Vince Ferrera
Head of Sales | Business Development | Growth | Interim Managament
Erfahrungen
Head of Business Development DACH
Culcha GmbH
Management of all sales activities including lead generation and customer development (midmarket and enterprise, C-Level) for the market establishment of our proprietary SaaS product. Implementation of the entire sales structure (team, processes) and sales strategy as well as measures and preparations for the scale up into new markets and countries.
Areas of responsibility:
- Technical and disciplinary personnel management of a total of 9 sales employees.
- Support of B2B key accounts for our SaaS product (midmarket and enterprise, ticket sizes in the 6-digit range)
- Development and implementation of sales processes and scaling sales strategies within the complete sales funnel
- Provide leadership and direction to achieve corporate goals using sales models and management tools
- Cross-departmental transfer of know-how and understanding of the market, as well as networking and cooperation within the framework of OKR measures
- Building strategic partnerships, from identifying relevant partners to closing deals
- Recruiting and team building
Interim Management & Consulting
Head of Business Development & Brand Ambassador DE
La Orange Ge LLC
Working for the FinTech Jeton.com: Market entry strategy as well as partner acquisition (eCommerce, Gaming, Broker) in the German market. Creation of business cases, benchmarking, market and competitor analysis.
Head of Sales DE & AT
Visual Meta GmbH
Strategic as well as operational management and coordination of sales activities, sales responsibility in the double-digit million EUR range for the two largest markets Germany and Austria and preparation of the Head of Sales junior staff. Dealing with eCommerce corporates like Amazon, Shopify and Otto Group.
Head of Business Development
Marquard Media Group AG / Golem Media GmbH
Cross-group position within the Marquard Media Group publisher in the context of projects for digital transformation and innovation. Business Unit leader of "Act2access" (online advertising network), and responsible for the optimization and development of existing or new business models and fields. Direct report to C-Level and Board of Directors.
Responsibilities:
- Sales: C-Level enterprise sales and marketing agencies, 6 digits ticket size
- Independent development of the new, digital business unit as product owner with comprehensive responsibility for product development, strategy and budget
- Personnel management of 10 people (sales, IT, UX and marketing)
- Evaluation of strategic decisions and preparation of decision papers (business cases, market, competition and trend monitoring)
- Rollout of the new business unit within the group in an international context (DACH, HUN, PL and SRB)
- Acquisition of strategic partnerships
- Recruiting and team building
Business Development Supervisor
MBE Deutschland GmbH
MBE is one of the biggest BPOs worldwide for shipping, logistics, graphics and print. Strategic and operational responsibility for network expansion, as well as responsibility for sales cycle processes in 5 countries. Management and coaching of the account management team, mentoring and personnel development. Direct report to CEO (DE) and COO (worldwide).
Responsibilities:
Since 01/2018: Business Development Supervisor
- Coaching and management of a total of 8 employees (B2B Sales Reps. and Call Center), cross-departmental function in coordination with Finance, Support, Marketing, IT
- Evaluation of strategic decisions and preparation of decision papers (business cases, market, competition and trend monitoring)
- M&A transfers, product and market analyses and acquisition of shops (competition)
- Since 06/2018 Sales Cycle optimization and strategic alignment worldwide
- Reporting to CEO and COO worldwide
until 12/2017: Sales & LeadGen Supervisor
- Six-digit budget planning and allocation
- Lead management (sales cycle & process optimization, relaunch with <30% CVR opt.)
- Conversion increase in partner acquisition and <50% more leads compared to YtD
- B2B sales (partner acquisition, candidate screening, location & potential analysis, business planning)
- Company representation at nationwide pitches
- B2B lead generation (campaign planning and implementation)
Managing Director & Founder
Vadoli GmbH
Set-up, management and development of a food tech start-up for FMCG. Full responsibility for the strategic and operational development of all sales, marketing, supplier and ops activities.
Responsibilities:
- Personnel management of a total of 17 employees
- Build an own proprietary ordering platform with BI-System, mobile app, connected to online & POS payments (spin-off "Vertz GmbH", FinTech company)
- Partner acquisition: Exclusive network of world-class chefs with distinction
- Strategic alignment of product / brand, constant adjustments measured by BI
- Product development: in-house development of an online ordering platform, mobile app & POS backend integration
- Acquisition of <180 sqm location in AAA location, built from the ground up to a flagship store
- Pre-Seed funding secured in the six-digit range
- Process implementation and optimization for IT, kitchen and fleet management
- Corporate Sales: Successes with Porsche, Deloitte, WeWork, Philip Morris, RTL, InterContinental Hotel chain and others
Business Development Manager
Immobilien Scout GmbH
Evaluation of new business areas and large-volume strategic partnerships. Support establishment and expansion of all strategic activities, implementation and monitoring in close cooperation with IT, product managers, marketing and sales. Participation in M&A projects and preparation of business cases for the management.
Responsibilities:
- Project leader for a strategic joint venture (< 130 million Euro), negotiations with management board, market analysis, business planning and implementation
- B2B new customer acquisition, project leader "Renewable Energy" (new product development, introduction of a new business section)
- Startup mentor within in-house incubator "You is Now" (consulting and integration of innovations)
- Project leader for new business area development: Introduction of new market segments such as "Construction areas" (market analysis, business planning and implementation, reporting to GL, support of external partners)
- Different market research projects including market-. potential and competition analyses, evaluations and derivation of recommendations for action
Zusammenfassung
Sprachen
Ausbildung
HTW - University for Technology & Economy
Master of Business Administration (MBA) · General Management · Deutschland
HWR – Berlin School of Economics & Law
B.A. · Entrepreneurship and Corporate Succession · Deutschland
IMK – Institute for Marketing & Communication
Diploma · Marketing & Communication · Deutschland
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