Manuel Ritter - Sales Director (DACH)

Q: Where is Manuel based?

Manuel is based in Potsdam, Germany .

Q: What languages does Manuel speak?

Manuel speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Manuel have?

Manuel has at least 10 years of experience. During this time, Manuel has worked in at least 5 different roles and for 3 different companies . The average length of individual experience is 2 years . Note that Manuel may not have shared all experience and actually has more experience.

Q: What is Manuel's latest experience?

Manuel's most recent position is Sales Director (DACH) at The Universal Reporting Network .

Q: What companies has Manuel worked for in recent years?

In recent years, Manuel has worked for The Universal Reporting Network , ION Analytics (formerly Acuris) , and Acuris .

Q: Which industries is Manuel most experienced in?

Manuel is most experienced in industries like Banking and Finance and Information Technology (IT) .

Q: Which business areas is Manuel most experienced in?

Manuel is most experienced in business areas like Sales , Customer Service , and Marketing .

Q: Which industries has Manuel worked in recently?

Manuel has recently worked in industries like Banking and Finance and Information Technology (IT) .

Q: Which business areas has Manuel worked in recently?

Manuel has recently worked in business areas like Sales and Marketing .

Recommended expert

Potsdam, Germany

Experience

Sep 2023 - Apr 2025

1 year 8 months

Potsdam, Germany

Sales Director (DACH)

The Universal Reporting Network

First commercial hire in DACH; defined ICP, built pipeline from zero and established the foundation for scalable GTM execution.
Generated and advanced qualified enterprise pipeline through targeted outbound, executive discovery, and solution-led demonstrations with Operations, Risk, Finance, and C-suite stakeholders.
Established strategic partner and ecosystem relationships to accelerate market entry and enterprise credibility in DACH.

Jun 2021 - Feb 2022

9 months

London, United Kingdom

Head of Enterprise Sales

ION Analytics (formerly Acuris)

Redesigned and scaled the commercial operating model, introducing ICP segmentation, sales playbooks, KPIs governance, and structured onboarding to enable predictable ARR growth and higher quota attainment.
Exceeded growth targets, achieving 7% ACV growth (vs 5% target), 250% TCV expansion, and 95% ARR retention.

Apr 2020 - May 2021

1 year 2 months

London, United Kingdom

Head of Sales

Acuris

Directed regional revenue performance across sales, pricing, and customer success for a €35m ARR EMEA portfolio.
Delivered resilient growth in adverse market conditions, achieving 15% YoY new-logo growth through sharper customer segmentation, persona-based value propositions, and focused demand generation execution.
Translated enterprise customer insights into product roadmap and pricing decisions, strengthening positioning and conversion.

Jun 2017 - Apr 2020

2 years 11 months

Head of Sales – Enterprise & Regulated Industries

Acuris

Led the reset and scaling of the EMEA commercial organisation, redesigning incentives and embedding scalable sales processes to support a successful PE-backed MBO and exit.
Managed and scaled a 15-person BDM and AE team across the UK, Germany and Dubai.
Improved customer lifetime value and reduced churn by €1.5M by formalising retention forecasting, renewal governance, and tighter customer success alignment.
Upgraded team performance and productivity, reducing ramp-up time by 40% and increasing quota attainment by 25% through redesigned onboarding, performance management, and structured coaching.

Jul 2013 - Jun 2017

4 years

Head of Sales – Corporations & Public Sector

Acuris

Drove sustained revenue growth across the DACH enterprise and SMB markets, delivering up to 20% YoY growth through value-based selling, tailored go-to-market initiatives, and disciplined account planning.
Achieved 15% YoY retention growth through customer-centric engagement, structured sales planning, and enterprise-level negotiation strategies.

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (10 years) and Information Technology (1.5 years).

Banking and Finance

Information Technology

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (10 years), Customer Service (3 years), and Marketing (2.5 years).

Sales

Customer Service

Marketing

Summary

Commercial sales leader scaling B2B revenue in complex enterprise markets, driving growth from early traction to structured, repeatable ARR expansion. Owned regional growth strategy, scaling revenues to €35m ARR while delivering sustainable double-digit growth and increasing contract value. Comfortable selling mission-critical software into infrastructure-heavy, operationally complex enterprise environments.

Hands-on enterprise seller and team builder closing complex, multi-stakeholder deals while establishing ICP clarity, disciplined qualification, and predictable forecasting to scale toward €10M+ ARR.

Skills

Revenue Leadership & Arr Growth
Enterprise Saas Sales
Go-to-market Strategy & Execution
Pipeline Generation & Management
Forecasting & Sales Operations
Icp Development & Segmentation
Multi-stakeholder Enterprise Deal Management
Sales Team Leadership & Hiring
Commercial Negotiation
Pricing Strategy
Crm (Salesforce, Hubspot)
Meddpicc
Executive Engagement

Languages

German

Native

English

Advanced

Education

Oct 2000 - Jun 2005

University Rostock

Master of Economic Science · Economic Science · Rostock, Germany

Profile

Created

February 2026

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Manuel based?

Manuel is based in Potsdam, Germany.

What languages does Manuel speak?

Manuel speaks the following languages: German (Native), English (Advanced).

How many years of experience does Manuel have?

Manuel has at least 10 years of experience. During this time, Manuel has worked in at least 5 different roles and for 3 different companies. The average length of individual experience is 2 years. Note that Manuel may not have shared all experience and actually has more experience.

What roles would Manuel be best suited for?

Based on recent experience, Manuel would be well-suited for roles such as: Sales Director (DACH), Head of Enterprise Sales, Head of Sales.

What is Manuel's latest experience?

Manuel's most recent position is Sales Director (DACH) at The Universal Reporting Network.

What companies has Manuel worked for in recent years?

In recent years, Manuel has worked for The Universal Reporting Network, ION Analytics (formerly Acuris), and Acuris.

Which industries is Manuel most experienced in?

Manuel is most experienced in industries like Banking and Finance and Information Technology (IT).

Which business areas is Manuel most experienced in?

Manuel is most experienced in business areas like Sales, Customer Service, and Marketing.

Which industries has Manuel worked in recently?

Manuel has recently worked in industries like Banking and Finance and Information Technology (IT).

Which business areas has Manuel worked in recently?

Manuel has recently worked in business areas like Sales and Marketing.

What is Manuel's education?

Manuel holds a Master in Economic Science from University Rostock.

What is the availability of Manuel?

Manuel will be available from February 2026.

What is the rate of Manuel?

Manuel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.