Manuel Jockenhöfer - Vice President AI Strategy & Products

Q: Where is Manuel based?

Manuel is based in Tüßling, Germany and can operate in on-site , hybrid , and remote work models.

Q: What languages does Manuel speak?

Manuel speaks the following languages: German (Native), English (Advanced), French (Intermediate) .

Q: How many years of experience does Manuel have?

Manuel has at least 14 years of experience. During this time, Manuel has worked in at least 11 different roles and for 8 different companies . The average length of individual experience is 1 year and 1 month . Note that Manuel may not have shared all experience and actually has more experience.

Q: What is Manuel's latest experience?

Manuel's most recent position is Vice President AI Strategy & Products at ProSiebenSat.1 Media SE .

Q: What companies has Manuel worked for in recent years?

In recent years, Manuel has worked for ProSiebenSat.1 Media SE .

Q: Which industries is Manuel most experienced in?

Manuel is most experienced in industries like Media, Entertainment and Publishing , Automotive , and Professional Services . Manuel also has some experience in Manufacturing , Energy , and Healthcare .

Q: Which business areas is Manuel most experienced in?

Manuel is most experienced in business areas like Strategy and Planning , Product Development , and Marketing . Manuel also has some experience in Business Intelligence , Information Technology (IT) , and Project Management .

Q: Which industries has Manuel worked in recently?

Manuel has recently worked in industries like Media, Entertainment and Publishing .

Q: Which business areas has Manuel worked in recently?

Manuel has recently worked in business areas like Product Development , Information Technology (IT) , and Strategy and Planning .

Recommended expert

Tüßling, Germany

Experience

Nov 2024 - Oct 2025

1 year

Unterföhring, Germany

Vice President AI Strategy & Products

ProSiebenSat.1 Media SE

Developed and implemented group-wide AI strategy and introduced “AI Business Partner” role for translating strategy into execution across units
Launched AI roadmaps across all major business units
Rolled out internal GenAI Playground (>3,000 users = 75% of ENT staff)
Established AI Ambassador network (>120 ambassadors representing each business unit) to drive cross-functional AI adoption
Oversaw strategic AI product portfolio; high impact examples include:
TV scheduling optimization (>EUR 5M annual savings)
AI-generated metadata for streaming & advertising (>EUR 5M annual incremental revenue)
Sales assistant chatbot (>EUR 1M annual time savings)
Provided disciplinary leadership of 18 FTE

Oct 2021 - Oct 2024

3 years 1 month

Unterföhring, Germany

Head of AI Products & Strategy

ProSiebenSat.1 Media SE

Collaborated with scheduling, sales, and marketing to embed AI into planning and decision-making
Delivered high-impact AI products including:
AI tool for TV campaign optimization (up to +30% traffic for internal e-commerce brands)
First MVP for AI-based scheduling, enabling transition from gut feeling to data-driven decisions
Championed early stakeholder engagement to secure adoption
Led two AI product teams (15 FTE) and established Scrum-based workflows

Jul 2019 - Sep 2021

2 years 3 months

Unterföhring, Germany

Associate Director Data Products

ProSiebenSat.1 Media SE

Played a key role in building the Data & AI unit from scratch
Initiated and led first AI product pilots including market share forecasting for program planning and AI-based ad attribution and slot optimization
Actively promoted AI potential through internal networking and workshops

Aug 2018 - Jun 2019

11 months

Pullach, Germany

Head of Customer Insights & Strategy

Sixt SE

Introduced ML-based models to predict rental cancellations and trigger retention offers with up to 30% reduction in cancellation rate
Designed new points-based loyalty program to replace volume-based model, created business case and rollout concept
Owned product development of a digital self-service portal to streamline rental workflows
Collaborated directly with the executive board on data-driven initiatives across marketing, pricing, and CRM
Provided disciplinary leadership of 4 FTE

Jan 2017 - Jul 2018

1 year 7 months

Pullach, Germany

Senior Lead Manager Customer Analysis & Strategy

Sixt SE

Developed CLV-based segmentation and provided recommendations for customer lifecycle optimization
Co-led initial design of a new loyalty program concept
Provided disciplinary leadership of 4 FTE

Jul 2016 - Dec 2016

6 months

Pullach, Germany

Senior Manager Corporate Development & Strategy

Sixt SE

Defined go-to-market strategy for a new brand in the smart-value segment
Developed multiple business cases and decision documents for the executive board

Oct 2014 - Jun 2016

1 year 9 months

Pullach, Germany

Manager Corporate Development & Strategy

Sixt SE

Developed and implemented an in-store music concept aligned with the brand, managing rollout in 200+ branches
Created multiple business cases and decision documents for the executive board

Oct 2013 - Jan 2014

4 months

Neubiberg, Germany

Student Consultant

Infineon Technologies

Jun 2013 - Jul 2014

1 year 2 months

Munich, Germany

Working Student

Roland Berger Strategy Consultants GmbH

Apr 2013 - Jul 2013

4 months

Munich, Germany

Student Consultant

Siemens AG

Jul 2012 - May 2013

11 months

Munich, Germany

Intern and Working Student

Kienbaum Management Consultants GmbH

Feb 2011 - Oct 2011

9 months

Munich, Germany

Intern and Working Student

Clevis Consultant GmbH

Sep 2009 - Oct 2009

2 months

Munich, Germany

Intern

Bayern Consult GmbH

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Media and Entertainment (6.5 years), Automotive (4.5 years), Professional Services (3 years), Manufacturing (0.5 years), Energy (0.5 years), and Healthcare (0.5 years).

Media and Entertainment

Automotive

Professional Services

Manufacturing

Energy

Healthcare

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Strategy (11.5 years), Product Development (7 years), Marketing (5.5 years), Business Intelligence (4.5 years), Information Technology (4 years), and Project Management (1.5 years).

Strategy

Product Development

Marketing

Business Intelligence

Information Technology

Project Management

Summary

Strategic and hands-on executive with 10+ years of experience driving AI innovation, data product development, and digital transformation. Proven leader in building and executing AI strategies that deliver substantial business impact. Adept at aligning C-level stakeholders, leading cross-functional teams, and turning complex ideas into scalable solutions. Combines entrepreneurial vision with strong analytical thinking and operational excellence. Passionate about leveraging data and AI to create real, lasting value at the intersection of business, technology, and people.

Skills

Ai Strategy & Implementation
Product Management
Digital Transformation
Cross-functional Leadership
C-level Stakeholder Management
Agile Project Management
Strategic Planning
Data-driven Decision Making
Emerging Technologies (E.g. Genai)
Business Strategy

Languages

German

Native

English

Advanced

French

Intermediate

Education

Oct 2012 - Sep 2014

Ludwig-Maximilians-University Munich

Master of Science, Business Administration · Business Administration · Munich, Germany · 1.5

Oct 2010 - Jun 2011

University of Wales Aberystwyth

Aberystwyth, United Kingdom

Oct 2008 - Sep 2012

Ludwig-Maximilians-University Munich

Bachelor of Science, Business Administration · Business Administration · Munich, Germany · 1.4

...and 2 more

Certifications & licenses

Leading High Performance Teams

St. Gallen Business School

St. Galler Leadership Program

St. Gallen Business School

Profile

Created

November 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Manuel based?

Manuel is based in Tüßling, Germany and can operate in on-site, hybrid, and remote work models.

What languages does Manuel speak?

Manuel speaks the following languages: German (Native), English (Advanced), French (Intermediate).

How many years of experience does Manuel have?

Manuel has at least 14 years of experience. During this time, Manuel has worked in at least 11 different roles and for 8 different companies. The average length of individual experience is 1 year and 1 month. Note that Manuel may not have shared all experience and actually has more experience.

What roles would Manuel be best suited for?

Based on recent experience, Manuel would be well-suited for roles such as: Vice President AI Strategy & Products, Head of AI Products & Strategy, Associate Director Data Products.

What is Manuel's latest experience?

Manuel's most recent position is Vice President AI Strategy & Products at ProSiebenSat.1 Media SE.

What companies has Manuel worked for in recent years?

In recent years, Manuel has worked for ProSiebenSat.1 Media SE.

Which industries is Manuel most experienced in?

Manuel is most experienced in industries like Media, Entertainment and Publishing, Automotive, and Professional Services. Manuel also has some experience in Manufacturing, Energy, and Healthcare.

Which business areas is Manuel most experienced in?

Manuel is most experienced in business areas like Strategy and Planning, Product Development, and Marketing. Manuel also has some experience in Business Intelligence, Information Technology (IT), and Project Management.

Which industries has Manuel worked in recently?

Manuel has recently worked in industries like Media, Entertainment and Publishing.

Which business areas has Manuel worked in recently?

Manuel has recently worked in business areas like Product Development, Information Technology (IT), and Strategy and Planning.

What is Manuel's education?

Manuel holds a Master in Business Administration from Ludwig-Maximilians-University Munich and a Bachelor in Business Administration from Ludwig-Maximilians-University Munich.

Does Manuel have any certificates?

Manuel has 2 certificates. These include: Leading High Performance Teams and St. Galler Leadership Program.

What is the availability of Manuel?

Manuel is immediately available for suitable projects.

What is the rate of Manuel?

Manuel's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.