Horst H.
Self-employed Consultant, Trainer & Coach
Experience
Jan 2012 - Present
13 years 8 monthsSelf-employed Consultant, Trainer & Coach
- Design & implementation of loyalty initiatives (e.g. for Breuninger)
- Acquisition & support of partner companies
- Conducting conflict and team trainings
Jan 2002 - Dec 2012
11 yearsTraining Manager, Project Manager Franchisee Acquisition, Team Lead Key Account Utility Companies, Overall Project Manager
EnBW AG
- Training Manager: sales training & web-based trainings, agency management
- Project Manager Franchisee Acquisition: nationwide recruitment
- Team Lead Key Account Utility Companies: development & management of a customer loyalty program for energy suppliers
- Overall Project Manager Customer Card Energia: strategy, budget & implementation
Jan 1998 - Dec 2002
5 yearsProduct Manager for Customer Cards (Payment & Bonus Systems)
TeleCash GmbH
- Product development, sales activities, service provider management
Jan 1987 - Dec 1997
11 yearsSales & Personnel
Vereinte Versicherung, Deutscher Sparkassenverlag, Landesgirokasse
Summary
Experienced project manager, loyalty expert and key account manager with many years of experience in the energy industry and extensive expertise in customer loyalty programs. Has a keen sense for target group communication, building partner structures and sustainable activation measures.
Core competencies Project & Product Management
- Managing cross-departmental projects (e.g. Energia customer card)
- Strategic and operational responsibility (incl. budget)
- Agile planning & implementation for sales, marketing and personnel development
Customer Loyalty & Loyalty
- Implementation of bonus & customer card programs
- Development of multi-partner program for EnBW and municipal utilities
- Many years of design and implementation of customer loyalty measures for the Breuninger Card
Sales & Partner Acquisition
- Acquisition of franchise and program partners
- B2B & B2C sales activities
- Building key account structures for an EnBW advantage and loyalty program (SüdBest)
Training, Coaching & Personnel Development
- Conducting conflict seminars
- Development of web-based trainings
- Systemic coaching
Languages
German
NativeEnglish
AdvancedEducation
Landesgirokasse Stuttgart
Bank Clerk · Banking
Training as a bank clerk
Fachschule für Betriebswirtschaft Stuttgart
Business Administrator (state-certified), Marketing/Export, HR, Taxation · Stuttgart, Germany
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