Andreas Bass

Interim Senior SEA Manager (Freelance)

Berlin, Germany
Experience
Jul 2022 - Nov 2022
5 months
Germany

Interim Senior SEA Manager (Freelance)

Havas Media Germany GmbH

  • Management and optimization of SEA campaigns (Google Ads, Microsoft Ads, Amazon Ads)
Apr 2022 - Nov 2022
8 months
Germany

Interim Senior SEA Manager (Freelance)

Hurra Communications GmbH

  • Management and optimization of SEA campaigns (Google Ads, Microsoft Ads)
Feb 2022 - Nov 2022
10 months
Germany

Google Ads Consultant (Freelance)

prepend GmbH

  • Setup of the Google Ads account (Search)
  • Ongoing optimization of the campaigns
Apr 2021 - Sep 2021
6 months
Germany

SEA Freelancer

Parfümerie Douglas GmbH

  • Management and optimization of SEA campaigns (Google Shopping, Dynamic Search Ads, text ads), Bing campaigns and price comparison campaigns
  • Coordination and project management within the SEA team
Aug 2020 - Feb 2021
7 months
Germany

Interim Account Manager (Freelance)

Sparkassen-Finanzportal

  • Setup of Search and Display campaigns
  • Operational management (Google Ads account management)
May 2018 - Dec 2020
2 years 8 months
Berlin, Germany

Performance Marketing Consultant (Freelance)

Berliner Verkehrsbetriebe (BVG)

  • Development of a performance marketing strategy (SEM, SEA)
  • Setup of all Google Ads accounts (Search, Display, App campaigns)
  • Monitoring and optimization of campaigns
Mar 2018 - Nov 2022
4 years 9 months
Germany

Google Ads Consultant (Freelance)

Schumann Burghart LLP

  • Setup of the Google Ads account (Search)
  • Ongoing optimization of the campaigns
Dec 2016 - Jan 2017
2 months
Germany

YouTube Ads Interim Manager (Freelance)

fischerAppelt

  • Two-month interim assignment
  • Management of multiple accounts (automotive industry)
  • Setup and optimization of TrueView campaigns (YouTube Ads)
Dec 2015 - Dec 2016
1 year 1 month
Germany

Performance Marketing Consultant (Freelance)

Ampya (ProSiebenSat1 Media)

  • Development of a performance marketing strategy (SEM, SEA)
  • Setup of all Google Ads accounts (Search, Display, App campaigns)
  • Ongoing optimization of campaigns
Aug 2015 - Nov 2022
7 years 4 months
Berlin, Germany

Google Ads Consultant (Freelance)

Existenzgründerhilfe Berlin

  • Regular audit of Google Ads campaigns
  • Creation of an action plan for campaign optimization
Dec 2014 - Nov 2022
8 years
Germany

SEA Consultant/Freelancer

Online Marketing Bass

  • 10 years of experience as a freelance Google Ads (interim) manager
  • Focus: Lead generation
  • B2B projects at prepend GmbH, Schumann Burghart LLP
  • B2C projects at Douglas, Berliner Verkehrsbetriebe (BVG), Sparkassen-Finanzportal, fischerAppelt
  • Google Ads certifications (valid until 01/2023)
Dec 2014 - Feb 2016
1 year 3 months
Germany

Performance Marketing Consultant (Freelance)

Watchever GmbH (Vivendi)

  • Restructuring Google Ads accounts after product relaunch
  • Ongoing optimization of all Google Ads campaigns (Search, Display, Video, App, remarketing)
Sep 2012 - Nov 2014
2 years 3 months
Germany

Senior SEM/SEA Manager

Watchever GmbH (Vivendi)

  • Responsible for new customer acquisition through SEM/SEA
  • Development of a holistic SEM/SEA strategy (Search, Display, Video, and App campaigns)
  • Setup of all Google Ads and Microsoft Bing accounts
  • Continuous testing, analysis, and optimization of campaigns
Oct 2011 - Sep 2012
1 year

Google Ads (SEM/SEA) Freelancer

  • Strategic consulting (analysis, strategy, Google Ads account setup)
  • Operational management (Google Ads account management)
  • Google Ads interim management
Jul 2010 - Jun 2011
1 year
Germany

Marketing Manager

mashero GmbH

Sep 2003 - Jun 2004
10 months
Munich, Germany

Civil service: Assistant in the neurological intensive care unit

Städtisches Krankenhaus München-Harlaching

Languages
German
Native
English
Advanced
Spanish
Advanced
French
Advanced
Italian
Advanced
Education
Oct 2007 - Apr 2009

Bordeaux Management School, Universidad Rey Juan Carlos

Master · International Marketing · Bordeaux, France · 15.5/20 (GPA 1.3)

Oct 2004 - Sep 2007

University of Passau, University of Western Sydney

Bachelor of Arts · Cultural Economics · Passau, Germany · 1.8

Sep 1994 - Jun 2003

Georg-Büchner-Gymnasium Rheinfelden

High school diploma (Abitur) · Rheinfelden, Germany

Certifications & licenses

Google Ads Certification (Search, Display, Video)

Google Ads Certifications

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