Lilly (M.) Dobreva

Chief Product Officer

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Munich, Germany

Experience

Apr 2021 - Present
4 years 10 months
Munich, Germany

Chief Product Officer

Litentry

  • Established a high-impact cross-functional product & design team with 10 direct reports starting from scratch
  • Helped the company scale from 10→50 people in the first year
  • Drove the creation of a diverse product portfolio, going from 0→1
  • Worked closely with other executives to shape product vision aligned with company strategies and financial goals
  • Responsible for >€2M in investments in the first year
Aug 2019 - Mar 2021
1 year 8 months
Munich, Germany

Team Lead Product

Carly

  • Promoted from Senior PM to Team Lead & scaled team from 1→3 members
  • Responsible for the flagship product
  • Mentored junior team members and collaborated with cross-functional teams
  • Acted as a bridge between the product team and senior leadership, ensuring alignment with company-wide goals
  • Advocated for user-centricity and introduced user research practices
Aug 2017 - Jul 2019
2 years
Munich, Germany

Senior Product Manager

InterNations

  • Responsible for new team member recruitment and onboarding, coaching junior colleagues and improving product practices
  • Responsible for the flagship product and biggest investment initiative
  • Working closely with the cross-functional team to ensure the apps are always delivering value
  • Defining and developing the product vision in line with the company strategy
  • Continuous A/B tests and user interviews to gain user insights
Mar 2016 - Jul 2017
1 year 5 months
Munich, Germany

Product Manager

AutoScout24

  • Focused on boosting user engagement on web and the apps
  • Developed the product using agile methodologies with cross-functional team
  • Worked on concepts and MVPs with user and business needs in mind
  • Responsibility for achieving the set goals and KPIs
  • A/B tested and analysed user behaviour and preferences
  • Solid understanding of ecommerce practices, especially search experience, product discovery and presentation and the leads-based business model

Summary

I'm a product leader with bias for action. My focus recently has been scaling strong product teams & going 0→1 product-wise. I also enjoy optimising existing products to drive growth.

Background in user research & consulting.

Languages

Bulgarian
Advanced
German
Advanced
English
Advanced

Education

Oct 2012 - Jun 2014

Rotterdam School of Management

MSc in Strategic Management · Strategic Management · Rotterdam, Netherlands

Oct 2007 - Jun 2010

Lancaster University Management School

BA in Marketing · Marketing · Lancaster, United Kingdom

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