Sophie Zaubitzer
Product Consultant
Experience
Jan 2022 - Dec 2025
2 yearsProduct Consultant
Value Rebels
Client: dmTech (Omni-channel retail / >16bn sales / >80.000 employee).
- Revised team topology and strategy of shop-team (22 people) together with leadership team.
- Connected the dots of data sources and various customer feedback channels to set up a prioritization framework (opportunity solution tree) - to make sure only the most valuable projects are chosen.
- Facilitated workshops around metrics, ideation and roles, Event Storming, Design sprints and Usability testings.
- Consulted the domain in various strategic projects around Product Detail Page and Product Tiles.
Jan 2018 - Dec 2022
5 years Cologne, Germany
Product Manager
Kaufland e-commerce (formerly Real Digital GmbH)
FMCG E-commerce marketplace, >600mn sales, >500 employee.
- Transformed a dev team with 5 engineers + 2 designers from a feature driven approach towards a outcome oriented, measurable team within 6 months.
- Established in house UX-Lab and continuous user testing in 3 weeks time.
- Prepared the complete redesign of the product detail page (> 1 mn views per day) in collaboration with all departments within a two weeks design sprint.
- Redesign/Refactoring of PD page, +4,5% CR, -30% loading time.
- Set up transparent and value driven initiative board to collaborate with stakeholders.
Jan 2015 - Dec 2017
3 years Cologne, Germany
UX Manager
Rewe Digital
FMCG E-Commerce / >350mn net sales / >500 employee.
- Enhanced the online grocery shopping experience - driven by extensive customer research, prototyping and usability testing.
- Created »Personas« for the REWE tech department.
- Led various UX-projects such as PAYBACK integration, Help Center & FAQ, Delivery-Flat, graduated delivery fee.
Summary
I’m a creative mind with business sense and a hands on mentality. My work is driven by data, business impact, customer feedback and experiments. For the past 7 years I’m focusing on conversion rate optimization in larger e-commerce companies. My roots are in UX & Service Design - thus I’m routined in qualitative and quantitative discovery, prototyping and agile implementation. My personality is empathic, honest and straight - ready to drive change in the organisation.
Languages
German
Native
English
Advanced
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