Baris A. - Product Manager

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Berlin, Germany

Experience

Jan 2021 - May 2025

4 years 5 months

İstanbul, Turkey

Product Manager

TAV Operation Services

Led a cross-functional product team (4 FTEs) with full P&L responsibility for a global hospitality services portfolio — including Airport Lounges, Meet and Greet, Fast Track, Airport Transfers, and Digital Products — across 30+ airports.
Launched and monetized TAV’s travel membership app, increasing B2C revenue by 35% and boosting customer loyalty (NPS).
Acted as Commercial Lead for the first centralized airport services marketplace, integrating multiple services and payment flows into a unified platform and generating new revenue streams.
Translated market intelligence and B2B insights into product development, segmentation, and CRM strategies, achieving 2x revenue growth.
Built alignment across marketing, sales and operations, to execute cohesive, brand-aligned product strategies.
Delivered executive reporting and insights to C-suite leadership, shaping innovation roadmaps and service enhancements.

Jan 2017 - Jan 2021

4 years 1 month

İstanbul, Turkey

Sales Manager - Americas & Europe

TAV Operation Services

Directed B2B sales and account management for the Americas and Europe airport lounge network, delivering €15M+ annual revenue.
Acquired, grew, and retained strategic partnerships with airlines, aggregators, and financial institutions, achieving 90%+ client retention through tailored commercial solutions and proactive relationship management.
Increased average revenue per account by introducing upsell initiatives, co-branded campaigns, and performance-driven promotional offers.
Led regional sales pipeline across multiple markets, negotiating high-value contracts and adapting sales strategies to local market dynamics.
Partnered with marketing and analytics teams to segment accounts, track KPIs, and design targeted campaigns that boosted deal value and account penetration.

May 2015 - Jan 2017

1 year 9 months

İstanbul, Turkey

Online Sales Associate Manager

TAV Operation Services

Directed sales and marketing operations for TAV’s online travel platform, Tavport.com, initially growing B2C travel bookings before executing a strategic pivot to B2B partnerships to improve market positioning in a highly competitive online travel landscape.
Established Tavport as a leading B2B platform in the airport transfers segment by onboarding corporate clients and travel agencies, and negotiating long-term commercial agreements that generated repeat business and steady revenue growth.

Mar 2014 - May 2015

1 year 3 months

İstanbul, Turkey

Business Development

Grand Bazaar App

Built and monetized business and revenue models from scratch for the startup offering a digital navigation and marketplace app for Istanbul's historic Grand Bazaar.
Negotiated sponsorships and strategic partnerships for funding and app expansion.

Nov 2011 - Jul 2013

1 year 9 months

İstanbul, Turkey

Sales Manager

Gezlong

Prospected and secured new hotel partners, negotiating and finalizing contracts for exclusive travel deals, achieving an average 20% margin improvement on negotiated rates.
Managed end-to-end B2B sales pipeline to expand inventory and support business growth.
Executed a year-round promotional calendar, leading to a 40% increase in booking conversions during campaign periods.

Apr 2008 - Aug 2011

3 years 5 months

İstanbul, Turkey

Procurement Manager

Best Buy

Established and implemented procurement guidelines across Turkey operations, standardizing vendor selection, compliance, and sourcing processes.
Oversaw procurement and timely delivery of assets and inventory for multiple store openings and ongoing operations, ensuring 100% on-time fulfillment for key projects.
Recognized 3x by executive leadership for streamlining procurement workflows and driving cross-functional efficiencies.

Aug 2005 - Apr 2008

2 years 9 months

İzmir, Turkey

Procurement Specialist

Tesco Kipa

Managed end-to-end procurement of services and operational needs for HQ and 30+ retail locations across Turkey, ensuring quality, cost-effectiveness, and timely delivery.
Acted as key liaison between local teams and European procurement leadership to align sourcing strategies with group-wide standards and efficiency goals.
Implemented vendor performance tracking and contract optimization measures, contributing to enhanced service levels and reduced operational risks.
Recognized with 5× Company Values Awards for exceeding expectations, leading initiatives outside core scope, and delivering cross-functional impact.

Feb 2005 - Aug 2005

7 months

Ankara, Turkey

International Relations Specialist

LOSEV

Coordinated outreach and partnerships with international institutions, NGOs, and diplomatic missions for LOSEV (Foundation for Children with Leukemia).

Oct 2003 - Sep 2004

1 year

Ankara, Turkey

Interpreter

The Embassy of Thailand

Provided professional English–Turkish interpretation and translation services for diplomatic meetings, official communications, and cultural events.

Summary

Sales and business development professional with 15+ years of experience driving multi-million-euro revenue growth, strategic partnerships, and market expansion with partners and clients across Europe and the USA.

Proven track record in acquiring and retaining top-tier clients, negotiating high-value contracts, and scaling digital platforms in the travel, hospitality, and retail sectors.

Skilled in international sales strategy, key account management, and partner-driven growth, with a strong ability to align commercial, product, and marketing initiatives.

Recognized for a customer-centric, data-driven approach and success in building long-lasting partnerships in multicultural markets.