Sophie Zaubitzer
Product Consultant
Experience
Product Consultant
Value Rebels
- Revised team topology and strategy of shop-team (22 people) together with leadership team
- Connected the dots of data sources and various customer feedback channels to set up a prioritization framework (opportunity solution tree) to make sure only the most valuable projects are chosen
- Facilitated workshops around metrics, ideation and roles, Event Storming, Design Sprints and Usability Testings
- Consulted the domain in various strategic projects around Product Detail Page and Product Tiles
Product Manager
Kaufland E-Commerce
- Transformed a dev team with 5 engineers + 2 designers from a feature driven approach towards an outcome oriented, measurable team within 6 months
- Established an in-house UX lab and continuous user testing in Cologne and remote within 3 weeks
- Prepared the complete redesign of the product detail page (> 1 million views per day) in collaboration with all departments within a two weeks design sprint
- Redesigned and refactored the product detail page, achieving +4.5% conversion rate and -30% loading time
- Set up a transparent and value driven initiative board to collaborate with stakeholders
UX Manager
Rewe Digital
- Enhanced the online grocery shopping experience driven by extensive customer research, prototyping and usability testing
- Created Personas for the REWE tech department
- Led various UX projects such as PAYBACK integration, Help Center & FAQ, delivery-flat and graduated delivery fee
Industries Experience
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Experienced in Retail (8 years) and Professional Services (2 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (10 years), Information Technology (3 years), and Strategy (2 years).
Summary
I’m a creative mind with business sense and a hands on mentality. My work is driven by data, business impact, customer feedback and experiments. For the past 7 years I’m focusing on conversion rate optimization in larger e-commerce companies. My roots are in UX & Service Design - thus I’m routined in qualitative and quantitative discovery, prototyping and agile implementation. My personality is empathic, honest and straight - ready to drive change in the organisation.
Languages
Profile
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