Recommended expert

Ana Tomasic

Head of People and Culture and Internal Coach

Ana Tomasic
Zagreb, Croatia

Experience

Jan 2022 - Present
4 years 1 month

Head of People and Culture and Internal Coach

Balkan Brothers Agency

  • Orchestrated the expansion of the company, growing the team from 14 to 50+ employees within a year
  • Developed robust internal processes and a remote-friendly culture that emphasized asynchronous communication, ensuring a high eNPS of 8.9 and a low turnover rate of 1%
  • Provided personalized coaching for Managers to enhance their leadership capabilities and team performance, focusing on first-time team leaders, targeting issues like micromanagement and improving collaboration
  • Conducted 1-on-1 and group coaching sessions to navigate employees’ professional and personal challenges
Jan 2019 - Dec 2021
3 years

Head of HR Support and Development Department

Wiener Osiguranje d.d.

  • Led comprehensive organizational transformation, reshaping HR strategies and policies
  • Transitioned the company to a fully remote work environment swiftly during the pandemic, maintaining productivity and engagement
  • Awarded for innovative Employer Branding Strategy and Diversity Policy within the Vienna Insurance Group
Jan 2018 - Dec 2019
2 years
Croatia

HR General Specialist and Board Advisor on HR Strategies and Labor Law

Sberbank Croatia d.d.

  • Spearheaded corporate restructuring to improve corporate culture and employee satisfaction
  • Managed complex labor law affairs and oversaw talent acquisition for key positions
  • Advised board members on all relevant HR topics, including restructuring, process optimization, and new employee initiatives to increase employee motivation and engagement
Jan 2017 - Present
9 years 1 month

HR Consultant and Coach, Owner

EVOME - Independent Consultancy

  • Provided HR consulting and executive coaching for startups and larger companies across industries like fintech and design, mostly remote and hybrid work environments
  • Established comprehensive HR functions as first-ever HR professional across multiple organizations, establishing foundational policies, processes, and strategic frameworks, optimizing efficiency and fostering strategic growth
  • Conducted 1-on-1 coaching sessions addressing leadership development, decision-making, conflict resolution, and goal achievement, but also career management and career transitioning, imposter syndrome, burn-out overachievers and procrastinating creatives
  • Led group coaching sessions to strengthen team skills, communication, and collaboration, resolve conflicts within teams, and align on a shared vision for success
  • Some of my clients: Toptal, Telemach Croatia, Samsung Electronics Adriatics, P.J.R., Electrocoin, Manor Software and many more
Jan 2012 - Dec 2017
6 years
Croatia

Personnel Services and Labour Law Team Leader

Hrvatska Poštanska Banka d.d.

  • Developed and implemented HR strategies, focusing on talent acquisition and performance management
  • Provided expertise in labor law, managing employee relations and grievances

Summary

Accomplished Human Resources Leader and Certified Executive Coach with a proven track record in talent development, organizational transformation, and remote and hybrid team management. Excels at building and scaling companies with hands-on approach in all HR processes. Coaching individuals and teams to foster positive cultures and drive personal and professional development. Conducted 700+ coaching hours for 120+ clients in remote settings.

Skills

  • Coaching And Leadership Development

  • Strategic Communication

  • Change Management

  • Talent Development

  • Employee Relations

  • Project Management

  • Conflict Resolution

  • Confluence

  • Jira

  • Asana

  • Bamboo Hr

  • Sap

  • Oracle

  • Cornerstone

  • Ms Office

  • Teams

  • Zoom

  • Google Suite

  • Hubstaff

  • Notion

  • Figma

  • Figjam

  • Gong

  • Chatgpt

  • Claude

  • Notebooklm

  • Perplexity

  • Character.ai

  • Napkin.ai

Languages

Croatian
Native
English
Advanced

Education

Oct 2007 - Jun 2012

University of Zagreb, Faculty of Law

Master of Law Degree · Law · Zagreb, Croatia

Certifications & licenses

Global EMCC Certified and Accredited Coach

NLP Master Practitioner

Project Management Certificate

Profile

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Ana based?

Ana is based in Zagreb, Croatia.

What languages does Ana speak?

Ana speaks the following languages: Croatian (Native), English (Advanced).

How many years of experience does Ana have?

Ana has at least 14 years of experience. During this time, Ana has worked in at least 5 different roles and for 5 different companies. The average length of individual experience is 2 years and 9 months. Note that Ana may not have shared all experience and actually has more experience.

What roles would Ana be best suited for?

Based on recent experience, Ana would be well-suited for roles such as: Head of People and Culture and Internal Coach, Head of HR Support and Development Department, HR General Specialist and Board Advisor on HR Strategies and Labor Law.

What is Ana's latest experience?

Ana's most recent position is Head of People and Culture and Internal Coach at Balkan Brothers Agency.

What companies has Ana worked for in recent years?

In recent years, Ana has worked for Balkan Brothers Agency, Wiener Osiguranje d.d., and EVOME - Independent Consultancy.

Which industries is Ana most experienced in?

Ana is most experienced in industries like Banking and Finance, Media, Entertainment and Publishing, and Advertising. Ana also has some experience in Insurance.

Which business areas is Ana most experienced in?

Ana is most experienced in business areas like Human Resources (HR), Legal and Compliance, and Strategy and Planning.

Which industries has Ana worked in recently?

Ana has recently worked in industries like Banking and Finance, Media, Entertainment and Publishing, and Advertising.

Which business areas has Ana worked in recently?

Ana has recently worked in business areas like Human Resources (HR).

What is Ana's education?

Ana holds a Master in Law from University of Zagreb, Faculty of Law.

Does Ana have any certificates?

Ana has 3 certificates. These include: Global EMCC Certified and Accredited Coach, NLP Master Practitioner, and Project Management Certificate.

What is the availability of Ana?

Ana is immediately available for suitable projects.

What is the rate of Ana?

Ana's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.

How to hire Ana?

To hire Ana, click the Meet button on the profile to request a meeting and discuss your project needs.

Average rates for similar positions

Rates are based on recent contracts and do not include FRATCH margin.

800
600
400
200
Market avg: 610-770 €
The rates shown represent the typical market range for freelancers in this position based on recent contracts on our platform.
Actual rates may vary depending on seniority level, experience, skill specialization, project complexity, and engagement length.

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