Hartmut Riester
Business Management - Media Advisory - Business Development
Experience
Executive Advisor (Freelance)
RC-MEDIACON
- Provide consultancy & interim management services in business management, business development, brand communications & media advisory, business transformation, M&A and post-merger integration
- Executive advisor for sustainability & digital transformation: guide companies to measure and benchmark sustainability and digital maturity and provide prioritized roadmaps and recommendations to accelerate and execute transformation
- Network partner at Eisold Mediateam GmbH, Frankfurt: advise advertising companies on marketing & media communications decisions
- Business partner Germany at ID Comms, London & New York: ensure best media strategies, planning and pricing through data-driven evaluations and independent recommendations of advertisers’ media spendings
CEO Turkey (and CEO Romania & Bulgaria between 2011-2014)
Dentsu
- Developed and established Dentsu TR as the number 2 communications agency group (recma) by growing the business organically across all relevant KPIs with a workforce of 250 by March 2022
- Launched and established group brands Vizeum, iProspect, Isobar, Amnet and Posterscope from scratch
- Led the acquisition of a local top-tier creative agency and managed post-merger integration into Dentsu Turkey
- Built Dentsu group in Bulgaria: tripled business in three years, led and completed JV negotiations with a local communications group, transforming a basic media agency into a consumer-focused and digital-led organization with 70 staff
- Transformed Dentsu Romania from a poor-performing business into a strong competitive, service-oriented market player delivering bought, owned & earned media ecosystem solutions with 85 local experts
- Led the acquisition of a top 3 digital agency
Managing Director
Carat Turkey
- Built business organically across various sectors and service offers
- Delivered post-merger integration of an acquired media agency successfully
Media Director & Member of the Management Board
Vizeum Germany
- Held full strategic planning and P&L responsibility for several key accounts (FMCG, consumer electronics and banking sector)
Unit Director
Leo Burnett / Starcom
- Held full strategic planning and P&L responsibility for Fiat Group (including Alfa Romeo and Lancia)
- Generated continuously high client satisfaction scores
Planner
HMS-Carat
- Media planner and buyer for a wide range of clients across various sectors.
Industries Experience
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Experienced in Advertising (32 years) and Media and Entertainment (10 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (29.5 years), Strategy (27.5 years), Business Intelligence (4 years), and Project Management (2 years).
Summary
16 years of experience in business management at C-Level and more than 25 years in the media and advertising industry working in local, international and multi-cultural environments. Hands on senior business executive with strong management and leadership skills with a proven track record in Business Management, Business Transformation, Go-to Market Strategies, international Project Management and Business Development. Result-proven and growth-oriented leader with repeated success in multiple markets, expanding international footprint, driving vision and achieving critical strategic goals.
Skills
- Leadership
- Teambuilding, Attracting And Retaining Talents, Staff Motivation
- Business Development
- M&a And Post Merger Integration
- Marketing Communications & Media
- Business Transformation
Languages
Education
University of Applied Science
Diploma, Business Administration, Marketing & Sales · Business Administration, Marketing & Sales · Wiesbaden, Germany
Boehringer Ingelheim
Professional degree: Industrial Clerk · Industrial Clerk · Ingelheim am Rhein, Germany
Sebastian Münster Gymnasium
Abitur (University Entrance Diploma) · High School Diploma · Ingelheim am Rhein, Germany
Certifications & licenses
Certified Partner Digitopia.co & CXO Transform
Digital Maturity Index Practitioner
Sustainability Maturity Index Practitioner
Profile
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