Simone Philipp
Interim Manager | Marketing Manager | Projekt Manager
Erfahrungen
Jan. 2024 - Bis heute
1 Jahr 5 MonatenInterim Manager | Project Manager | Marketing & Communications Consultant
Jan. 2022 - Nov. 2023
11 Monaten München, Deutschland
Event Management Strategist & Interim Manager
Chemical Industry
- Strategic consultancy international B2B event management
- Development and controlling of a global trade show yearly plan (20+ countries)
- Development and global implementation of guidelines for trade shows and events
- Development of a consistent B2B trade show design as well as an event information hub
- Internal and external communication, content creation and social media marketing
Apr. 2022 - Aug. 2022
5 Monaten München, Deutschland
Interim Head of Marketing
Healthcare Provider
- Operational management of the Marketing Market division incl. team leadership (20 employees)
- Marketing and communication planning incl. budget and resource planning
- Strategy and theme planning for all B2B target group segments
- Strategic and operational project management for the successful implementation of prospective projects
- Sales and target group marketing as well as value-added product marketing
Sept. 2021 - März 2022
7 Monaten München, Deutschland
HybridCoordinator Digital Formats and Events
Household Appliances Manufacturer
- Coordination and optimization of international hybrid and digital events
- Consulting on technical options and setup as well as support in planning, pretesting and execution
- International project and stakeholder management incl. Board of Management and VIP support
- Set-up of digital format standards and building of a knowledge pool
- (Digital) Empowerment of key persons
Juli 2020 - Dez. 2021
1 Jahr 6 Monaten München, Deutschland
Co-Founder, CFO & CMO
MedTech Start-up
- Company setup: Strategy development, SWOT, positioning, brand and design registration
- Marketing and communication incl. creation of German & English websites, SEO & content management
- Finance: Financial planning and controlling, accounting and tax consultant management
- Investor, multiplier and customer acquisition and management
- Project management and stakeholder management
Apr. 2019 - Juni 2019
3 Monaten München, Deutschland
Interim Marketing Manager
SaaS Provider
- Personnel management, development and motivation
- Marketing and budget planning and execution as well as controlling of the marketing channels
- Stakeholder management internal and external including speakers and agency management and briefing
- Marketing and project management, structuring, planning and controlling
- Event management of a B2B day as well evening event incl. operational planning and on-site support
Sept. 2018 - Feb. 2019
6 Monaten München, Deutschland
Project Coordinator Field Marketing D/A/CH & Benelux
IT & Data Protection Company
- Multi Project Management: Planning, implementation and coordination of different Marketing campaigns including events, sales channels and telesales activities
- Management of relationships with multiple international stakeholders including employees, Sales, partners, distributors and external suppliers
- Search, selection, organization and management of events in Germany, Austria, Switzerland and Benelux
- Planning, measuring, analyzing, reporting and optimizing the impact of Marketing campaigns
- Coordination and optimization of international marketing activities by & with distributors and sales-partners
Okt. 2017 - Apr. 2018
7 Monaten Reutlingen, Deutschland
Marketing- and Communications Expert
Electronics Industry Company
- Marketing and communication planning incl. resource and budget planning
- Development of a B2C communication concept for a technical automotive product (IoT)
- Marketing and strategy consulting for the product incl. SWOT analysis and brand positioning
- Development of a benefit argumentation, generation and communication of user stories
- Support in B2B and Sales communications with the aim of short-term sales increase
- Personnel deployment planning and trade fair team training
Juli 2016 - Apr. 2017
10 Monaten München, Deutschland
Project and Event Manager
- Needs analysis and consulting
- Location scouting, negotiation and booking
- Conceptualization, planning and realization of the event
- Stakeholder management in the run-up as well as on site
Nov. 2015 - Bis heute
9 Jahren 7 Monaten München, Deutschland
Event Manager and Presenter
Association
- Drafting, planning and realization of events
- Search, negotiation and booking of venues and speakers
- Stakeholder management in advance and on the spot
- Moderation of events
- Creation of internet content
Okt. 2014 - Juli 2017
2 Jahren 10 Monaten München, Deutschland
Communication Consultant Digital Strategy
- Consulting on and development of holistic digital marketing and communication strategies
- Analysis of the client's online communicative presence (situation analysis incl. SWOT analysis and competitive comparisons)
- Identification of fields of action, development of improvement proposals and measurements
- Development and support for the creation and/or optimization of the clients' website, online and social media presences (incl. website creation with CMS and search engine optimization/SEO)
- Content creation and/or input on the content design of various social media channels
Sept. 2014 - Juni 2017
2 Jahren 10 Monaten München, Deutschland
Event Manager
Social Institution
- Conceptualization, planning and realization of events
- Consulting, needs analysis and budget planning
- Acquisition of sponsors and cooperation partners
- Creation of web content as well as press releases
Juli 2000 - Juni 2014
14 Jahren München, Deutschland
Marketing Manager
Insurance Company
- Budgeting and controlling of the Sales and Marketing division (budget € 4.5 million) including support and interdepartmental consultancy as well as stakeholder management up to C-level
- Design, planning and realization of B2B and B2C trade fairs, roadshows, incentives, golf tournaments, recruiting workshops, live webcasts and the annual sales force conference (with up to 650 participants)
- Development, realization and evaluation of employees, customers and partners surveys including the derivation of fields of actions (topics: customers satisfactions, service quality, product development)
- Project manager of the Sales survey "Service Quality" and internal project manager of the poll "Customer Monitor" (customer satisfaction across all touchpoints)
- Participation in various strategic projects, such as cancellation prevention, quality management, controlling and sales force budgeting
- Development and implementation of strategic concepts (such as: Sales force productivity control, Sales partners recruitment, remuneration model for executives)
- Planning and controlling of Balanced Scorecard indicators of various Sales units
Jan. 1997 - Juni 2000
3 Jahren 6 Monaten München, Deutschland
Sales Manager
Financial Services Company
- Sales management: Sales partner and customer relations, support and consultancy
- Designing, planning and organization of events and incentive measures for group employees as well as sales partners and customers (B2B and B2C)
- Marketing and advertising consultation of four subsidiaries including analysis of requirements, budgeting, choice of advertising material and event management
- Creation of brochures and execution of mailing campaigns
- Drafting, implementation and controlling of the B2B Sales transaction statistic
Okt. 1995 - Dez. 1997
1 Jahr 3 Monaten München, Deutschland
Project Manager Events & PR
PR Agency
- Design, planning and realization of national and international trade fairs and exhibitions
- Acquisition of international exhibitors and clients for trade shows and exhibitions
- Customer relations management, bid proposal management as well as account manager
- Organization and conducting of press conferences
- Drafting and publication of international press releases
- IT executive and administrator of the CRM database
Zusammenfassung
Goal oriented manager with 25+ years proven track record in Marketing and Sales, strong analytic abilities, excellent communication skills, organizational talent, hands on, assertive and decisive, customer centric and solution focused.
Extensive experiences in:
Marketing and Strategy Consulting,
Interim and Stakeholder Management (incl. team lead of up to 20),
Live, hybrid and digital Event Management,
Project Management,
Sales Planning and Controlling (budget up to 4,5 million €),
Offline and Online Marketing (website and search engine optimization/SEO, social media management and content creation),
Service Quality and Customer Satisfaction Surveys,
Live Communication,
Corporate Communications,
Press and Public Relations.
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Französisch
Fortgeschritten
Italienisch
Grundkenntnisse
Ausbildung
Nov. 1990 - Sept. 1995
University of Augsburg
Master of Economics · Economics · Augsburg, Deutschland
Zertifikate & Bescheinigungen
Agile Scrum Foundation
Online Marketing and Social Media Manager
Event and Live Communication Management
Strategic Marketing Planning
Project Management II: Leading Project Teams Effectively
Management Development Graduate
Ähnliche Freelancer
Entdecken Sie andere Experten mit ähnlichen Qualifikationen und Erfahrungen.