Nadine B.
Specialist in Packaging Design, Branding & Brand Strategy
Experience
Innovation
RedRabbit GmbH
Botanical Water. For an agency, I developed this innovative concept for a novel, healthy herbal water. The required design was created and delivered.
- Design & logo development
- 2D mockups & dummy
Design relaunch for the medical skincare brand Benevi
Dermaportal
Improved readability, faster understanding of product features, modernized look & preserving recognition of the old design – finding the right mix of function and design was the main challenge in this project.
- New design development
- Logo modification
- Layout
- Adaptations
- Final artwork
Concept Visualization
Fürst Bismarck
Visualizations and mock-ups of innovation concepts for market research
Illustrations for Klosterfrau
Klosterfrau
Illustrations of ingredients, packaging & application images for innovation development for direct client Klosterfrau.
Design relaunch
Blaue Helden
Save the ocean. Redesign of the "Blaue Helden" brand for sustainable do-it-yourself cleaning products. Concept development "Save the ocean".
- Design & concept development
- Logo modification & icons
- Layout & packaging adaptations
Private Label Packaging Design for Supplements & OTC
Alliance Healthcare // Gehe
For an agency, I managed the Gesundleben private label for pharmacies. After the merger of Alliance Healthcare and Gehe, I standardized the packaging design of the private labels and have since been responsible for all design adaptations through to final artwork.
- Design development
- Logo modification
- Icons
- Layout & packaging adaptations
- Final artwork
- 2D visualizations
- Project management
Design Pitch
Bünting Group
After delivering an audit (design analysis) of all private labels for the Bünting Group on behalf of an agency, I was then commissioned to create additional design proposals for the Küstengold brand pitch and present them on-site. My designs won first and second place, allowing the agency to implement all 700 SKUs over the following years.
- Pitch for design relaunch
- Design development
- Logo modification
- Image editing
- Client presentation
- On behalf of: RedRabbit GmbH
Packaging Design for Supplements
Atro ProVita
Triple power. A branding for high-performance male athletes – delivered with a sharp, new packaging design.
- Design development
- Logo & icons
- Layout & packaging adaptations
- Final artwork
- Enhancements (3D glossy varnish)
- 2D visualization
Concept Visualization
Aoste
Visualizations & mock-ups for Aoste's innovation concepts. One of these designs from that phase became the new packaging design for the "Rusticado" subcategory.
Design Relaunch Including All Subcategories
DEK / Cafea
For DEK / Cafea, a new design was developed for their private label with various subcategories specifically for the Chinese market – in the classic style of a German premium coffee brand with lots of gold and very vivid colors. The design was so well received that it is now used in all distribution countries.
- Design relaunch
- Logo optimization
- Subcategory adjustments
- Development of all varieties
- Image editing
- Production consulting (gold finishing)
Design Development & Final Artwork
J.J.Darboven
Cocktail liqueur. For a startup, this elegantly refined design was developed to convey a beach bar vacation vibe. To support the premium feel, various embellishments were used.
- Visual execution of concepts including design proposals + 2D mockups
- Commissioned by: RedRabbit GmbH
Concept Visualization
J.J.Darboven
Fair design. Matching the verbal concept for Darboven, various eco-friendly designs were visualized for market research.
- Visual execution of concepts including design proposals + 2D mockups
- Commissioned by: RedRabbit GmbH
Private Label Packaging Design
Müller Drogerie
Lovingly fun bath time. We pitched the kids' care series for Müller Drogerie—and won. From the design idea through image editing to final artwork. Both as a one-man show and in collaboration with a specially assembled team.
- Design development
- Layout
- Adaptations
- Image editing
- Project management
- Final artwork
Concept Visualization
Ostmann
Fresh herbs. A ready meal made from fresh, healthy herbs? Off to market research testing!
- Visual execution of concepts including design proposals + 2D mockups
- Commissioned by: RedRabbit GmbH
Label Design
Vinos
Fine wines. From selecting the finest papers to adding the finishing touches – premium labels were created to convey the wines' elegant note.
Noble rosé. This fine rosé wine also got an extraordinary look. With hot foil stamping, 3D varnish, and high-quality pearl-effect paper, it matched its price class.
- Design development
- Paper selection
- Final artwork
- Production of embellishments
- Commissioned by: RedRabbit GmbH
Summary
More than 15 years of experience in packaging design for clients such as Beiersdorf, Klosterfrau, Bünting Group, Gehe, DEK, Fuchs Group, Meica, Fürst Bismarck, Vinos, Lidl, Müller Drogerie. Also specialized in innovation projects, brand consulting and (own) brand development. Managed and took over complete branding relaunches and new developments in a team, including full project management.
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