Michael Hulsman
Freelancer Web Analytics
Experience
Web Analytics Coach
Training provider
Instructor for open training sessions and corporate training in web analytics
Web Analyst
Fashion company
Maintenance and enhancement of web tracking with Google Tag Manager and Google Analytics; creation of regular and ad-hoc reports with Looker Studio; integration of marketing tags in coordination with external vendors
Web Analyst
Energy sector service provider
Setup of Google Analytics 4 accounts and expansion of Matomo tracking for the company's clients
Web Analyst
Insurance company
Monitoring of online conversions with Google Analytics; creation and maintenance of dashboards with Looker Studio; adjustment of tracking with Google Tag Manager
Web Analyst
Power tools provider
Ongoing management of the international group's Google Analytics accounts; quality assurance and expansion of tracking with Tealium iQ; consulting on optimization of Google Ads campaigns; migration to Google Analytics 4
Web Analyst
Digital agency
Creation and analysis of regular reports with Looker Studio and Google Analytics (Universal Analytics and GA4); consulting on selecting a web analytics tool; ad-hoc reporting for the agency's clients
Web Analyst
Creative agency
Management of analytics topics for the agency's clients (Adobe Analytics); creation and maintenance of dashboards; analysis of marketing campaigns
Looker Studio Trainer
Logistics company
Design and delivery of a Google Looker Studio (Data Studio) training session for employees from various departments
Web Analyst
Media service provider in the insurance sector
Creation and optimization of Google Data Studio dashboards; SEO analyses and recommendations for the agency's clients; analysis of the Google Analytics setup
Web Analyst
Internet agency
Support for the agency's clients in web analytics with Google Analytics, Adobe Analytics, and Matomo; creation of regular and ad-hoc reports; presentation of analyses at board level; execution of SEO analyses; consulting on the selection of analytics and visualization tools
Web Analyst
Men's fashion store
Analysis of existing web tracking with Google Analytics; setup of marketing tags and integration of a consent tool with Google Tag Manager; creation of e-commerce reports with Google Looker Studio (Data Studio) and Google Sheets
Web Analyst
Financial services provider
Global rollout of Adobe Analytics in all subsidiaries; use of Adobe DTM and Launch; definition and creation of standard dashboards; data analysis for business units and development of recommendations for conversion optimization; consent tool management; data layer design
SEA/SEO Team Lead
marmato GmbH
- Management of internet agency clients in search engine optimization and marketing as well as web analytics
- Technical responsibility for 5 employees
Freelancer Web Analytics, SEO/SEA
Flying Dutchman Online Services Michael Hulsman
Freelance work focusing on web analytics, SEO/SEA, online marketing
A selection of client projects can be found in the profile.
Project Manager & Business Development Manager
Meyle+Müller GmbH & Co. KG
- Design, implementation, and operation of product information systems (PIM) and e-commerce solutions for clients
- expansion of the online services product portfolio
Head of Groupwide Services
Celesio AG
- coordination of group-wide e-business and e-health activities
- personnel responsibility for up to 10 employees
Web Solutions & Data Analysis Manager
Celesio AG
- coordination of group-wide e-business and e-health activities
- personnel responsibility for up to 10 employees
Product Manager
WiredMinds GmbH
- product responsibility for a service level management suite
- pre-sales support
Summary
I have built a rich career in web analytics and online marketing, working across diverse fields ranging from fashion and energy to finance and media. I handle web tracking and data analysis tasks using Google tools, Adobe Analytics, Matomo, and Tealium, and have extensive experience creating effective dashboards and reports with Looker Studio.
I also enjoy sharing knowledge as a coach in open and corporate training. With a background in computer science and years of practical expertise, I deliver clear insights that help optimize digital strategies and improve performance.
Languages
Education
University of Koblenz-Landau
Diploma · Computer Science · Koblenz, Germany · Very good
Deutsche Bank
Bank clerk · Duisburg, Germany · Good
Otto-Pankok-Schule
High school diploma (Abitur) · Mülheim, Germany · 2.6
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