Experience
Jul 2022 - Nov 2022
5 months
- Management and optimization of SEA campaigns (Google Ads, Microsoft Ads, Amazon Ads)
Apr 2022 - Nov 2022
8 months
- Management and optimization of SEA campaigns (Google Ads, Microsoft Ads)
Feb 2022 - Nov 2022
10 months
- Setup of the Google Ads account (Search)
- Ongoing optimization of the campaigns
Apr 2021 - Sep 2021
6 months
- Management and optimization of SEA campaigns (Google Shopping, Dynamic Search Ads, text ads), Bing campaigns and price comparison campaigns
- Coordination and project management within the SEA team
Aug 2020 - Feb 2021
7 months
- Setup of Search and Display campaigns
- Operational management (Google Ads account management)
May 2018 - Dec 2020
2 years 8 months
- Development of a performance marketing strategy (SEM, SEA)
- Setup of all Google Ads accounts (Search, Display, App campaigns)
- Monitoring and optimization of campaigns
Mar 2018 - Nov 2022
4 years 9 months
- Setup of the Google Ads account (Search)
- Ongoing optimization of the campaigns
Dec 2016 - Jan 2017
2 months
- Two-month interim assignment
- Management of multiple accounts (automotive industry)
- Setup and optimization of TrueView campaigns (YouTube Ads)
Dec 2015 - Dec 2016
1 year 1 month
- Development of a performance marketing strategy (SEM, SEA)
- Setup of all Google Ads accounts (Search, Display, App campaigns)
- Ongoing optimization of campaigns
Aug 2015 - Nov 2022
7 years 4 months
- Regular audit of Google Ads campaigns
- Creation of an action plan for campaign optimization
Dec 2014 - Nov 2022
8 years
- 10 years of experience as a freelance Google Ads (interim) manager
- Focus: Lead generation
- B2B projects at prepend GmbH, Schumann Burghart LLP
- B2C projects at Douglas, Berliner Verkehrsbetriebe (BVG), Sparkassen-Finanzportal, fischerAppelt
- Google Ads certifications (valid until 01/2023)
Dec 2014 - Feb 2016
1 year 3 months
- Restructuring Google Ads accounts after product relaunch
- Ongoing optimization of all Google Ads campaigns (Search, Display, Video, App, remarketing)
Sep 2012 - Nov 2014
2 years 3 months
- Responsible for new customer acquisition through SEM/SEA
- Development of a holistic SEM/SEA strategy (Search, Display, Video, and App campaigns)
- Setup of all Google Ads and Microsoft Bing accounts
- Continuous testing, analysis, and optimization of campaigns
Oct 2011 - Sep 2012
1 year
- Strategic consulting (analysis, strategy, Google Ads account setup)
- Operational management (Google Ads account management)
- Google Ads interim management
Jul 2010 - Jun 2011
1 yearSep 2003 - Jun 2004
10 months