Lilly Dobreva - Chief Product Officer

Q: Where is Lilly based?

Lilly is based in Munich, Germany .

Q: What languages does Lilly speak?

Lilly speaks the following languages: Bulgarian (Advanced), German (Advanced), English (Advanced) .

Q: How many years of experience does Lilly have?

Lilly has at least 10 years of experience. During this time, Lilly has worked in at least 4 different roles and for 4 different companies . The average length of individual experience is 3 years and 6 months . Note that Lilly may not have shared all experience and actually has more experience.

Q: What is Lilly's latest experience?

Lilly's most recent position is Chief Product Officer at Litentry .

Q: What companies has Lilly worked for in recent years?

In recent years, Lilly has worked for Litentry and Carly .

Q: Which industries is Lilly most experienced in?

Lilly is most experienced in industries like Information Technology (IT) and Automotive .

Q: Which business areas is Lilly most experienced in?

Lilly is most experienced in business areas like Product Development , Strategy and Planning , and Business Intelligence . Lilly also has some experience in Human Resources (HR) .

Q: Which industries has Lilly worked in recently?

Lilly has recently worked in industries like Information Technology (IT) and Automotive .

Q: Which business areas has Lilly worked in recently?

Lilly has recently worked in business areas like Product Development and Strategy and Planning .

Recommended expert

Munich, Germany

Experience

Apr 2021 - Present

4 years 11 months

Munich, Germany

Chief Product Officer

Litentry

Established a high-impact cross-functional product & design team with 10 direct reports starting from scratch
Helped the company scale from 10→50 people in the first year
Drove the creation of a diverse product portfolio, going from 0→1
Worked closely with other executives to shape product vision aligned with company strategies and financial goals
Responsible for >€2M in investments in the first year

Aug 2019 - Mar 2021

1 year 8 months

Munich, Germany

Team Lead Product

Carly

Promoted from Senior PM to Team Lead & scaled team from 1→3 members
Responsible for the flagship product
Mentored junior team members and collaborated with cross-functional teams
Acted as a bridge between the product team and senior leadership, ensuring alignment with company-wide goals
Advocated for user-centricity and introduced user research practices

Aug 2017 - Jul 2019

2 years

Munich, Germany

Senior Product Manager

InterNations

Responsible for new team member recruitment and onboarding, coaching junior colleagues and improving product practices
Responsible for the flagship product and biggest investment initiative
Working closely with the cross-functional team to ensure the apps are always delivering value
Defining and developing the product vision in line with the company strategy
Continuous A/B tests and user interviews to gain user insights

Mar 2016 - Jul 2017

1 year 5 months

Munich, Germany

Product Manager

AutoScout24

Focused on boosting user engagement on web and the apps
Developed the product using agile methodologies with cross-functional team
Worked on concepts and MVPs with user and business needs in mind
Responsibility for achieving the set goals and KPIs
A/B tested and analysed user behaviour and preferences
Solid understanding of ecommerce practices, especially search experience, product discovery and presentation and the leads-based business model

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Information Technology (7 years) and Automotive (3 years).

Information Technology

Automotive

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Product Development (10 years), Strategy (5 years), Business Intelligence (3.5 years), and Human Resources (2 years).

Product Development

Strategy

Business Intelligence

Human Resources

Summary

I'm a product leader with bias for action. My focus recently has been scaling strong product teams & going 0→1 product-wise. I also enjoy optimising existing products to drive growth.

Background in user research & consulting.

Languages

Bulgarian

Advanced

German

Advanced

English

Advanced

Education

Oct 2012 - Jun 2014

Rotterdam School of Management

MSc in Strategic Management · Strategic Management · Rotterdam, Netherlands

Oct 2007 - Jun 2010

Lancaster University Management School

BA in Marketing · Marketing · Lancaster, United Kingdom

Profile

Created

December 2023

Last Update

April 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Lilly based?

Lilly is based in Munich, Germany.

What languages does Lilly speak?

Lilly speaks the following languages: Bulgarian (Advanced), German (Advanced), English (Advanced).

How many years of experience does Lilly have?

Lilly has at least 10 years of experience. During this time, Lilly has worked in at least 4 different roles and for 4 different companies. The average length of individual experience is 3 years and 6 months. Note that Lilly may not have shared all experience and actually has more experience.

What roles would Lilly be best suited for?

Based on recent experience, Lilly would be well-suited for roles such as: Chief Product Officer, Team Lead Product, Senior Product Manager.

What is Lilly's latest experience?

Lilly's most recent position is Chief Product Officer at Litentry.

What companies has Lilly worked for in recent years?

In recent years, Lilly has worked for Litentry and Carly.

Which industries is Lilly most experienced in?

Lilly is most experienced in industries like Information Technology (IT) and Automotive.

Which business areas is Lilly most experienced in?

Lilly is most experienced in business areas like Product Development, Strategy and Planning, and Business Intelligence. Lilly also has some experience in Human Resources (HR).

Which industries has Lilly worked in recently?

Lilly has recently worked in industries like Information Technology (IT) and Automotive.

Which business areas has Lilly worked in recently?

Lilly has recently worked in business areas like Product Development and Strategy and Planning.

What is Lilly's education?

Lilly holds a Master in Strategic Management from Rotterdam School of Management and a Bachelor in Marketing from Lancaster University Management School.

What is the availability of Lilly?

Lilly is immediately available part-time for suitable projects.

What is the rate of Lilly?

Lilly's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.