Stephan Guter

Gen AI, Project Management & Marketing Consultant

Stephan Guter
Grasbrunn, Germany

Experience

Jan 2021 - Dec 2027
6 years
Germany

Early Retirement Program, available for Freelance Engagements

adidas AG

Jan 2004 - Dec 2022
18 years
Herzogenaurach, Germany

Director Go-To-Market

adidas AG

BU Outdoor, responsible for the global category development based on co-created strategic plans and the implementation of seasonal go-to-market plans. Management of global market contacts

  • Holistic launches of successful Franchise Concepts and leading Sustainable Innovations
Jan 2002 - Dec 2005
4 years
Oberhaching, Germany

CSO

Boards & More AG

Responsible for 7 brands (Mistral, F2, Fanatic, North Sails, Arrows, Santa Cruz, North Kite boarding) and 4 (5) subsidiaries (GE, FR, CH, AT; US sold off by MBO 2004). Head of Sales, Marketing and Product Management for all brands

  • Successful turnaround and divestment
Jan 1992 - Dec 2003
10 years
Aschheim, Germany

Managing Director

SALEWA GmbH

Managing Director Germany, responsible for Sales and Marketing (international), lead of product management team (hard goods)

  • Successful turnaround and long-lasting growth
Jan 1988 - Dec 1993
5 years
Putzbrunn, Germany

Sales Associate

W.L. Gore GmbH

Launch of Gore-Tex in the motor cycling market: Business Unit Leader Europe

1992 Head of Outdoor and Ski account management, lead of marketing & sales teams

  • Leadership skills built, Sporting goods industry network

Summary

Seasoned marketing and sales veteran with a MBA and 30+ years of experience leading high-performing marketing and sales teams at various sporting goods companies A team leader with proven track record. Getting things done Seeking to utilize my analytical, strategic and professional expertise on freelance base

Languages

German
Native
English
Advanced

Education

Oct 1985 - Jun 1989

Ludwig-Maximilians University

MBA (Diplom Kaufmann) · Munich, Germany

Certifications & licenses

MBA