in business areas like Procurement and Purchasing , Sales , and Operations . Branko also has some experience in Product Development , Strategy and Planning , and Finance .

Q: Which industries has Branko worked in recently?

Branko has recently worked in industries like Telecommunication and Banking and Finance .

Q: Which business areas has Branko worked in recently?

Branko has recently worked in business areas like Product Development , Strategy and Planning , and Operations .

Recommended expert

Zagreb, Croatia

Experience

Sep 2021 - Jun 2024

2 years 10 months

Zagreb, Croatia

Agile & Innovation Coach | Innovation, Adaptability & Efficiency

Raiffeisenbank Hrvatska

As an Agile Operating Model & Execution Leader, I lead and coach organizations to turn strategy into measurable business results by designing and enabling operating models that actually work.
My background combines strong product thinking, delivery efficiency & excellence, innovation management, organizational design and leadership coaching.
I work at the intersection where many companies struggle most: Strategy → Delivery → Results.
I design and improve business operating systems aligned across:
Strategy → clear outcomes, bets, innovation, OKRs, portfolios
Structure → team topology, decision rights, accountability
Processes → iterative & incremental discovery-to-delivery flow, agile, lean, governance
People → teams & leadership effectiveness, roles, capabilities
Rewards → metrics, incentives, feedback loops
Outcomes:
Better business outcomes
Growth, higher revenues, winning in the market, higher efficiency and lower costs
Faster, more efficient and more predictable delivery
Reduced coordination overhead and decision-making frictions
Clear ownership and accountability
Better product and customer outcomes
Leadership teams that operate as a system, not silos

Oct 2016 - Sep 2021

5 years

Zagreb, Croatia

Product Owner | Strategy → Discovery → Delivery → Outcomes → Results | B2B - Enterprise division

A1 Hrvatska d.o.o.

Product Owner driving customer and business outcomes by translating strategy into value through discovery, research, creative problem-solving, prioritization and delivery.
Obsessively focused on maximizing customer and business value, not just managing backlogs.
Iterating between strategy, discovery and delivery, ensuring that product teams build the right things, in the right order, for the right outcomes and in the right way.
My approach combines strong stakeholder alignment, evidence and data-based prioritization and close collaboration with engineering and design to continuously improve product impact.
Key responsibilities:
Translate business strategy and customer needs into clear product outcomes
Own and prioritize the product backlog based on value, risk and learning
Lead discovery through customer obsession (JBTD), hypotheses and experiments
Align stakeholders around goals, trade-offs and delivery realities
Work daily with cross-functional teams to ensure focus, clarity and maximum value delivery
Outcomes:
Delighted customers
Product business success
Realised relevant business metrics
Clear product direction and priorities
Faster learning and better product decisions
Reduced stakeholder misalignment
Stronger alignment between business goals and delivery efforts
Teams that understand why, not just what

Jan 2013 - Oct 2017

4 years 10 months

Business Development Manager

VIPnet d.o.o.

Managed strategic key accounts.
Conducted account planning and development.
Handled public procurement and international RFPs.
Managed bids for corporate accounts.
Participated in various business development projects at VIPnet.

Mar 2009 - Dec 2013

4 years 10 months

Key Account Acquisition Manager

VIPnet d.o.o.

Acquired B2B enterprise key accounts and managed migration from competitors to VIPnet telco services.
Developed profitability and contribution margin solutions.
Managed public procurements and international RFPs.
Involved in projects such as Price Plan Simulator design and creation.
Performed account planning and development.

Jan 2007 - Dec 2009

3 years

Regional Sales Manager

NCH

Developed new services and initiated service-based business for NCH Corporation.
Recruited key account and acquisition account managers in Croatia, Slovenia and Bosnia and Herzegovina.
Provided sales management education and hands-on training in the field across the region.
Handled forecasting and budgeting for Croatia, Slovenia and Bosnia and Herzegovina.
Conducted sales trainings and education for the sales team under the Gears of Selling program.

Jan 2001 - Dec 2007

7 years

Operations Manager

NCH

Performed financial reporting, budget planning and expense control.
Managed procurement, vendor contracts and negotiations.
Aligned and coordinated with headquarters in the UK.
Managed a team in operations and administration.
Ensured regulatory requirements and compliance for chemical products registration.
Oversaw logistics and sales force support operations.
Implemented and maintained IT solutions.
Organized events, seminars, sales representative education and sales meetings.
Provided customer support and success.
Fought unfair competition in the regional market.
Established a new affiliate: NCH Bosnia Ltd.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Telecommunication (12.5 years), Chemical (9 years), Manufacturing (9 years), and Banking and Finance (3 years).

Telecommunication

Chemical

Manufacturing

Banking and Finance

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Procurement (15.5 years), Sales (11 years), Operations (9.5 years), Product Development (7.5 years), Strategy (7.5 years), and Finance (7 years).

Procurement

Sales

Operations

Product Development

Strategy

Finance

Summary

Agile Operating Model & Execution Leader | Strategy → Delivery → Results | Org Design, Flow, Product & Leadership

Skills

Business Development
Strategy Execution
Strategic Leadership

Languages

English

Native

Croatian

Native

Certifications & licenses

Certified - Designing Agile

Certified Less Practitioner

Nlp Practitioner

Poligon Consulting

Professional Coach

Professional Scrum Product Owner I (PSPO I)

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Branko based?

Branko is based in Zagreb, Croatia.

What languages does Branko speak?

Branko speaks the following languages: English (Native), Croatian (Native).

How many years of experience does Branko have?

Branko has at least 23 years of experience. During this time, Branko has worked in at least 6 different roles and for 4 different companies. The average length of individual experience is 4 years and 11 months. Note that Branko may not have shared all experience and actually has more experience.

What roles would Branko be best suited for?

Based on recent experience, Branko would be well-suited for roles such as: Agile & Innovation Coach | Innovation, Adaptability & Efficiency, Product Owner | Strategy → Discovery → Delivery → Outcomes → Results | B2B - Enterprise division, Business Development Manager.

What is Branko's latest experience?

Branko's most recent position is Agile & Innovation Coach | Innovation, Adaptability & Efficiency at Raiffeisenbank Hrvatska.

What companies has Branko worked for in recent years?

In recent years, Branko has worked for Raiffeisenbank Hrvatska and A1 Hrvatska d.o.o..

Which industries is Branko most experienced in?

Branko is most experienced in industries like Telecommunication, Chemical, and Manufacturing. Branko also has some experience in Banking and Finance.

Which business areas is Branko most experienced in?

Branko is most experienced in business areas like Procurement and Purchasing, Sales, and Operations. Branko also has some experience in Product Development, Strategy and Planning, and Finance.

Which industries has Branko worked in recently?

Branko has recently worked in industries like Telecommunication and Banking and Finance.

Which business areas has Branko worked in recently?

Branko has recently worked in business areas like Product Development, Strategy and Planning, and Operations.

Does Branko have any certificates?

Branko has 5 certificates. Among them, these include: Certified - Designing Agile, Certified Less Practitioner, and Nlp Practitioner.

What is the availability of Branko?

Branko will be available from February 2026.

What is the rate of Branko?

Branko's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.