John Edwards
Co-Founder / Non-Executive Director
Experience
Co-Founder / Non-Executive Director
GRP Energy
- Co-founded battery storage business targeting residential, commercial & industrial, and utility markets in Netherlands and UK
- Developed UK and Netherlands market entry strategies based on competitive analysis and regulatory assessment
- Led "Storage as a Service" business model development to complement core hardware distribution business line
- Created comprehensive financial models and investment cases for capital raising initiatives
- Provided board-level strategic guidance and governance oversight
Strategic Consultant
Greenlion GmbH
- Independent strategic consulting practice specialising in telecommunications, infrastructure, and operational transformation. Portfolio approach combining direct client engagements and associate partnerships with established consulting firms (Cambridge Management Consulting, Prism Business Consulting)
- UK Fibre M&A due diligence (2024, with Cambridge MC): strategic and financial analysis supporting PE fund investment decision in full-fibre broadband operator; market assessment, operational due diligence, and financial model validation
- GRP Energy (2023-2024): start-up advisory support including strategy development, business model design, and market entry planning for battery storage business
- Transport for Wales (2023, with Prism Consulting): expert review of infrastructure commercialisation business plan for fibre optic assets within £5B+ railway modernisation programme; strategic evaluation of telecommunications infrastructure monetisation opportunities
- Jurassic Fibre (Jan-Sep 2023): conducted M&A feasibility analysis and due diligence for potential acquisition target; developed comprehensive disaster recovery planning and business continuity framework; led ESG and sustainability strategy development and implementation aligned with institutional investor requirements
Managing Director
Jurassic Fibre
- Built and scaled customer-facing operations for full-fibre broadband infrastructure rollout targeting rural and underserved UK markets
- Established ground-zero operations function covering sales, marketing, installations, and customer service for PE-backed fibre infrastructure scale-up during rapid growth phase
- Achieved 4x customer acquisition growth in 6 months through operational optimisation, process improvement, and sales effectiveness initiatives
- Built data management function from scratch, introduced operational KPI dashboards, and developed regulatory and strategic partnerships capability
Partner
SGFE
- Partner in strategic consulting firm specialising in SME business owners using a hybrid consulting and coaching delivery model and proprietary frameworks for growth acceleration
- Addressed strategic blockers to growth in owner-managed businesses through structured diagnosis and practical implementation support
Investment Consultant
Armstrong Energy Limited
- Led investment projects in renewable energy infrastructure covering strategic planning, business modelling, fundraising, board representation, and project development
- Successfully raised £6.5m of HNWI financing for start-up infrastructure businesses in battery storage and waste-to-fuels processing technologies
- Developed comprehensive investment cases including Capex/Opex projections, NPV/IRR analysis, sensitivity modelling, and risk assessment
- Provided board representation and strategic guidance for portfolio companies
- Conducted due diligence and transaction structuring for infrastructure investments
CEO / COO
FIT Group
- Led operational and financial turnaround of a $300m Brazilian forestry investment
- Raised $50m+ fresh investment capital through structured negotiations with institutional investors across Switzerland and international markets
- Led $60m balance sheet cleanup and legal reorganisation to stabilise financial position
- Implemented cost reduction programme achieving $15m+ annual savings
- Recruited and managed a new local management team and oversaw waste biomass processing facility and sawmill operations
Chief Operating Officer
CableTel
- Transformed Bulgaria's largest cable TV & broadband provider from negative EBITDA to over 30% operating margins within 12 months
- Delivered 13% YoY revenue growth and 50% cash flow increase through improved commercial performance
- Reduced Capex by 30% while maintaining network performance through disciplined investment prioritisation
- Led €50m PIK financing fund-raise and secured board approval for €100m+ acquisitions across the Balkan region
- Coordinated cross-border expansion in Bulgaria, Serbia, Albania, and Macedonia and managed regulators and municipal authorities
- Led network expansion and upgrade decisions using least-cost analysis and infrastructure sharing strategies
Managing Partner
Last Mile Communications (LMC)
- Established and led the European arm of a boutique consulting practice specialising in transaction support and management advisory for the telecommunications sector
- Advised PE/infrastructure funds and strategic investors/operators on commercial due diligence, operational assessment, and multi-year financial planning across Central and Eastern Europe
- Identified M&A targets, supported transaction processes, and conducted market entry feasibility studies
- Provided embedded management support for portfolio companies transitioning to full operational roles
Commercial & Finance Director
NTL
- Led commercial and financial functions for the London operation of the UK's largest cable TV and broadband provider
- Secured board approval for a £30m network upgrade programme through detailed business case development
- Led organisational restructuring to improve operational efficiency and reduce cost base
- Delivered 13% YoY revenue uplift, 50% cash flow increase, and 30% Capex reduction through disciplined capital allocation
Director of Internet
Cablecom
- Ran the Internet business unit of Switzerland's largest cable TV provider during a critical strategic pivot to broadband
- Replaced a loss-making ISP portal-content model with a highly profitable broadband access strategy
- Increased revenue from $40m to $63m and customer base from 60k to 135k in 12 months
- Led a $6m ISP platform replacement and upgrade including technology selection and vendor evaluation
Various Director & Head of Roles
NTL
- Strategy Director (1999-2001): Led corporate strategy development and market positioning; developed strategic initiatives for expansion; coordinated cross-functional strategic planning
- Head of Product Marketing (1997-1999): Led product strategy and go-to-market planning for TV, telephony, and internet services; launched impulse pay-per-view, triple-play bundles, subscription-free internet access, distance-free telephony tariff; increased market penetration from mid-20% to over 40%
- Head of Content & Programming (1996-1997): Developed content strategy for cable TV; negotiated supply terms with Sky, MTV, Turner, Discovery, Flextech; established programming acquisition framework and commercial relationships
Director of Programming
Saravision
- Developed programming strategy and implementation plan for content acquisition at a start-up wireless cable operator in Saudi Arabia
- Established and managed joint venture initiatives with major US programming providers
Head of Business Development & Multimedia
Nynex UK
- Led an EU-funded exemplar project for new broadband interactive services
- Created the Northern Interconnect joint venture between four cable operators to develop an integrated regional network
Operations Manager
Pactel UK
- Led corporate team responsible for sales, marketing, customer service, IT, and training at a UK cable start-up
- Managed commercial relationships with TV content suppliers and achieved the highest growth in customer penetration in the UK cable industry
New Issues Syndication & Eurobond Trading Manager
DKB International
- Managed a secondary Euroyen trading book with $100m exposure at the UK securities trading arm of Dai-Ichi Kangyo Bank
- Oversaw numerous new issues underwritings and the primary trading book
Summary
C-level operator, strategist and advisor with 35+ years of leadership driving high-growth businesses through critical scaling phases, operational turnarounds, and market expansions across capital-intensive telecommunications and renewable energy sectors.
Core expertise: Taking challenger businesses from concept to operational reality by combining strategic insight with operational execution. Proven track record building organisational infrastructure that enables sustainable scaling - teams, governance, culture, processes, and systems - for businesses founded by technical or sales-driven entrepreneurs.
Key achievements include: 4x customer acquisition growth at Jurassic Fibre in 6 months; transforming Bulgaria's largest cable operator from negative EBITDA to 30%+ margins in 12 months; growing Cablecom from 60k to 135k customers and $40m to $63m revenue in 12 months; structuring €200m+ in infrastructure financing across career.
Skills
Strategic Leadership
Strategic Impact & Market Repositioning
Business Model Design & Proposition Development
Strategic Planning & Execution
Strategic M&a & Post-merger Integration
Corporate Development
Operational Excellence
Operational Scaling / Organisational Design / Governance
Turnaround Management (Multiple 30%+ Margin Improvements)
P&l Management & Financial Optimisation
Change Management & Organisational Transformation
Performance Management & Operational Metrics Design
Capital Discipline & Investment Optimisation
Financial & Operational Modelling (Operational Drivers, Npv, Irr, Scenario Analysis)
Fundraising & Financing Structuring (€200m+ Career Total)
Performance Metrics & Management Reporting
Commercial Due Diligence
Telecommunications: Fibre, Cable, Broadband, Satellite
Renewable Energy: Battery Storage, Waste-to-energy
Pe-backed Scale-ups & Challenger Operating Models
Emerging & Developed Markets
Regulatory & Stakeholder Management
Languages
Education
London Business School
MBA · Business Administration · London, United Kingdom
University Of Cambridge
BA (Hons) · Law · Cambridge, United Kingdom
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