Stephan Guter

Early Retirement Program, available for Freelance Engagements

Grasbrunn, Germany
Experience
Jan 2022 - Dec 2027
6 years
Germany

Early Retirement Program, available for Freelance Engagements

adidas AG

Jan 2005 - Dec 2022
18 years
Herzogenaurach, Germany

Director Go-To-Market

adidas AG

  • BU Outdoor, responsible for the global category development based on co-created strategic plans and the implementation of seasonal go-to-market plans. Management of global market contacts.
  • Holistic launches of successful Franchise Concepts and leading Sustainable Innovations.
Jan 2002 - Dec 2005
4 years
Montreux, Switzerland

CSO

Boards & More AG

  • Responsible for 7 brands (Mistral, F2, Fanatic, North Sails, Arrows, Santa Cruz, North Kite boarding) and 4 (5) subsidiaries (GE, FR, CH, AT; US sold off by MBO 2004). Head of Sales, Marketing and Product Management for all brands.
  • Successful turnaround and divestment.
Jan 1993 - Dec 2002
10 years
Aschheim, Germany

Managing Director

SALEWA GmbH

  • Managing Director Germany, responsible for Sales and Marketing (international), lead of product management team (hard goods).
  • Successful turnaround and long-lasting growth.
Jan 1989 - Dec 1993
5 years
Putzbrunn, Germany

Sales Associate

W.L. Gore GmbH

  • Launch of Gore-Tex in the motor cycling market: Business Unit Leader Europe.
  • 1992 Head of Outdoor and Ski account management, lead of marketing & sales teams.
  • Leadership skills built, Sporting goods industry network.
Summary

Seasoned marketing and sales veteran with 30+ years of experience leading high-performing marketing and sales teams at various sporting goods companies.

A team leader with proven track record. Getting things done.

Seeking to utilize my analytical, strategic and professional expertise on freelance base.

Languages
German
Native
English
Advanced
French
Advanced
Italian
Advanced
Education

Ludwig-Maximilians University

MBA (Diploma in Business Administration) · Munich, Germany

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