Horst Heidl - Product Manager for Customer Cards

Q: Where is Horst based?

Horst is based in Asperg, Germany .

Q: What languages does Horst speak?

Horst speaks the following languages: German (Native), English (Advanced) .

Q: How many years of experience does Horst have?

Horst has at least 39 years of experience. During this time, Horst has worked in at least 2 different roles and for 4 different companies . The average length of individual experience is 10 years and 9 months . Note that Horst may not have shared all experience and actually has more experience.

Q: What companies has Horst worked for in recent years?

In recent years, Horst has worked for Independent Consultant, Trainer & Coach .

Q: Which industries is Horst most experienced in?

Horst is most experienced in industries like Banking and Finance , Retail , and Energy . Horst also has some experience in Insurance , Media and Entertainment and Publishing .

Q: Which business areas is Horst most experienced in?

Horst is most experienced in business areas like Sales , Human Resources (HR) , and Marketing . Horst also has some experience in Project Management , Procurement and Purchasing , and Product Development .

Q: Which industries has Horst worked in recently?

Horst has recently worked in industries like Retail .

Q: Which business areas has Horst worked in recently?

Horst has recently worked in business areas like Human Resources (HR) , Marketing , and Sales .

Q: What is Horst's education?

Horst holds a Bachelor in Business Administration from Stuttgart Technical College for Business Administration .

Recommended expert

Asperg, Germany

Experience

Jan 2012 - Present

14 years 2 months

Independent Consultant, Trainer & Coach

Designing & implementing loyalty measures (e.g., for Breuninger)
Acquiring & managing partner companies
Conducting conflict and team trainings

Jan 2002 - Dec 2012

11 years

EnBW AG

Training manager: sales training & web-based trainings, agency management
Project manager for franchise partner acquisition: nationwide recruiting
Key account team lead for utilities: setting up & running a customer loyalty program for energy providers
Overall project manager for Energia customer card: strategy, budget & implementation

Jan 1998 - Dec 2002

5 years

Product Manager for Customer Cards

TeleCash GmbH

Product development
Sales activities
Vendor management

Jan 1987 - Dec 1997

11 years

Sales & HR

Vereinte Versicherung; Deutscher Sparkassenverlag; Landesgirokasse

Industries Experience

See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.

Experienced in Banking and Finance (16 years), Retail (14 years), Energy (11 years), Insurance (11 years), and Media and Entertainment (11 years).

Banking and Finance

Retail

Energy

Insurance

Media and Entertainment

Business Areas Experience

The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.

Experienced in Sales (39 years), Human Resources (35 years), Marketing (24 years), Project Management (11 years), Procurement (5 years), and Product Development (5 years).

Sales

Human Resources

Marketing

Project Management

Procurement

Product Development

Summary

Experienced project manager, loyalty expert, and key account manager with many years of experience in the energy sector and extensive expertise in customer loyalty programs. Has a keen sense for audience targeting, building partner networks, and sustainable activation initiatives.

Skills

Project & Product Management

Leading Cross-department Projects (E.g., Energia Customer Card)
Strategic And Operational Responsibility (Including Budget)
Agile Planning & Execution For Sales, Marketing, And Talent Development

Customer Retention & Loyalty

Implementing Bonus & Loyalty Card Programs
Building Multi-partner Programs For Enbw And Municipal Utilities
Many Years Designing And Implementing Customer Retention Measures For The Breuninger Card

Sales & Partner Acquisition

Securing Franchise And Program Partners
B2b & B2c Sales Activities
Setting Up Key Account Structures For Enbw’s Benefits And Loyalty Program (Südbest)

Training, Coaching & Talent Development

Conducting Conflict Seminars
Developing Web-based Trainings
Systemic Coaching

Languages

German

Native

English

Advanced

Education

Oct 1992 - Jun 1994

Stuttgart Technical College for Business Administration

State-certified business administrator, focus: Marketing/Export, HR, Taxes · Business Administration · Stuttgart, Germany

Oct 1983 - Jun 1986

Apprenticeship as a Bank Clerk · Bank Clerk

Profile

Created

August 2025

Last Update

August 2025

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Frequently asked questions

Do you have questions? Here you can find further information.

Where is Horst based?

Horst is based in Asperg, Germany.

What languages does Horst speak?

Horst speaks the following languages: German (Native), English (Advanced).

How many years of experience does Horst have?

Horst has at least 39 years of experience. During this time, Horst has worked in at least 2 different roles and for 4 different companies. The average length of individual experience is 10 years and 9 months. Note that Horst may not have shared all experience and actually has more experience.

What roles would Horst be best suited for?

Based on recent experience, Horst would be well-suited for roles such as: Product Manager for Customer Cards, Sales & HR.

What companies has Horst worked for in recent years?

In recent years, Horst has worked for Independent Consultant, Trainer & Coach.

Which industries is Horst most experienced in?

Horst is most experienced in industries like Banking and Finance, Retail, and Energy. Horst also has some experience in Insurance, Media and Entertainment and Publishing.

Which business areas is Horst most experienced in?

Horst is most experienced in business areas like Sales, Human Resources (HR), and Marketing. Horst also has some experience in Project Management, Procurement and Purchasing, and Product Development.

Which industries has Horst worked in recently?

Horst has recently worked in industries like Retail.

Which business areas has Horst worked in recently?

Horst has recently worked in business areas like Human Resources (HR), Marketing, and Sales.

What is Horst's education?

Horst holds a Bachelor in Business Administration from Stuttgart Technical College for Business Administration.

What is the availability of Horst?

Horst is immediately available for suitable projects.

What is the rate of Horst?

Horst's rate depends on the specific project requirements. Please use the Meet button on the profile to schedule a meeting and discuss the details.