Head of Sales

Generation of new customers, while developing a fully integrated sales approach to maximize efficiency along new developed process.

• Responsible for the entire sales process, from prospecting to closing deals
• Analyzing sales data and customer feedback to redefine pricing structure
• Developing and implementing a sales pipeline that balances short-term and long-term sales opportunities
• Collaborating with cross-functional teams, including finance and operations, to streamline the sales process and improve overall efficiency
• Adapting the SaaS product and pricing strategy to the specifics of the sports industry

Position and establishment of a fully vertical omni-channel business model in the licensed sports product market. Responsible for the strategy development process and growth of the organisation with the focus on Europe.

Business Development:

• Strategic development, adaption and optimization of existing US-Business model to central Europe
• Built partnerships in German and European Sports, i.e., DFB, Paris St. Germain, ManCity, FC Bayern Munich (intl.), The FA, Formula 1, Ryder Cup
• Management of partnerships and business development for US Leagues in Europe, i.e., NFL, NBA, MLB, NHL
• Autonomous negotiations of partnership agreements with rightsholders in close coordination with legal teams
• Established new revenue stream in which Fanatics “takes-over” the Licensed Sports Products categories of Retailers, Online-Retailers, and Marketplaces, i.e., Rebel, Rakuten, SportScheck
• Expansion of the traditional Fanatics model for media partnerships to maximize Fanatics digital real estate i.e., Seven One Sports, Sky Sports
• Data-driven Sales, Communication and (online) Marketing as competitive edge for Rightsholders

Corporate Development:

• Developed expansion strategy for Fanatics merchandising business into NFT sector, trading cards and betting
• Identified potential M&A targets to expand verticality and horizontally of the business
• Processed discussions and negotiations with M&A targets
• Opened the Chinese market by establishing a joint venture with Hillhouse Capital and NBA

• Digitization and optimization of a marketing organization and communication strategy of an international trading company
• Product development and a cross selling strategy for an international direct bank

• Distribution and sales of global Bundesliga audiovisual rights
• Designed highlight clips with external service providers
• Market analysis of the five major soccer leagues in Europe
• Conception, planning and execution of the "Media Days“

• Sales presentations for potential new sponsors
• Offers for new customers
• Research on the German sponsoring market
• Hospitality matchday preparation