Instructor for open training sessions and corporate training in web analytics
Maintenance and enhancement of web tracking with Google Tag Manager and Google Analytics; creation of regular and ad-hoc reports with Looker Studio; integration of marketing tags in coordination with external vendors
Setup of Google Analytics 4 accounts and expansion of Matomo tracking for the company's clients
Monitoring of online conversions with Google Analytics; creation and maintenance of dashboards with Looker Studio; adjustment of tracking with Google Tag Manager
Ongoing management of the international group's Google Analytics accounts; quality assurance and expansion of tracking with Tealium iQ; consulting on optimization of Google Ads campaigns; migration to Google Analytics 4
Creation and analysis of regular reports with Looker Studio and Google Analytics (Universal Analytics and GA4); consulting on selecting a web analytics tool; ad-hoc reporting for the agency's clients
Management of analytics topics for the agency's clients (Adobe Analytics); creation and maintenance of dashboards; analysis of marketing campaigns
Design and delivery of a Google Looker Studio (Data Studio) training session for employees from various departments
Creation and optimization of Google Data Studio dashboards; SEO analyses and recommendations for the agency's clients; analysis of the Google Analytics setup
Support for the agency's clients in web analytics with Google Analytics, Adobe Analytics, and Matomo; creation of regular and ad-hoc reports; presentation of analyses at board level; execution of SEO analyses; consulting on the selection of analytics and visualization tools
Analysis of existing web tracking with Google Analytics; setup of marketing tags and integration of a consent tool with Google Tag Manager; creation of e-commerce reports with Google Looker Studio (Data Studio) and Google Sheets
Global rollout of Adobe Analytics in all subsidiaries; use of Adobe DTM and Launch; definition and creation of standard dashboards; data analysis for business units and development of recommendations for conversion optimization; consent tool management; data layer design
Freelance work focusing on web analytics, SEO/SEA, online marketing
A selection of client projects can be found in the profile.
I have built a rich career in web analytics and online marketing, working across diverse fields ranging from fashion and energy to finance and media. I handle web tracking and data analysis tasks using Google tools, Adobe Analytics, Matomo, and Tealium, and have extensive experience creating effective dashboards and reports with Looker Studio.
I also enjoy sharing knowledge as a coach in open and corporate training. With a background in computer science and years of practical expertise, I deliver clear insights that help optimize digital strategies and improve performance.
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