Christoph Krauss
Experienced E-Commerce Leader | Strategy & Operations
Experience
Apr 2021 - Sep 2022
1 year 6 months Jakarta, Indonesia
Chief Operating Officer (COO)
HappyFresh
- Led business operations across three markets (Indonesia, Malaysia, and Thailand), developing and implementing strategic plans to drive business growth and profitability
- Spearheaded the company's transformation from a marketplace model to an inventory-led 1P model, successfully building and launching a dark store network in Jakarta, Bangkok and Kuala Lumpur
- Managed a team of 350+ back office staff and 1000+ shoppers/drivers, providing leadership, training and performance management
Feb 2018 - Mar 2021
3 years 2 months Jakarta, Indonesia
Vice President – Strategic Development
HappyFresh
- Led strategic planning efforts among HappyFresh's executive management team, setting objectives and key results, competitive landscape analysis, generating and harmonizing functional roadmaps, developing business cases, allocating resources, and establishing steering groups to ensure effective execution
- Spearheaded a number of cross-functional special projects, including strategic partnerships with Grab and LINE, building and launching joint grocery verticals
- Scaled business operations by 2.5x during the peak of COVID within a matter of 4 weeks
Aug 2017 - Aug 2018
1 year 1 month Bangkok, Thailand
Managing Director Thailand
HappyFresh
- Successfully led HappyFresh's Thailand business, taking full P&L ownership while managing a team of 60+ people across various business functions, including operations, marketing, business development, finance and HR
- Grew topline GMV by 2x YoY while conducting a full overhaul of the country's operational setup
Nov 2015 - Jul 2017
1 year 9 months Jakarta, Indonesia
(Senior) Manager – HQ Operations
HappyFresh
- Strategized and implemented last mile delivery initiatives across five markets, increasing Net Promoter Score by 20%+ through improvements in on-time performance, out of stock occurrences, returns and rejections
- Reduced delivery cost by 40%+ by establishing and delivering on an integrated action plan between country operations teams, as well as product and tech
- Acted as product manager, directly collaborating with a team of developers for several months, improving delivery efficiency by 25%+ through improved routing, order-batching and geofencing features
Sep 2014 - Feb 2015
6 months Poole, United Kingdom
Intern
Siemens
Supported feature extension development to an IT service management platform (ServiceNow)
Aug 2012 - Feb 2013
7 months Munich, Germany
Research Assistant
Technische Universität München
Conducted research on IP modularity in software platforms and ecosystems at the chair for Innovation Management
Mar 2011 - Dec 2011
10 months Munich, Germany
Part Timer
Siemens IT Solutions / Atos Consulting
Developed a tech trend radar for an automotive client; supported post merger integration project management office
Mar 2010 - Dec 2010
10 months Munich, Germany
Part Timer
M+P Consulting
Supported client projects in the areas of energy trade and commercial facility management
Summary
Led business operations across three markets (Indonesia, Malaysia, and Thailand), developing and implementing strategic plans to drive business growth and profitability
Spearheaded the company's transformation from a marketplace model to an inventory-led 1P model, successfully building and launching a dark store network in Jakarta, Bangkok and Kuala Lumpur
Managed a team of 350+ back office staff and 1000+ shoppers/drivers, providing leadership, training and performance management
Languages
English
Advanced
German
Advanced
Education
Oct 2012 - Jun 2015
Technische Universität München
Master of Science · Management & Technology · Munich, Germany
Oct 2009 - Jun 2012
Technische Universität München
Bachelor of Science · Management & Technology · Munich, Germany
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