Jennifer Merkel

Marketing Automation Expert | Digital Transformer | Neo- Generalist

Cologne, Germany

Experience

May 2022 - Present
3 years 3 months

Marketing Automation Expert & Founder

hejtec

Email marketing meets tech.

User-centered email marketing for D2C and personal brands that rely on long-term, revenue-generating customer relationships.

Email marketing meets tech.

  • User-centered email marketing for D2C and personal brands that rely on long-term, revenue-generating customer relationships.

#emailmarketing #contentmarketing #marketingautomation #crm #ecommerce #d2cbrands #retail

Aug 2017 - Present
8 years
Wiesbaden, Germany

Media Sales Manager

Nassauische Sparkasse

Mar 2015 - Jun 2017
2 years 4 months
Wiesbaden, Germany

Business Development Manager

SCHUFA Holding AG

Jan 2013 - Dec 2015
2 years
Bonn, Germany

Key Account Manager Europe

Deutsche Telekom

Summary

Email marketing meets tech. And these are my two passions when it comes to business.

Hej, I'm Jenny. Marketing automation nerd. Mom. Crossfitter and I love writing ideas in my analog notebook.

For over 11 years I've been working in digital marketing for well-known companies. There I've always combined marketing and tech. What I've learned in that time is that you can digitize almost anything except real dedication to a topic. Because real dedication and the values of products and services can only be conveyed by people and brands.

And THE channel for brands to convey their dedication is still email marketing.

With my know-how in marketing and tech, I'll show you how to build data-driven, revenue-generating customer relationships that last a lifetime.

Languages

German
Native
English
Advanced

Education

Oct 2013 - Jun 2015

Steinbeis School of International Business and Entrepreneurship (SIBE)

Master of Arts - MA · General Management