Recommended expert

Emilio De cesare

Senior Commerce & Retail Media Manager

Emilio De cesare
Munich, Germany

Experience

Jun 2025 - Dec 2025
7 months
Munich, Germany

Senior Commerce & Retail Media Manager

Publicis Media

  • Amazon Ads strategy and activation (Sponsored Ads, DSP, AMC) across 12 markets (EMEA + North America), aligned to global frameworks and Amazon partnership guidelines
  • Defined full-funnel audience strategies, aligning DSP and AMC segments with country-level objectives
  • Built Q4 budget frameworks and pacing guardrails to reduce underspend and protect ROAS and reach targets
  • Partnered with analytics teams on AMC analysis (path-to-conversion, overlap, new-to-brand) to drive optimisation actions
  • Led Prime Day and BFCM planning and activation across markets, ensuring consistency and budget utilisation
  • Acted as primary point of contact for Amazon, coordinating betas and strategic updates with internal stakeholders
  • Developed Pacvue custom dashboards and improved workflows to standardise reporting and activation processes
Mar 2025 - Present
11 months
Munich, Germany

Retail Media & Commerce Consultant, Founder & Author

Independent

  • Built a retail media advisory practice for brands and agencies (Amazon Ads + operating models), delivering roadmaps, peak playbooks and QBR dashboards
  • Publish thought leadership via a specialized blog on Sponsored Ads, DSP, AMC and measurement
Apr 2024 - Apr 2025
1 year 1 month
Milan, Italy

E-commerce Media Lead

PHD Media (Omnicom Media Group)

  • Led retail media and commerce strategy for the agency’s largest Pharma client, integrating Amazon media, content and commerce operations across Amazon and selected marketplaces
  • Led full-funnel Amazon Ads programs (Sponsored Ads, DSP, AMC, Attribution) with programmatic and search stakeholders
  • Improved digital shelf performance (catalog governance, PDP optimisation, Brand Store updates, retail SEO)
  • Managed exclusive product launches on Amazon, including co-branded sponsorships and event-based activations
  • Partnered on commerce operations (P&L / profitability, pricing and Buy Box stability, promos and forecasting)
  • Expanded beyond Amazon, launching quick commerce activation (Glovo) and new pharma e-commerce verticals
  • Owned budgeting, forecasting and financial processes; enabled teams via training (e.g., Helium 10) and pitch support
Sep 2023 - Apr 2024
8 months
Milan, Italy

Marketplace Advertising Manager

BrandOn Group

  • Led multi-platform marketplace advertising strategies across major European retailers for global and local brands
  • Managed full-funnel campaigns across Amazon and key EU marketplaces, adapting strategy to platform dynamics
  • Owned budgeting and performance optimisation, improving ROI through structured analysis, testing and iteration
  • Supported the launch and scaling of the internal marketplace advertising team through processes, training and capability development
Oct 2022 - Sep 2023
1 year
Barcelona, Spain

Team Manager, Pan-EU Account Management

Amazon

  • Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
  • Led account strategy and growth planning with clear priorities and trade-offs
  • Drove performance through structured testing, optimisation and experimentation
  • Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
  • Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
  • Standardised processes and reporting to increase accountability and reduce recurring issues
Oct 2021 - Oct 2022
1 year 1 month
Barcelona, Spain

Account Manager

Amazon

  • Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
  • Led account strategy and growth planning with clear priorities and trade-offs
  • Drove performance through structured testing, optimisation and experimentation
  • Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
  • Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
  • Standardised processes and reporting to increase accountability and reduce recurring issues
May 2020 - Oct 2021
1 year 6 months
Bratislava, Slovakia

Advertising Specialist

Amazon

  • Managed and coached a Pan-EU team, improving execution quality and stakeholder alignment
  • Led account strategy and growth planning with clear priorities and trade-offs
  • Drove performance through structured testing, optimisation and experimentation
  • Partnered with internal stakeholders to align commercial priorities, constraints and activation plans
  • Delivered enablement (training, playbooks, best practices) to scale consistent execution across teams
  • Standardised processes and reporting to increase accountability and reduce recurring issues

Summary

Senior E-commerce & Retail Media leader and consultant (8+ years) with experience at Amazon and international agencies. Manager and team lead, I run multi-country programs across US, EMEA, and APAC, stewarding multi-million-euro budgets for mid-size and enterprise brands. I build scalable processes and coach teams—turning complex insights (including AMC-level measurement) into operating models that drive accountability and growth.

Skills

  • Retail Media Strategy
  • Amazon Ads (Sp/sb/sd)
  • Amazon Dsp (Olv/stv/ctv)
  • Amc
  • Pacvue
  • Measurement & Attribution
  • Budget Pacing
  • Forecasting
  • Governance/operating Models
  • Retail Readiness
  • Stakeholder Management
  • Team Leadership

Languages

Italian
Native
English
Advanced
Spanish
Intermediate
German
Elementary

Education

Oct 2016 - Jun 2017

Ca' Foscari University of Venice

Postgraduate Master · Economics & Tourism Management · Venice, Italy

Oct 2011 - Jun 2014

Suor Orsola Benincasa University (UNISOB)

BA in Humanities · Humanities · Italy

Certifications & licenses

Criteo Retail Media Offsite

Amazon DSP Campaigns

Amazon Sponsored Ads Advanced

Criteo Retail Media Onsite Sponsored Products

Pacvue Commerce Foundations

Pacvue DSP Foundations

Need a freelancer? Find your match in seconds.
Try FRATCH GPT
More actions

Similar Freelancers

Discover other experts with similar qualifications and experience

Roxana Bieber
Roxana Bieber

Omnichannel Strategy Lead & Transformation Management

View Profile
Philipp Frenz
Philipp Frenz

Retail Media Consultant

View Profile
Corbinian Schedlbauer
Corbinian Schedlbauer

Interim Head of E-Commerce | Expert in E-Commerce Growth Strategies | Digital Marketing

View Profile
Dirk Limburg
Dirk Limburg

Commercial Director & Retail Media GSA

View Profile
Kai Thomas
Kai Thomas

Senior Community Manager

View Profile
Stefanie Kellner
Stefanie Kellner

Founder & Digital Marketing Freelancer

View Profile
Jennifer Kiunke
Jennifer Kiunke

AI Product Manager and Engineer

View Profile
Slavina Vasileva
Slavina Vasileva

Marketing Director

View Profile
Artur Schmalz
Artur Schmalz

Marketing Consultant // Strategy & Campaigning

View Profile
María Bohórquez
María Bohórquez

Senior Digital Account Manager

View Profile
Philip Ehlers
Philip Ehlers

Interim Lead Growth & Optimization Amazon EU8 & US

View Profile
Florian Müller
Florian Müller

Country Manager DACH

View Profile
Eli Belilius
Eli Belilius

Analyst

View Profile
Gabriele Sosnizkij
Gabriele Sosnizkij

Interim Media Manager

View Profile
Daniel Rohde
Daniel Rohde

Senior Digital Marketing Manager

View Profile
Franz Schumann-halder
Franz Schumann-halder

Freelance Consultant

View Profile
Adrian Göldner
Adrian Göldner

Founder & CMO

View Profile
Markus Kümpel
Markus Kümpel

Online Marketing Expert

View Profile
Tony Stubenrauch
Tony Stubenrauch

Interim Digital Excellence Manager

View Profile
Ralf Roßkopf
Ralf Roßkopf

Project and Interim Manager Marketing | CRM | CX

View Profile
Mia Kaluza
Mia Kaluza

Social Media Freelance

View Profile
Peer Wiesner
Peer Wiesner

Co-Founder

View Profile
Jennifer Becker
Jennifer Becker

Senior Campaign Manager

View Profile
Ebru Ataman
Ebru Ataman

Product Operations Manager, Media Operations & Growth, Global Marketing

View Profile
Marc Hammerschmidt
Marc Hammerschmidt

Head of Programmatic

View Profile
Hong Freelancer
Hong Freelancer

Performance Ads Consultant (Meta)

View Profile
Jasmin Kirst
Jasmin Kirst

Digital / E-Commerce Consultant

View Profile
Christoph Vierbauch
Christoph Vierbauch

Head of Digital Transformation and Requirements Definition for Sales, Marketing and Category Management

View Profile
Pasun Zarif
Pasun Zarif

Marketing Manager E-Commerce EU-W

View Profile
Tres Belk
Tres Belk

Europe Senior Marketing Manager of Special Projects

View Profile