Lilly (M.) Dobreva
Chief Product Officer
Experience
Apr 2021 - Present
4 years 10 monthsMunich, Germany
Chief Product Officer
Litentry
- Established a high-impact cross-functional product & design team with 10 direct reports starting from scratch
- Helped the company scale from 10→50 people in the first year
- Drove the creation of a diverse product portfolio, going from 0→1
- Worked closely with other executives to shape product vision aligned with company strategies and financial goals
- Responsible for >€2M in investments in the first year
Aug 2019 - Mar 2021
1 year 8 monthsMunich, Germany
Team Lead Product
Carly
- Promoted from Senior PM to Team Lead & scaled team from 1→3 members
- Responsible for the flagship product
- Mentored junior team members and collaborated with cross-functional teams
- Acted as a bridge between the product team and senior leadership, ensuring alignment with company-wide goals
- Advocated for user-centricity and introduced user research practices
Aug 2017 - Jul 2019
2 yearsMunich, Germany
Senior Product Manager
InterNations
- Responsible for new team member recruitment and onboarding, coaching junior colleagues and improving product practices
- Responsible for the flagship product and biggest investment initiative
- Working closely with the cross-functional team to ensure the apps are always delivering value
- Defining and developing the product vision in line with the company strategy
- Continuous A/B tests and user interviews to gain user insights
Mar 2016 - Jul 2017
1 year 5 monthsMunich, Germany
Product Manager
AutoScout24
- Focused on boosting user engagement on web and the apps
- Developed the product using agile methodologies with cross-functional team
- Worked on concepts and MVPs with user and business needs in mind
- Responsibility for achieving the set goals and KPIs
- A/B tested and analysed user behaviour and preferences
- Solid understanding of ecommerce practices, especially search experience, product discovery and presentation and the leads-based business model
Summary
I'm a product leader with bias for action. My focus recently has been scaling strong product teams & going 0→1 product-wise. I also enjoy optimising existing products to drive growth.
Background in user research & consulting.
Languages
Bulgarian
AdvancedGerman
AdvancedEnglish
AdvancedEducation
Oct 2012 - Jun 2014
Rotterdam School of Management
MSc in Strategic Management · Strategic Management · Rotterdam, Netherlands
Oct 2007 - Jun 2010
Lancaster University Management School
BA in Marketing · Marketing · Lancaster, United Kingdom
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