Hartmut R.
Business Management - Media Advisory - Business Development
Experience
Apr 2022 - Present
3 years 9 monthsGermany
Executive Advisor (Freelance)
RC-MEDIACON
- Provide consultancy & interim management services in business management, business development, brand communications & media advisory, business transformation, M&A and post-merger integration
- Executive advisor for sustainability & digital transformation: guide companies to measure and benchmark sustainability and digital maturity and provide prioritized roadmaps and recommendations to accelerate and execute transformation
- Network partner at Eisold Mediateam GmbH, Frankfurt: advise advertising companies on marketing & media communications decisions
- Business partner Germany at ID Comms, London & New York: ensure best media strategies, planning and pricing through data-driven evaluations and independent recommendations of advertisers’ media spendings
Apr 2008 - Mar 2022
14 yearsİstanbul, Turkey
CEO Turkey (and CEO Romania & Bulgaria between 2011-2014)
Dentsu
- Developed and established Dentsu TR as the number 2 communications agency group (recma) by growing the business organically across all relevant KPIs with a workforce of 250 by March 2022
- Launched and established group brands Vizeum, iProspect, Isobar, Amnet and Posterscope from scratch
- Led the acquisition of a local top-tier creative agency and managed post-merger integration into Dentsu Turkey
- Built Dentsu group in Bulgaria: tripled business in three years, led and completed JV negotiations with a local communications group, transforming a basic media agency into a consumer-focused and digital-led organization with 70 staff
- Transformed Dentsu Romania from a poor-performing business into a strong competitive, service-oriented market player delivering bought, owned & earned media ecosystem solutions with 85 local experts
- Led the acquisition of a top 3 digital agency
Mar 2006 - Mar 2008
2 years 1 monthİstanbul, Turkey
Managing Director
Carat Turkey
- Built business organically across various sectors and service offers
- Delivered post-merger integration of an acquired media agency successfully
Nov 2000 - Mar 2006
5 years 5 monthsFrankfurt, Germany
Media Director & Member of the Management Board
Vizeum Germany
- Held full strategic planning and P&L responsibility for several key accounts (FMCG, consumer electronics and banking sector)
Oct 1998 - Oct 2000
2 years 1 monthFrankfurt, Germany
Unit Director
Leo Burnett / Starcom
- Held full strategic planning and P&L responsibility for Fiat Group (including Alfa Romeo and Lancia)
- Generated continuously high client satisfaction scores
May 1994 - Sep 1998
4 years 5 monthsWiesbaden, Germany
Planner
HMS-Carat
- Media planner and buyer for a wide range of clients across various sectors.
Summary
16 years of experience in business management at C-Level and more than 25 years in the media and advertising industry working in local, international and multi-cultural environments. Hands on senior business executive with strong management and leadership skills with a proven track record in Business Management, Business Transformation, Go-to Market Strategies, international Project Management and Business Development. Result-proven and growth-oriented leader with repeated success in multiple markets, expanding international footprint, driving vision and achieving critical strategic goals.
Skills
- Leadership
- Teambuilding, Attracting And Retaining Talents, Staff Motivation
- Business Development
- M&a And Post Merger Integration
- Marketing Communications & Media
- Business Transformation
Languages
German
NativeEnglish
AdvancedTurkish
IntermediateEducation
Oct 1989 - Jun 1993
University of Applied Science
Diploma, Business Administration, Marketing & Sales · Business Administration, Marketing & Sales · Wiesbaden, Germany
Oct 1986 - Jun 1988
Boehringer Ingelheim
Professional degree: Industrial Clerk · Industrial Clerk · Ingelheim am Rhein, Germany
Sebastian Münster Gymnasium
Abitur (University Entrance Diploma) · High School Diploma · Ingelheim am Rhein, Germany
Certifications & licenses
Certified Partner Digitopia.co & CXO Transform
Digital Maturity Index Practitioner
Sustainability Maturity Index Practitioner
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