Sonja Schuster

Founder and Managing Director

Bonn, Germany

Experience

Nov 2022 - Present
2 years 9 months
Bonn, Germany

Founder and Managing Director

The Bold Zone GmbH

  • Strategy development and transformation of a B2B software vendor’s sales team (Rheinmetall subsidiary)
Nov 2022 - Dec 2022
2 months

Project Lead for the TV Campaign for the 2022 World Cup in Qatar

  • Managing all communications and sales channels
Aug 2018 - Nov 2022
4 years 4 months
Germany

Senior Manager Virtual Reality and Augmented Reality

Telekom Deutschland GmbH

  • Business development VR/AR for Deutsche Telekom B2C; product conception and sales, Product Owner for the Magenta VR app
Jun 2009 - Aug 2018
9 years 3 months
Germany

Head of Brand & Communications

congstar GmbH

  • Building and leading the congstar mobile brand: brand strategy, 360-degree product communication, market research, trade communications; double-digit million budget
Nov 2007 - Apr 2009
1 year 6 months
Germany

Manager Marketing Operations

congstar GmbH

Oct 2006 - Oct 2007
1 year 1 month
Germany

Communication Specialist

T-Mobile International AG

Dec 2005 - Sep 2006
10 months
Germany

External Communications Manager

Deutsche Post AG

Apr 2004 - Nov 2005
1 year 8 months
Germany

External Communications Manager

T-Mobile Deutschland GmbH

Summary

“Successful growth needs a strong strategy – but above all excellent execution! With a clear go-to-market strategy, winning new customers, delighting them and scaling sustainably – that’s my passion.”

  • Sales strategy, go-to-market, scaling and strategic business development for tech companies
  • Consulting & training across the entire customer lifecycle – market positioning and customer experience
  • Business coaching & training for sales teams & leaders – developing skills, methods and mindset
  • Creative solution development for innovative products, efficient sales channels and long-term customer loyalty
  • Expertise in digitalization & technology (telecommunications, AR, VR, AI) – proven strategies for market entry, growth & scaling

Languages

German
Native
English
Advanced

Education

Stuttgart Media University

Industrial Engineering, Advertising and Market Communication · Stuttgart, Germany

Certifications & licenses

Design Thinking Facilitator

Deutsche Telekom AG

Certified Business Coach

BDVT