Sonja Schuster
Founder and Managing Director
Experience
Nov 2022 - Present
2 years 9 monthsBonn, Germany
Founder and Managing Director
The Bold Zone GmbH
- Strategy development and transformation of a B2B software vendor’s sales team (Rheinmetall subsidiary)
Nov 2022 - Dec 2022
2 monthsProject Lead for the TV Campaign for the 2022 World Cup in Qatar
- Managing all communications and sales channels
Aug 2018 - Nov 2022
4 years 4 monthsGermany
Senior Manager Virtual Reality and Augmented Reality
Telekom Deutschland GmbH
- Business development VR/AR for Deutsche Telekom B2C; product conception and sales, Product Owner for the Magenta VR app
Jun 2009 - Aug 2018
9 years 3 monthsGermany
Head of Brand & Communications
congstar GmbH
- Building and leading the congstar mobile brand: brand strategy, 360-degree product communication, market research, trade communications; double-digit million budget
Nov 2007 - Apr 2009
1 year 6 monthsGermany
Manager Marketing Operations
congstar GmbH
Oct 2006 - Oct 2007
1 year 1 monthGermany
Communication Specialist
T-Mobile International AG
Dec 2005 - Sep 2006
10 monthsGermany
External Communications Manager
Deutsche Post AG
Apr 2004 - Nov 2005
1 year 8 monthsGermany
External Communications Manager
T-Mobile Deutschland GmbH
Summary
“Successful growth needs a strong strategy – but above all excellent execution! With a clear go-to-market strategy, winning new customers, delighting them and scaling sustainably – that’s my passion.”
- Sales strategy, go-to-market, scaling and strategic business development for tech companies
- Consulting & training across the entire customer lifecycle – market positioning and customer experience
- Business coaching & training for sales teams & leaders – developing skills, methods and mindset
- Creative solution development for innovative products, efficient sales channels and long-term customer loyalty
- Expertise in digitalization & technology (telecommunications, AR, VR, AI) – proven strategies for market entry, growth & scaling
Languages
German
NativeEnglish
Advanced Education
Stuttgart Media University
Industrial Engineering, Advertising and Market Communication · Stuttgart, Germany
Certifications & licenses
Design Thinking Facilitator
Deutsche Telekom AG
Certified Business Coach
BDVT
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