BU Outdoor, responsible for the global category development based on co-created strategic plans and the implementation of seasonal go-to-market plans. Management of global market contacts
Responsible for 7 brands (Mistral, F2, Fanatic, North Sails, Arrows, Santa Cruz, North Kite boarding) and 4 (5) subsidiaries (GE, FR, CH, AT; US sold off by MBO 2004). Head of Sales, Marketing and Product Management for all brands
Managing Director Germany, responsible for Sales and Marketing (international), lead of product management team (hard goods)
Launch of Gore-Tex in the motor cycling market: Business Unit Leader Europe
1992 Head of Outdoor and Ski account management, lead of marketing & sales teams
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