Alexander Klaus
Freelancer Brand & Marketing Consulting
Experience
Freelancer Brand & Marketing Consulting
Brand Management Service
- Freelance Brand/Marketing Manager for companies and agencies
- Project & account management
- Account direction & team leadership for Brand & Corporate Identity
- Packaging Design
- Brand development
- Communication campaigns
- Business development
- Sales marketing
- Brand activation
- Agency management
Director Client Service
Delikatessen Agentur für Marken und Design GmbH
- Account director for FMCG brand identity & packaging projects
- New business development
- Lead pitches for brand identity & activation
- Team leadership of designers, copywriters and print producers
Manager Marketing Consulting Brand Activation & Shopper Marketing
Pahnke Markenmacherei GmbH
Senior Brand Consultant
Pahnke Markenmacherei GmbH
- Team leadership (technical and disciplinary)
- Development of brand strategy and FMCG brand management with focus on brand activation within 360-degree campaigns
- Account and project management
- Packaging design
- Shopper marketing
- Trade marketing
- POS marketing
- Product launches
- Budget responsibility for Storck Germany (Toffifee, Nimm 2, Knoppers, Mamba, Bunte Welt, RIESEN)
Senior Brand Consultant
Landor Associates GmbH
- Strategic and operational management of international branding and design projects in the FMCG sector
- Clients: Procter & Gamble, SABMiller, Hochland Group, Adelholzener Alpenquellen, Bayer Dermatology, Rotkäppchen-Mumm, Lavazza, Volvic, Campbell’s Germany, Milka, Jacobs, Milupa, Aptamil
Client Manager
Landor Associates GmbH
- Strategic and operational management of international branding and design projects in the FMCG sector
- Clients: Procter & Gamble, SABMiller, Hochland Group, Adelholzener Alpenquellen, Bayer Dermatology, Rotkäppchen-Mumm, Lavazza, Volvic, Campbell's Germany, Milka, Jacobs, Milupa, Aptamil
Project Coordinator
Landor Associates GmbH
- Strategic and operational management of international branding and design projects in the FMCG sector
- Clients: Procter & Gamble, SABMiller, Hochland Group, Adelholzener Alpenquellen, Bayer Dermatology, Rotkäppchen-Mumm, Lavazza, Volvic, Campbell's Germany, Milka, Jacobs, Milupa, Aptamil
International Cooperations Manager
ewo srl
- Marketing and sales through international partnerships with architects, lighting planners, designers and developers
- Account Management
- Business Development
- International Marketing
- Market Research
- Brand and Product Communication
Brand Consulting Intern
MetaDesign AG
Export Management Intern
FORUS GmbH
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Advertising (7 years), Food and Beverage (4.5 years), Professional Services (4 years), Cosmetics (3.5 years), and Construction (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Marketing (16.5 years), Project Management (10.5 years), Strategy (4.5 years), Sales (4.5 years), Product Development (2 years), and Business Intelligence (1.5 years).
Skills
Strategic Marketing & Brand Management
Fmcg Background
Packaging Design
Brand Activation
Shopper Marketing
B2b & B2c
International Experience
Team Leadership
Creativity
Project Management
Sense Of Responsibility
Strong Conceptual Skills
Industry Knowledge: Fmcg
Industry Knowledge: Energy
Industry Knowledge: Design And Advertising Agencies
Industry Knowledge: Lighting Industry
Industry Knowledge: Cloud Services
Industry Knowledge: Banking And Financial Services
Microsoft Office
Sap
Pitch
Slack
Notion
Jira
Confluence
Languages
Education
Lund University School Of Economics & Management
Master of Science, International Marketing & Brand Management · International Marketing & Brand Management · Lund, Sweden
Jönköping International Business School
Bachelor of Science, Business Administration · Business Administration · Jönköping, Sweden
Europa-Universität Viadrina
Bachelor of Science, International Business Administration · International Business Administration · Frankfurt an der Oder, Germany
Certifications & licenses
Trilogie Leadership Program Time Out Session
Pahnke Markenmacherei
Swedish language certificate (Level B2)
Europa-Universität Viadrina
Project Management Certificate
Jönköping International Business School
AP International English Language Examination
Profile
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