Sebastian Schwelle
Co-Founder (GTM, Product & Automation)
Experience
Co-Founder (GTM, Product & Automation)
Shopstory GmbH
- Built and scaled a workflow automation platform (no-code) enabling teams to automate operational processes and reduce manual work
- Partnered with product and engineering to translate customer workflows into scalable product capabilities and repeatable implementations
- Established KPI-driven operating cadence (pipeline, conversion, adoption) to steer execution and prioritize highest-impact initiatives
- Led enterprise deployments from discovery to rollout, aligning technical requirements with measurable business outcomes
- Designed and rolled out automation use cases across customer workflows, improving time-to-value and enabling scalable implementation
Co-Founder (Sales, Marketing & Customer Success)
Cassiopeia Marketing GmbH
- Led consultative sales engagements with enterprise clients across retail, pharma, manufacturing, and logistics
- Managed €25M+ annual budgets and performance programs, optimizing commercial execution across channels and teams
- Acted as senior advisor to executive teams on go-to-market and digital growth strategies
- Built long-term client relationships with recurring revenue models
Head of Operations
MyBaseCamp GmbH
- Led day-to-day operations with full responsibility for Marketing and Sales, resulting in MoM growth of >20% in the first two years
- Played key role in product development by planning and designing core platform features, leading to booking rates >4%
Co-Founder
Raddy GmbH
- Bootstrapped with <10k EUR and scaled it to >80.000 signed-up users
- Sold in an asset deal
Industries Experience
See where this freelancer has spent most of their professional time. Longer bars indicate deeper hands-on experience, while shorter ones reflect targeted or project-based work.
Experienced in Information Technology (7.5 years), Manufacturing (3 years), Pharmaceutical (3 years), Retail (3 years), and Tourism (1.5 years).
Business Areas Experience
The graph below provides a cumulative view of the freelancer's experience across multiple business areas, calculated from completed and active engagements. It highlights the areas where the freelancer has most frequently contributed to planning, execution, and delivery of business outcomes.
Experienced in Product Development (7.5 years), Operations (7 years), Marketing (7 years), Project Management (5.5 years), Sales (4.5 years), and Customer Service (3 years).
Skills
- Gtm (Enterprise & Mid-market Sales, Pipeline Management, Forecasting, Complex Deal Cycles)
- Product (Workflow Automation, Api-based Platforms, No-code/low-code Systems, Technical Discovery)
- Engineering (Sql, Laravel, Javascript)
- Ai & Automation
Languages
Education
NUCB Business School
MBA Global Leaders Program · Nagoya, Japan
Vienna University of Economics and Business Administration
Master of Science · Internationalization and Export Management · Vienna, Austria
University of Iowa
Bachelor of Science · Business Administration · Iowa City, United States
Profile
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