Horst Heidl

Product Manager for Customer Cards

Avatar placeholder
Asperg, Germany

Experience

Jan 2012 - Present
14 years
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Independent Consultant, Trainer & Coach

  • Designing & implementing loyalty measures (e.g., for Breuninger)
  • Acquiring & managing partner companies
  • Conducting conflict and team trainings
Jan 2002 - Dec 2012
11 years
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EnBW AG

  • Training manager: sales training & web-based trainings, agency management
  • Project manager for franchise partner acquisition: nationwide recruiting
  • Key account team lead for utilities: setting up & running a customer loyalty program for energy providers
  • Overall project manager for Energia customer card: strategy, budget & implementation
Jan 1998 - Dec 2002
5 years

Product Manager for Customer Cards

TeleCash GmbH

  • Product development
  • Sales activities
  • Vendor management
Jan 1987 - Dec 1997
11 years

Sales & HR

Vereinte Versicherung; Deutscher Sparkassenverlag; Landesgirokasse

Summary

Experienced project manager, loyalty expert, and key account manager with many years of experience in the energy sector and extensive expertise in customer loyalty programs. Has a keen sense for audience targeting, building partner networks, and sustainable activation initiatives.

Skills

Project & Product Management

  • Leading Cross-department Projects (E.g., Energia Customer Card)
  • Strategic And Operational Responsibility (Including Budget)
  • Agile Planning & Execution For Sales, Marketing, And Talent Development

Customer Retention & Loyalty

  • Implementing Bonus & Loyalty Card Programs
  • Building Multi-partner Programs For Enbw And Municipal Utilities
  • Many Years Designing And Implementing Customer Retention Measures For The Breuninger Card

Sales & Partner Acquisition

  • Securing Franchise And Program Partners
  • B2b & B2c Sales Activities
  • Setting Up Key Account Structures For Enbw’s Benefits And Loyalty Program (Südbest)

Training, Coaching & Talent Development

  • Conducting Conflict Seminars
  • Developing Web-based Trainings
  • Systemic Coaching

Languages

German
Native
English
Advanced

Education

Oct 1992 - Jun 1994

Stuttgart Technical College for Business Administration

State-certified business administrator, focus: Marketing/Export, HR, Taxes · Business Administration · Stuttgart, Germany

Oct 1983 - Jun 1986
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Apprenticeship as a Bank Clerk · Bank Clerk

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