Sabaina Arshad - Product Manager

Q: Where is Sabaina based?

Sabaina is based in Berlin, Germany .

Q: What languages does Sabaina speak?

Sabaina speaks the following languages: English (Native), German (Intermediate) .

Q: How many years of experience does Sabaina have?

Sabaina has at least 11 years of experience. During this time, Sabaina has worked in at least 6 different roles and for 7 different companies . The average length of individual experience is 1 year and 7 months . Note that Sabaina may not have shared all experience and actually has more experience.

Q: What is Sabaina's latest experience?

Sabaina's most recent position is Product Manager at Samwise GmbH .

Q: What companies has Sabaina worked for in recent years?

In recent years, Sabaina has worked for Samwise GmbH , AUTO1 Group , and Ben Fleet Services .

Q: Which industries is Sabaina most experienced in?

Sabaina is most experienced in industries like Information Technology (IT) , Media, Entertainment and Publishing , and Automotive . Sabaina also has some experience in Transportation and Logistics .

Q: Which business areas is Sabaina most experienced in?

Sabaina is most experienced in business areas like Product Development , Quality Assurance (QA) , and Project Management . Sabaina also has some experience in Operations , Business Intelligence , and Information Technology (IT) .

Q: Which industries has Sabaina worked in recently?

Sabaina has recently worked in industries like Information Technology (IT) , Media, Entertainment and Publishing , and Automotive .

Q: Which business areas has Sabaina worked in recently?

Sabaina has recently worked in business areas like Product Development , Project Management , and Quality Assurance (QA) .

Recommended expert

Berlin, Germany

Experience

Jun 2023 - Jan 2026

2 years 8 months

Berlin, Germany

Product Manager

Samwise GmbH

Led stakeholder management, reported to the CPO, and partnered with engineering to ship CMS improvements, including user support, bug resolution, user interviews, market research, and competitor analysis.
Drove Agile/Scrum ceremonies and roadmap planning, contributing to product vision, discovery, and strategic decision-making; created feature documentation, collaborated with developers, and led CMS QA, functional testing, automated testing, and UAT.
Owned roadmap and prioritization using funnel analysis and commercial impact assessments; executed hypothesis-driven experiment loops to improve conversion and CTR.
Managed product development of the couponing CMS, supporting issue resolution and assisting users with shop, coupon, campaign, gift card, and affiliate network deeplink setup; integrated AI technologies.
Created scalable processes, SOPs, and workflows to standardize CMS usage across markets, reducing support tickets; spearheaded the Autopilot project to fetch deals and coupons via automation and AI.
Drove CX improvements across coupon and gift card features for Condé Nast (WIRED, CN Traveller, Glamour), LA Times, and GQ; achieved a 10% increase in clickout conversion rate, a 19% increase in CTR, and a 16% reduction in drop-off at the coupon copy step.

Apr 2022 - Jun 2023

1 year 3 months

Berlin, Germany

Junior Product Manager

AUTO1 Group

Gathered and analyzed business priorities and requirements, managed stakeholders, and documented product specifications, user stories, epics, acceptance criteria, and OKRs while measuring product performance.
Calculated ROI for features and prioritized UX and workflow improvements and release scope using ROI thinking.
Owned an internal operations tool coordinating intake, refurbishment, and QA, improving throughput from 23 to 27 cars per day and reducing rework from 13% to 10% by removing bottlenecks.
Participated in scrum events, created wireframes and flow diagrams, conducted market research, and ensured timely product releases using hypothesis-driven development.
Documented processes and user guides in Confluence, provided technical support and issue resolution, and communicated progress, new features, and goals while staying updated on industry trends.
Managed stakeholders in operations, refurbishment, and QA, translating requirements into epics and user stories for the car refurbishment internal app.

Jun 2021 - Mar 2022

10 months

Berlin, Germany

Junior Product Manager

Ben Fleet Services

Managed Agile product development for the Ben Fleet mobile and web logistics app, focusing on rider service, order fulfillment, last-mile delivery, EV charging, and rider training.
Documented user stories, communicated bugs and feature requests, and coordinated with engineers and developers to ensure effective planning, execution, and delivery.
Managed feature documentation, product lifecycle, backlog grooming, and retrospectives; diagnosed and troubleshot technical issues.
Contributed to product vision and mission, applying data-driven research and analysis to enhance customer experiences and support scalable product operations.
Improved end-to-end EV delivery operations by digitizing dispatch workflows from order intake to delivery and handover, reducing manual work and improving SLA.

Jun 2020 - Dec 2020

7 months

Berlin, Germany

Working Student in Product Management

INPERA GmbH

Participated in scrum events, managed backlog grooming and prioritization, and conducted product catch-up meetings with a customer-first approach.
Updated Jira and Trello boards and performed user acceptance testing.
Contributed to UX design using Adobe XD and Balsamiq and documented user stories, flow charts, MRD, and product roadmaps.

Mar 2019 - Oct 2019

8 months

Senior Software Quality Assurance Engineer (Salesforce)

Humanity

Owned end-to-end QA for Salesforce Sales Cloud in an Agile/Scrum team, including test planning, test case design, regression testing, smoke testing, UAT support, and release sign-off.
Managed quality delivery with TestRail and Jira, maintaining test suites, tickets, bug reports, test run evidence, and documentation; translated business requirements to user stories and acceptance criteria.
Validated Salesforce configuration and customization (objects, fields, layouts, validation rules, workflows, approvals, profiles, permission sets, reports, dashboards, queues, list views, and permissions) and tested custom Apex and Lightning functionality.
Performed API testing with Postman for REST integrations, including payload checks and status codes; drove defect triage and pre-release risk assessment; tracked test and automation coverage for reliable releases.

Jan 2017 - Jan 2019

2 years 1 month

Software Quality Assurance Engineer

FixelCloud

Drove quality delivery for two mobile apps from concept to launch within Scrum, covering test strategy, execution, release validation, and UAT coordination.
Partnered with engineering, leadership, and customers to clarify requirements, document user stories and acceptance criteria, and manage defect lifecycle.
Supported B2B SaaS growth by aiding feature discovery, Lean Startup iterations, and roadmap prioritization for enterprise customers and new markets.
Improved checkout and payments capabilities across markets, applying A/B testing and analytics-driven insights to optimize conversion and user engagement.

Jul 2013 - Dec 2016

3 years 6 months

Software QA Engineer / Project Coordinator

Fuzzelogic Solutions Limited

Supported new product initiatives through market research, opportunity discovery, and partner and channel exploration.
Owned requirements and UI/UX delivery: maintained a public Trello feature board, wrote functional specs, built wireframes in Balsamiq and Adobe XD, and coordinated UAT with stakeholders.
Delivered quality across native and hybrid mobile apps and an asset management platform: wrote use cases, user stories, and test cases; tracked bugs in Jira; ran functional and load testing; executed test automation; and analyzed engagement using Google Analytics.
Automated functional and load tests for the Sunflower Asset Management System, a solution for tracking assets through their lifecycle.

Summary

Results-driven Product Manager with extensive experience in agile product development, SaaS, and fintech sectors. Proven ability to design product roadmaps, manage cross-functional teams, and translate complex business logic into precise technical requirements and user stories. Expertise in stakeholder management, user experience enhancement, and driving product vision to meet and anticipate customer needs, with a strong focus on Android development and multi-platform excellence.

Skills

Agile & Scrum
Roi Calculation
Java
Sql
Product Roadmap
Kpis
Stakeholder Management
User Stories
Test Cases
Use Cases
User Experience
Ux/ui
Customer Journey
Mobile Applications Testing
Web Applications Testing
Analytical Skills
Problem Solving
Critical Thinking
Strategic Thinking
Looker
Tableau
Datadog
Adtech
Affiliate Marketing
Business Acumen
Commercial Acumen
Empathy
Inclusive
Positive
Dedicated
Ai Technologies
Llms
Fintech
Pos
Delivery Management
Product Development
Technical Requirements
Jira
Trello
Asana
Clickup
Happeo
Testrail Management
Kibana
Ms Word
Ms Excel
Ms Powerpoint
Google Suite
Google Sheets
Google Docs

Languages

English

Native

German

Intermediate

Education

Nov 2019 - Apr 2021

Berlin School of Business & Innovation

MBA, Project Management & Leadership · Business Administration · Berlin, Germany

May 2015 - May 2017

Punjab University

Bachelors of Arts · Arts · Pakistan

Aug 2007 - Sep 2011

FAST Nuces

Bachelors in Computer Science (without degree, 116/130 ECTS) · Computer Science · Pakistan

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Sabaina based?

Sabaina is based in Berlin, Germany.

What languages does Sabaina speak?

Sabaina speaks the following languages: English (Native), German (Intermediate).

How many years of experience does Sabaina have?

Sabaina has at least 11 years of experience. During this time, Sabaina has worked in at least 6 different roles and for 7 different companies. The average length of individual experience is 1 year and 7 months. Note that Sabaina may not have shared all experience and actually has more experience.

What roles would Sabaina be best suited for?

Based on recent experience, Sabaina would be well-suited for roles such as: Product Manager, Junior Product Manager, Working Student in Product Management.

What is Sabaina's latest experience?

Sabaina's most recent position is Product Manager at Samwise GmbH.

What companies has Sabaina worked for in recent years?

In recent years, Sabaina has worked for Samwise GmbH, AUTO1 Group, and Ben Fleet Services.

Which industries is Sabaina most experienced in?

Sabaina is most experienced in industries like Information Technology (IT), Media, Entertainment and Publishing, and Automotive. Sabaina also has some experience in Transportation and Logistics.

Which business areas is Sabaina most experienced in?

Sabaina is most experienced in business areas like Product Development, Quality Assurance (QA), and Project Management. Sabaina also has some experience in Operations, Business Intelligence, and Information Technology (IT).

Which industries has Sabaina worked in recently?

Sabaina has recently worked in industries like Information Technology (IT), Media, Entertainment and Publishing, and Automotive.

Which business areas has Sabaina worked in recently?

Sabaina has recently worked in business areas like Product Development, Project Management, and Quality Assurance (QA).

What is Sabaina's education?

Sabaina holds a Master in Business Administration from Berlin School of Business & Innovation, a Bachelor in Arts from Punjab University and a Bachelor in Computer Science from FAST Nuces.

What is the availability of Sabaina?

Sabaina will be available part-time from February 2026.

What is the rate of Sabaina?

Sabaina's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.