Andreas Bass
Interim Senior SEA Manager (Freelance)
Experience
Jul 2022 - Nov 2022
5 monthsGermany
Interim Senior SEA Manager (Freelance)
Havas Media Germany GmbH
- Management and optimization of SEA campaigns (Google Ads, Microsoft Ads, Amazon Ads)
Apr 2022 - Nov 2022
8 monthsGermany
Interim Senior SEA Manager (Freelance)
Hurra Communications GmbH
- Management and optimization of SEA campaigns (Google Ads, Microsoft Ads)
Feb 2022 - Nov 2022
10 monthsGermany
Google Ads Consultant (Freelance)
prepend GmbH
- Setup of the Google Ads account (Search)
- Ongoing optimization of the campaigns
Apr 2021 - Sep 2021
6 monthsGermany
SEA Freelancer
Parfümerie Douglas GmbH
- Management and optimization of SEA campaigns (Google Shopping, Dynamic Search Ads, text ads), Bing campaigns and price comparison campaigns
- Coordination and project management within the SEA team
Aug 2020 - Feb 2021
7 monthsGermany
Interim Account Manager (Freelance)
Sparkassen-Finanzportal
- Setup of Search and Display campaigns
- Operational management (Google Ads account management)
May 2018 - Dec 2020
2 years 8 monthsBerlin, Germany
Performance Marketing Consultant (Freelance)
Berliner Verkehrsbetriebe (BVG)
- Development of a performance marketing strategy (SEM, SEA)
- Setup of all Google Ads accounts (Search, Display, App campaigns)
- Monitoring and optimization of campaigns
Mar 2018 - Nov 2022
4 years 9 monthsGermany
Google Ads Consultant (Freelance)
Schumann Burghart LLP
- Setup of the Google Ads account (Search)
- Ongoing optimization of the campaigns
Dec 2016 - Jan 2017
2 monthsGermany
YouTube Ads Interim Manager (Freelance)
fischerAppelt
- Two-month interim assignment
- Management of multiple accounts (automotive industry)
- Setup and optimization of TrueView campaigns (YouTube Ads)
Dec 2015 - Dec 2016
1 year 1 monthGermany
Performance Marketing Consultant (Freelance)
Ampya (ProSiebenSat1 Media)
- Development of a performance marketing strategy (SEM, SEA)
- Setup of all Google Ads accounts (Search, Display, App campaigns)
- Ongoing optimization of campaigns
Aug 2015 - Nov 2022
7 years 4 monthsBerlin, Germany
Google Ads Consultant (Freelance)
Existenzgründerhilfe Berlin
- Regular audit of Google Ads campaigns
- Creation of an action plan for campaign optimization
Dec 2014 - Nov 2022
8 yearsGermany
SEA Consultant/Freelancer
Online Marketing Bass
- 10 years of experience as a freelance Google Ads (interim) manager
- Focus: Lead generation
- B2B projects at prepend GmbH, Schumann Burghart LLP
- B2C projects at Douglas, Berliner Verkehrsbetriebe (BVG), Sparkassen-Finanzportal, fischerAppelt
- Google Ads certifications (valid until 01/2023)
Dec 2014 - Feb 2016
1 year 3 monthsGermany
Performance Marketing Consultant (Freelance)
Watchever GmbH (Vivendi)
- Restructuring Google Ads accounts after product relaunch
- Ongoing optimization of all Google Ads campaigns (Search, Display, Video, App, remarketing)
Sep 2012 - Nov 2014
2 years 3 monthsGermany
Senior SEM/SEA Manager
Watchever GmbH (Vivendi)
- Responsible for new customer acquisition through SEM/SEA
- Development of a holistic SEM/SEA strategy (Search, Display, Video, and App campaigns)
- Setup of all Google Ads and Microsoft Bing accounts
- Continuous testing, analysis, and optimization of campaigns
Oct 2011 - Sep 2012
1 yearGoogle Ads (SEM/SEA) Freelancer
- Strategic consulting (analysis, strategy, Google Ads account setup)
- Operational management (Google Ads account management)
- Google Ads interim management
Jul 2010 - Jun 2011
1 yearGermany
Marketing Manager
mashero GmbH
Sep 2003 - Jun 2004
10 monthsMunich, Germany
Civil service: Assistant in the neurological intensive care unit
Städtisches Krankenhaus München-Harlaching
Languages
German
NativeEnglish
AdvancedSpanish
AdvancedFrench
AdvancedItalian
Advanced Education
Oct 2007 - Apr 2009
Bordeaux Management School, Universidad Rey Juan Carlos
Master · International Marketing · Bordeaux, France · 15.5/20 (GPA 1.3)
Oct 2004 - Sep 2007
University of Passau, University of Western Sydney
Bachelor of Arts · Cultural Economics · Passau, Germany · 1.8
Sep 1994 - Jun 2003
Georg-Büchner-Gymnasium Rheinfelden
High school diploma (Abitur) · Rheinfelden, Germany
Certifications & licenses
Google Ads Certification (Search, Display, Video)
Google Ads Certifications
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