Florian Steiner
Freelance Product Owner (PSPO I & II, CSPO, PAL I, PSM I & II), Digital Product Consultant
Erfahrungen
Apr. 2021 - Jan. 2022
10 Monaten Deutschland
Business Analyst E-Commerce
Volkswagen Group Charging GmbH
- Business Analysis and requirements engineering for launch of a new e-commerce shop for wallboxes for electric vehicles
- Business analysis and requirements engineering for B2B E-Commerce Shop
- User Story Mapping Workshops
Jan. 2020 - Juni 2022
1 Jahr 6 Monaten Deutschland
Requirements Engineer
Liberty Networks Germany GmbH
- Set-up and implementation of agile development framework with JIRA and Confluence
- Gathering, documentation and priorisation of business requirements from stakeholders
- User testing of landing pages and check-out of the digital sales channel
Feb. 2020 - März 2020
2 Monaten Deutschland
Conversion Rate Optimisation
carwow GmbH
- Web Analytics
- Qualitative User Research
- Identification of user problems in the sales funnel
- Definition of counter measures
Juli 2019 - Okt. 2019
4 Monaten Deutschland
Customer Development
VF-OS
- Value Proposition Design for IoT Application Platform
- Qualitative user research to validate value proposition
- Business Model Generation Report with findings and recommendations
Apr. 2019 - März 2021
2 Jahren Deutschland
Product Owner for E-Commerce
M-net GmbH
- User story definition for consumer and B2B self service portal
- Requirements engineering for online order process of PBX access
Jan. 2016 - März 2019
2 Jahren 3 Monaten Deutschland
Senior Business Development Manager
DeutschlandCard GmbH
- Request for quotation process for E-Mail fulfillment provider. Project Management for implementation and customization of Newsletter Campaigns and Service Mails
- Product Owner for a campaign management platform (i.e. selective App Push, selective E-Mail Push, mobile Payment, digital loyalty card, trigger based campaigns, …)
- Conversion Rate Optimization of registration process with improvements of search advertising, landing pages, forms and registration funnel with an total uplift of +15%
Juni 2015 - Dez. 2016
1 Jahr 7 Monaten Deutschland
Senior Consultant
Namics AG
- Support for implementation of Veeva Vault document management for international pharmaceutical company as Product Owner
- Translation Workflow Design for worldwide CMS relaunch of international Engineering Company
- IT Delivery Management for Content Management and Product Information Management Project for Swiss Telecommunication Provider as SCRUM Master
Mai 2014 - Nov. 2014
7 Monaten Deutschland
Director Product
hotel.de AG
- Mobile first project to design new responsive booking portal with SCRUM
- Customer development with rapid prototypes
Aug. 2012 - Apr. 2014
1 Jahr 9 Monaten Deutschland
Director Product
mydays GmbH
- Relaunched mydays E-Commerce shops with responsive design, leading to 30% increased conversions and revenue
- Concept and implementation of new value proposition and USP to increase margins
- Relaunch of the retail packaging of the vouchers with new design and new form factor
Okt. 2011 - Juli 2012
10 Monaten Deutschland
Co-Founder & Managing Director, Product Development & IT
Yasuu GmbH
- Build-up of the experience marketplace from concept to roll-out and operation to more than 1000 bookable experiences in Munich, Hamburg and Berlin
- Raised higher sixdigit € figure from Holtzbrinck Ventures pre product and pre-revenue. Exit to regiondo.de in 2012
Juli 2006 - Juli 2011
5 Jahren 1 Monate Deutschland
Senior Innovation Manager
Telefónica Germany GmbH & OHG
- Project lead for major innovation and new business initiatives with budgets from 100k€ to 500k€. Launched products include o2 promotion pad, o2 outled store
- Trend and market analysis for new opportunity spaces like mobile apps, cloud computing, wireless broadband. Presentation of findings to Strategy Board and Management Board
Sept. 2005 - Juni 2006
10 Monaten Deutschland
Senior Product Manager
O2 (Germany) GmbH & OHG
- Project Leader for New Product Development Initiatives like Broadband Internet, Internet Television, and Triple Play Offers
Nov. 2000 - Sept. 2005
4 Jahren 11 Monaten Deutschland
Technology Manager
Vodafone Group Services GmbH
- Project lead for MobiServe, a state funded research project. Moderation of innovation workshop with industry and university partners, design of business models for LBS services. Presentation of findings at a press conference
Zusammenfassung
Creative Product Manager with 20+ years of experience in new product and new business creation in web and mobile industries.
Specialties:
- Product Development
- Product Innovation
- Product Management
- Business Modeling
- Service Design
- Human-Centered Innovation
- Qualitative Market Research
- Prototyping
- New Business Creation
- Ideation Methods
- Idea Workshop Moderation
Sprachen
Deutsch
Muttersprache
Englisch
Verhandlungssicher
Ausbildung
Nov. 2001 - Nov. 2003
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Master of Business Research (MBR) · Business Research
Nov. 2000 - Feb. 2004
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Ph.D. · Information, Organization and Management
Nov. 1995 - Aug. 2000
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Diplom-Kaufmann (equivalent to Master of Science) · Business and Economics
Zertifikate & Bescheinigungen
Certified Scrum Product Owner
Professional Agile Leadership I
Professional Scrum Master I
Professional Scrum Master II
Professional Scrum Product Owner I
Professional Scrum Product Owner II
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