Fathi Ben Sassi
Digital Retail Consultant & International Rollout Management
Experience
Digital Retail Consultant & International Rollout Management
Volkswagen Commercial Vehicles AG / CBC GmbH
- Supporting international rollout and developing the digital retail strategy
- Responsible for rollout management, stakeholder coordination, and digital product management
Lead Product Owner eBusiness & eCommerce
KNF DAC GmbH
- Built a scalable B2B eCommerce platform, including technology, processes, and organization
- Launched MVP within six months; responsible for structure, execution, and team leadership
Digital Consultant & Experience Strategy
Alphabet Int. (BMW FS) / TRACK GmbH
- Provided international strategy consulting in brand experience and service design
- Led development of the experience strategy focusing on digital touchpoints and customer journeys
Experience Strategy Online Sales Journey
MINI (BMW Group) / TRACK GmbH
- Conducted ideation and research project for the digital sales journey
- Developed use cases and customer journeys for the online purchasing process
HR Transformation & Experience Strategy
CARIAD / diconium strategy GmbH
- Designed the onboarding journey for new employees
- Responsible for strategy, UX concept, and project management
Strategic Design Voice Assistant & Brand Strategy
ŠKODA HQ (Prague) / OPTIMISTHJNK
- Strategic development of the ŠKODA Voice Assistant including brand positioning
- Integration of UX design, brand strategy, and innovation concepts in an international context
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Automotive (4.5 years), Manufacturing (1 year), Banking and Finance (0.5 years), and Professional Services (0.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (4.5 years), Strategy (4 years), Project Management (3 years), Information Technology (1 year), Marketing (1 year), and Human Resources (0.5 years).
Summary
Strategy Consultant with over 15 years of leadership experience in the digital transformation of brands, services, and business models. Driving international rollouts, managing complex stakeholder landscapes, and developing scalable end-to-end solutions at the intersection of business, technology, and customer experience. Strategic in vision, precise in execution.
Driving the consulting and implementation of digital business models, customer experience strategies, and service platforms – from ideation to go-to-market (B2B & B2C). Shaping use cases, business cases, and end-to-end customer journeys.
Proven leadership in (agile) organizational development, business development, and international rollout management. Accountability for strategy, marketing, product development, and C-level stakeholder engagement.
Strong expertise in insights-driven strategy: qualitative and quantitative analysis, design of PMTO structures (processes, methodology, theory, organization), coaching, and agile team leadership.
Skills
Business And Digitalization Strategies
Brand And Communication Strategies
Agile Methods And Strategic Design
Teamwork, Team Management & Leadership
Research, Insight And Trend Analysis
Curiosity & Creative Drive
Design Thinking
Experience-driven Service & Customer Design
Digital Business Model Design / Innovation
Stakeholder Analysis
Stakeholder Management
Workshop Facilitation
Atlassian Confluence
Jira
Kanban
Scrum
Bpmn
Figma
Miro
Languages
Education
University of Cologne
Business Administration (Marketing, Media Management, Social Psychology) · Cologne, Germany
Certifications & licenses
Scrum PO/Master
GFU Cologne
WAK Certified Advertising Specialist
Profile
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