Stephan Guter
Gen AI, Project Management & Marketing Consultant
Experience
Early Retirement Program, available for Freelance Engagements
adidas AG
Director Go-To-Market
adidas AG
BU Outdoor, responsible for the global category development based on co-created strategic plans and the implementation of seasonal go-to-market plans. Management of global market contacts
- Holistic launches of successful Franchise Concepts and leading Sustainable Innovations
CSO
Boards & More AG
Responsible for 7 brands (Mistral, F2, Fanatic, North Sails, Arrows, Santa Cruz, North Kite boarding) and 4 (5) subsidiaries (GE, FR, CH, AT; US sold off by MBO 2004). Head of Sales, Marketing and Product Management for all brands
- Successful turnaround and divestment
Managing Director
SALEWA GmbH
Managing Director Germany, responsible for Sales and Marketing (international), lead of product management team (hard goods)
- Successful turnaround and long-lasting growth
Sales Associate
W.L. Gore GmbH
Launch of Gore-Tex in the motor cycling market: Business Unit Leader Europe
1992 Head of Outdoor and Ski account management, lead of marketing & sales teams
- Leadership skills built, Sporting goods industry network
Summary
Seasoned marketing and sales veteran with a MBA and 30+ years of experience leading high-performing marketing and sales teams at various sporting goods companies
A team leader with proven track record. Getting things done
Seeking to utilize my analytical, strategic and professional expertise on freelance base
Languages
Education
Ludwig-Maximilians University
MBA (Diplom Kaufmann) · Munich, Germany
Certifications & licenses
MBA
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