Head of Communication

Head of Communication Oerlikon Balzers, Voice of the company, & Head of Communication Surface Solutions Division (since 2014), & Head of Group Branding OC Oerlikon (since 2018)

Corporate Communications:

• Development and implementation of the Branding Strategy
• Brand management, maintenance and protection
• Global trade fair concept
• Further development of CI/CD, implementation in the entire communication at image and product level (including web)
• Image- and technical articles, Press Releases, Interviews
• Development and implementation of a social media strategy for brand and product communication
• Set up a customer magazine in print and digital

Marketing Communication:

• Above-the-line and Below-the-line (global)
• Concept for global Showrooms for one-brand and multi-brand
• Development and implementation of communication for the Digitalisation
• Implementation of the central brand strategy at product level
• Development of communication concepts for worldwide use incl. POS and trade fairs
• Equipment design and nomenclature for technologies, coatings, equipment and services including legal coordination
• Global budget responsibility
• Coordination and monitoring of all international activities
• Analysis of the competition and the market situation
• Annual communication meetings

Customer Relationship Management:

• Development and establishment of the integrated CRM concept worldwide
• Data asset management including sales support tools
• Implementation of the individual target group-oriented CRM measures, e.g. eNewsletter, download manager, direct mailings, customer portal

Internal Communication:

• Continuous internal communication (People Announcements, Newsletters)
• Development of a global concept for white and blue collars (no PCs)
• Development of a pyramidal communication structure
• Set up motivational concept for COVID-19-communication

S&E Division

Cullmann AG, Fotoaccessories

CRM (Customer Relationship Management), Nomenclatura, Fine Arts Linie (High End), worldwide launch, Responsible for 4 employees

Copy Writer, Assistant of Managing Director; Account executive, graphics, production, new business; Account executive, conception, production (Since 1990)

Copy writing, graphics, account executive, production (Until the subsidiary was closed)

Editorial & graphics